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Personal branding dalam menciptakan identitas digital (studi kasus Irfan hamid pada akun TikTok @Darahdenbiru)
Sosio Dialektika : Jurnal Ilmu Sosial Humaniora
Vol 10
, No 1
(2025)
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi bagaimana Irfan Hamid, seorang selebgram TikTok pemilik akun @darahdenbiru, merancang personal branding dan membentuk identitas digital melalui konten serta aktivitasnya di media sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi, dan wawancara langsung dengan subjek penelitian. Landasan teori yang digunakan mengacu pada delapan prinsi...
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Customer Experience and Facilities to encourage Revisit Intention with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to prove and analyze the influence of Customer experience and Facilitiesin influencing interest in returning to visit with Customer Satisfaction as an intervening variable at the Old Town tourist attraction in Surabaya. This type of research is causal-explanatory the population is visitors to the Old Town in Surabaya. The sampling method uses Accidental Sampling which is a group of Non-Probability Sampling. The data collection method uses a questionnaire involving 100 responde...
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PENGARUH PENGELUARAN, PMDN DAN INFLASI TERHADAP PENERIMAAN DI SUMATERA UTARA TAHUN 2001-2020
Desember Palito Sinaga
; Ali Asdon Tanjung
; Feryanto Nababan
; Mentari syaputri Purba
; Raymond Siboro
; Joko Suharianto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 4
, No 2
(2025)
This study aims to analyze the effects of domestic investments, inflasi, and pengeluaran on Sumatra Utara's income between 2001 and 2020. This study uses the Error Correction Model (ECM) analysis method to determine the impact of independent variables on dependent variables in the pendek data and the Regression Linear Berganda analysis to determine the impact of independent variables on dependent variables in the panjang data. According to the results of the ECM analysis, the variable pengeluara...
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Pengaruh Physical Evidence dan Perceived Value terhadap Revisit Intention dengan Kepuasan Pengunjung sebagai Variabel Intervening
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Along with the increasing public interest in fun recreational activities such as water parks, the tourism sector has grown rapidly in recent years. This study examines the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research was conducted using quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents....
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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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Pengaruh Efikasi Diri, Beban Kerja dan Work Life Balance Terhadap Kepuasan Kerja Karyawan Di PT. Telkom Indonesia Witel Solo
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study is a survey study on employees of PT. Telkom Indonesia Witel Solo. The purpose of this study is to examine the effect of self-efficacy, workload and work life balance on job satisfaction. The type of data used is quantitative data, the data source used is primary data. Data collection in this study was carried out by distributing researcher questionnaires to the relevant respondents. The population in this study were employees of PT. Telkom Indonesia Witel Solo. The sampling technique...
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Pengaruh Frekuensi Rapat Dewan Komisaris dan Karakteristik Dewan Komisaris terhadap NilaiPerusahaan di Sektor Properti dan Real Estate
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of the frequency of board of commissioner meetings and the size of the board of commissioners on company value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. This study uses a quantitative approach, this study utilizes secondary data obtained from the company's annual report. Of the total 94 companies listed on the IDX, the purposive sampling method was used to filter data according to cert...
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Peran Kontrak Istishna dalam Mendorong Pertumbuhan Ekonomi Syariah TinjauanTeoritis dan Praktis
Andi Asti Yuninsi
; Andi Asti Yuninsi
; A. Nur Husnul Khatimah
; Sindi Ramadani
; Akmal Aswad
; Kamaruddin Kamaruddin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The growth of the Islamic economy in Indonesia requires financing instruments that are not only in line with Islamic principles but also capable of driving the real sector productively. Istisna' contracts, which involve the sale of goods by order, offer a promising solution for financing construction projects, manufacturing, and micro-businesses. This study aims to explore the definition, role, and implementation of istisna' contracts in supporting the growth of the Islamic economy. Using a desc...
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Analisis Komparatif Pembiayaan MMQ dan KPR Konvensional
Ina Naila Sakinah
; Ina Naila Sakinah
; Sherli Ramadhani
; Alfiyah Salwa Azizah
; Muh Furqan Al Faruqi
; Kamaruddin Kamaruddin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Musyarakah Mutanaqisah (MMQ) is a form of sharia-based financing that offers a home ownership solution free from elements of interest (riba). This article aims to analyze the application of the MMQ contract in housing finance, compare it with the conventional mortgage scheme (Kredit Pemilikan Rumah/KPR), and evaluate its impact on community welfare. This study employs a descriptive qualitative approach through literature review of academic sources, regulations, and other relevant data. The analy...
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