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Menampilkan 21–30 dari 251 artikel
Fitur Edukasi Finansial dan Promosi Media Sosial Terhadap Perilaku Investasi Mahasiswa dengan Moderasi Literasi Keuangan
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The development of financial technology (fintech) in the digital era has made it easier for young people, particularly students, to access investment services through applications such as Bibit, Ajaib, Pluang, and Bareksa. The increasing number of young investors has not been fully aligned with the quality of investment decision-making, which is still influenced by low financial literacy, social media promotion, and the availability of financial education features on digital platforms. This stud...
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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust
Ni Putu Wina Yustina Maharani
; I Gusti Ayu Tirtayani
; Komang Widhya Sedana Putra
; Desak Made Febri Purnama
DHARMA EKONOMI
Vol 32
, No 2
(2025)
The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory re...
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Pengaruh Return on Equity (ROE), Total Asset Turnover (TATO), Net Profit Margin (NPM) Terhadap Harga Saham : (Studi Empiris Pada Perusahaan Makanan dan Minuman Yang Terdaftar Di BEI Periode 2020-2024)
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
This study aims to analyze the Effect of Return on Equity (ROE), Total Asset Turnover (TATO), Net Profit Margin (NPM) on Stock Prices in food and beverage companies listed on the Indonesia Stock Exchange for the 2020-2024 period. The approach in this study is to use a quantitative approach, and based on the objectives, this type of research is causal. The independent variables in this study include Return on Equity (ROE), Total Asset Turnover (TATO), and Net Profit Margin (NPM) and the dependent...
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Digitalisasi Layanan Publik dan Dampaknya pada Ekologi Administrasi Sosial: Peluang dan Risiko
Sri Yulianty Mozin
; Romy Tantu
; Edis Adelia Dunggio
; Siti Rukiah Yusup
; Arit Pratama Putra Lihawa
; Zavicka Aulia Natasya
; Sabrina Meamogu
; Siti Fadilah Atjil
; Siti Nurain Tuna
; Nopal R. Abas
; Adeliptia Abdullah
; Raihan Alamsyah Hilapah
; Wal Fajri
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This article explores the background, methods, results, and conclusions of digitalization in public services, focusing on its impact on the social administration ecology. It examines the rapid adoption of e- government and ICT (information and communication technology) by public administrations worldwide since 2020, investigating both opportunities and risks. Methods include a systematic literature review and qualitative case studies drawn primarily from peer-reviewed journals published between...
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Pengaruh Disiplin Kerja, Motivasi Kerja, dan Pemberian Insentif terhadap Kinerja Karyawan di PT Wonojati Wijoyo
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of work discipline, work motivation, and incentive provision on employee performance in the production department of PT Wonojati Wijoyo. The study employed an associative quantitative approach, with 65 respondents selected using a purposive sampling technique. Data were collected through a five-point Likert-scale questionnaire that passed validity and reliability tests. The data were analyzed using multiple linear regression with SPSS version 29, includin...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informant...
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Application of anthocyanin extract from butterfly pea flower (Clitoria ternatea) as a freshness indicator : Aplikasi ekstrak antosianin bunga telang (Clitoria ternatea) sebagai indikator kesegaran
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 2
(2025)
Chicken and processed products like dimsum are susceptible to rapid spoilage due to their high water and nutrient content. This makes it difficult for consumers to directly assess a packaged product's freshness. To address this, a novel smart packaging solution using a biodegradable film infused with anthocyanin extract from butterfly pea flowers (Clitoria ternatea) as a visual freshness indicator was developed. The primary objective of this research was to evaluate the effect of three different...
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Program Intensif Empat Sesi: Pelatihan Universitas Kolaboratif Dalam Bidang Penerjemahan Dan Penjurubahaasaan
Hikmaharyanti, Putu Desi Anggerina
; Sri Rwa Jayantini, I Gusti Agung
; Verayanti Utami, Ni Made
; Deni Ariyaningsih, Ni Nyoman
; Oktarina Wisudayanti, Kadek Heni
; Adi Putra, Nyoman Canestra
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Artikel ini menyajikan rancangan, pelaksanaan, dan hasil dari program intensif empat sesi yang bertujuan untuk meningkatkan keterampilan penerjemahan dan penjurubahasaan di kalangan mahasiswa. Program ini merupakan proyek kolaboratif pengabdian masyarakat antara dua universitas yang dirancang untuk menjembatani kesenjangan antara pembelajaran teoretis dan penerapan di dunia nyata. Setiap sesi mengintegrasikan pembelajaran berbasis praktik langsung, dan kolaborasi antarmahasiswa, dengan fokus pad...
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The Influence of Digital Literacy, Motivation, and Self-Efficacy on the Work Readiness of Students
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Work readiness is the most important skill that students need to have to face the world of work. Work readiness consists of understanding, motivation, and individual ability to be able to perform work-related tasks efficiently, and must have physical, mental and emotional maturity. The preliminary research results show that many students are still hesitant to enter the workforce for several reasons. This is because they have concerns about how the work environment differs from school life. The...
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