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Analisis Tiga Dimensi Short Video Marketing Yang Mempengaruhi Purchase Intention Generasi Z
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Short videos are videos that are five seconds to five minutes long. Short video marketing is now popular because it is considered interesting and interactive. This research was conducted to analyze the dimensions in short video marketing that influence generation Z's purchase intention, the dimensions used are the Emotional, Entertain, and Informative dimensions. The research method that used is literature study. The results showed that the emotional dimension has a significant effect on purchas...
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Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk
Ardiansyah Putra
; Ariyani Dewi Safitri
; Clariska Oktania Mega Saputri
; Della Aulia Riskha Arifinda
; Haliza Nugraheni
; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being s...
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Gambaran Asam Urat pada Lansia di Posyandu Melati Kecamatan Cipayung Jakarta Timur
Afif Amir Amrullah
; Kareena Sari Fatimah
; Nikita Puteri Nandy
; Wulan Septiana
; Siti Nurul Azizah
; Nursalsabila Nursalsabila
; Adzkia Hayyanal Alya
; Dayini Batrisyia
; Nabiilah Salsa Zain
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 1
, No 2
(2023)
Gout is a type of arthritis that occurs due to the expansion of uric acid crystals that occur in several joints. The average level of uric acid in the blood depends on gender and age. Someone who is old is usually more susceptible to advanced uric acid. This is the background of this research. This study aims to describe uric acid levels in the elderly at Posyandu Melati, Cipayung District, East Jakarta. This type of research is descriptive with a cross sectional design. The sample selection was...
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Pengaruh Npf dan Fdr Terhadap Pendapatan Operasional Bank Syariah di Indonesia
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
The purpose of this study is to determine the effect of NPF, FDR on Operating Income at Bank Syariah Indonesia. With quantitative research methods using time series data. The data used is secondary data obtained from the financial reports of Islamic Commercial Banks for the 2017-2022 period. The data analysis technique is using multiple regression analysis with the Ordinary Least Square (OLS) method. From this study shows that the NPF results have no significant effect on operating income. Meanw...
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BUILDING CUSTOMER EXPERIENCE AND SATISFACTION DURING THE COVID-19 PANDEMIC: IMPROVING PRODUCT QUALITY AND SERVICE QUALITY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study analyzes the driving factors for customer experience and satisfaction during the Covid-19 pandemic. This study uses 105 respondents who are customers of Promise Jiwa. The analysis used is PLS-SEM. The results of this study found that service quality and product quality were able to improve customer experience. Other results state that the more customers have a memorable experience, the more they will have an impact on increasing their satisfaction. This study proposes managerial impli...
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STRATEGY OF MAINTAINING CUSTOMER LOYALTY WITH SATISFACTION AS INTERVENING VARIABLE AT COFFEE SHOP UNDERPASS GRESIK
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to examine and analyze the effect of service quality and trust on customer loyalty. The sampling technique used in this study was non-probability sampling, namely accidental sampling with a total of 100 respondents. The data analysis technique in this study uses hypothesis testing using path analysis or what is called Path Analysis with the help of the SPSS version 20 program. The type of data used in this study is questionnaire / questionnaire data. The results of this study ind...
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EMOTIONAL INTELLIGENCE MODERATED ENTREPRENEURAL SUCCESS (Case Study of SMEs in Semarang City)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
Recently, many countries around the world have been experiencing multidimensional crises, including Indonesia, due to the ongoing Covid-19 pandemic. The negative impact has paralyzed the business world, shaken the foundations of the wider community's welfare, and narrowed job opportunities, while the number of people seeking employment continues to increase and unemployment rates keep rising. To address this phenomenon, cultivating an entrepreneurial spirit is considered an appropriate solution....
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ANALISIS KEMISKINAN DI WILAYAH III CIREBON
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This is research about the effect of population, mean years of school, and covid-19 on poverty in district/city area III Cirebon including Cirebon City, Cirebon Regency, Indramayu Regency, Majalengka Regency, and Kuningan Regency. The data type in this study was secondary data for the period of 2010-2021 and cross data of five areas, whereas the data analysis technique used was panel data regression analysis. According to the result of analysis, it was found that: (1) the population brings an in...
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THE DRIVING FACTORS OF CUSTOMER LOYALTY: STUDY ON B2B CUSTOMERS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to examine the factors that determine customer loyalty to business customers. In particular, this study examines the effect of service quality and product quality on customer loyalty directly and indirectly through customer satisfaction mediation. Primary data collection was carried out by surveying through the distribution of questionnaires to 50 companies at oil and gas industry in Indonesia. Sampling was done by purposive sampling technique. The results of hypothesis testing w...
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ANALYSIS OF INCREASING WOMEN ENTREPRENEURSHIP’S
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
Entrepreneurship is not only done by men but also by women. The role of women in business is also closely related to increasing creativity and innovation in problem-solving and efforts to seize opportunities that people face every day. Given the weak socio-economic situation and the difficulty of finding work, this situation increases opportunities for women to find and start private businesses with flexible capital based on their ideas and skills. This research was conducted in the District of...
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