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Menampilkan 1381–1390 dari 6138 artikel
Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen con...
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Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling techn...
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer percept...
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2 Sitasi
Pengaruh Perilaku Konsumtif, Gaya Hidup, dan Pendapatan terhadap Perilaku Pengelolaan Keuangan (Studi Kasus Pada Pekerja Wanita di Kota Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study was conducted to determine the influence of consumptive behavior, lifestyle, and income on financial management behavior among female workers in the city of Semarang. The research employed a quantitative approach. The population consisted of female workers in Semarang. Data were collected from 115 respondents using a questionnaire. The data were processed using SPSS version 25. The research findings revealed that: (1) Consumptive behavior does not affect the financial management behav...
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2 Sitasi
Pengaruh Pemeriksaan Pajak, Penagihan Pajak, Sanksi Perpajakan, dan Kondisi Keuangan terhadap Kepatuhan Wajib Pajak: (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Blora)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Kepatuhan wajib pajak merupakan salah satu faktor penting dalam meningkatkan penerimaan pajak yang berkontribusi pada pembiayaan negara. Pemeriksaan pajak bertujuan memastikan kebenaran dan keakuratan pelaporan pajak, sementara penagihan pajak berfungsi untuk memulihkan tunggakan pajak. Di sisi lain, sanksi perpajakan diberlakukan untuk memberikan efek jera kepada wajib pajak yang melanggar aturan, sedangkan kondisi keuangan memengaruhi kemampuan wajib pajak dalam memenuhi kewajiban pajaknya. Pe...
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Pengaruh Literasi Digital, Pengetahuan Kewirausahaan dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa dengan Efikasi Diri sebagai Variabel Intervening (Studi Kasus Mahasiswa Universitas PGRI Semarang Angkatan 2021-2022)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the effect of digital literacy, entrepreneurial knowledge, and family environment on entrepreneurial interest with self-efficacy as an intervening variable. The population in this study were 7,715 students of PGRI Semarang University class of 2021-2022 with a sample size of 380 people. The data collection techniques used were distributing questionnaires via Google Form and by distributing them directly in the PGRI Semarang University campus environment. The analysis me...
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Pengaruh Organizational Citizenship Behavior, Employee Engagement dan Budaya Organisasi terhadap Kinerja Pegawai PDAM Tirta Moedal Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of organizational citizenship behavior, employee engagement, and organizational culture on the performance of employees at PDAM Tirta Moedal, Semarang City. The data used in this study consists of primary data obtained from questionnaires using a probability sampling technique. The population in this study consists of 106 employees of PDAM Tirta Moedal, Semarang City. The responses from the questionnaires were then subjected to validity tests, reliab...
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1 Sitasi
Pendampingan Strategi Digital Marketing dan Pembayaran Online dalam Meningkatkan Produktivitas pada Penjualan Usaha Parfume Naza
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
In the midst of the increasingly rapid digital era, MSMEs in Indonesia, including the “Naza” perfume MSME in Cikarang, face challenges in increasing productivity and competitiveness. This community service activity aims to assist “Naza” perfume MSMEs in increasing productivity through assistance in implementing digital marketing strategies and online payments. By using qualitative methods which include observation, surveys and in-depth interviews as well as direct assistance. This service activi...
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Comparative Performance of Transformer Models for Cultural Heritage in NLP Tasks
Advance Sustainable Science, Engineering and Technology
Vol 7
, No 1
(2025)
AI and Machine Learning are crucial in advancing technology, especially for processing large, complex datasets. The transformer model, a primary approach in natural language processing (NLP), enables applications like translation, text summarization, and question-answer (QA) systems. This study compares two popular transformer models, FlanT5 and mT5, which are widely used yet often struggle to capture the specific context of the reference text. Using a unique Goddess Durga QA dataset with specia...
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6 Sitasi
Pengaruh Perputaran Modal Kerja dan Perputaran Piutang Terhadap Profitabilitas pada PT. Indofood CBP Sukses Makmur Tbk yang Terdaftar di Bei Periode 2019-2023
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to analyze the effect of working capital turnover and accounts receivable turnover on profitability at PT Indofood CBP Sukses Makmur Tbk Listed on the IDX 2019-2023 Period by looking at the performance of financial statements. This study uses descriptive research design with quantitative methods. The research was conducted on annual financial data conducted at PT Indofood CBP Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Analysi...
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