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Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion
Ulayya, Jihan
; Bayangkara, Agasta Veda
; Ramawati, Diah Bintang
; Lintang, Queendira
; Damayanti, Citra
; Isnaini, Mufidah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The st...
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Pengaruh Kualitas Pelayanan, Store Atmosphere, dan Strategi Proaktif di CV MM Acing Jaya Pangkalpinang
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study aims to evaluate the extent to which service quality, store atmosphere, and the implementation of proactive strategies contribute to business strategy at CV MM Acing Jaya located in Pangkalpinang. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 71 respondents consisting of customers and business partners of the company. Multiple linear regression analysis was used to test the research hypothesis consisting of three indepen...
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Analisis Model Implementasi Tracking Pengiriman Barang Menggunakan Waterfall dan Rapid Application Development
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 1
(2025)
System Development Life Cycle (SDLC) is a common methodology used to develop information systems. The purpose of this study is to determine system development between the Waterfall and Rapid Application Development (RAD) models The advantage of using the waterfall method is that the quality of the resulting system will be good because the implementation is carried out in stages. The disadvantage of using the waterfall method is that the system development process takes a long time. The advantage...
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1 Sitasi
Rancang Bangun Alat Peningkatan Keamanan Pintu Belakang Kendaraan Angkutan Barang
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 1
(2025)
Vehicles in Indonesia are an important part of moving people or goods from one place to the destination, one of which is the transportation of boxed goods. However, the lack of security for boxed goods transport vehicles has always been the target of burglary of goods cargo in the area of Jalan Perniagaan Barat Roa Malaka Tambora, West Jakarta, perpetrators of goods theft from boxed goods cars that are traveling. Therefore, it is necessary to have a security system that can notify the driver whe...
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Optimalisasi Pengendalian Persediaan Bahan Baku Dalam Peningkatan Efisiensi Operasional Pada UMKM Kebab dan Burger Foursist di Kota Tarakan
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting regional economic development. However, inefficient inventory management remains a significant challenge in operational effectiveness. This study aims to analyze raw material inventory control at Kebab & Burger Foursist MSME in Tarakan City using the Economic Order Quantity (EOQ) and Reorder Point (ROP) methods. A descriptive quantitative approach was employed, utilizing annual sales data, ordering costs, and storag...
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PENGARUH GREEN PRODUCT, GREEN PRICE DAN GREEN PLACE TERHADAP KEPUTUSAN PEMBELIAN
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to analyze the influence of green product, green price, and green place on the purchasing decision of Fore Coffee at Taman Galaxy Bekasi, both partially and simultaneously. The data collection method used in this study involves primary data and the use of questionnaires. The population in this study consists of respondents aged at least 17 years who have purchased Fore Coffee at Taman Galaxy. The sample in this study includes 100 respondents. The sampling method used...
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Analisis Inovasi Tata Kelola Keuangan Desa melalui SISKEUDES (Sistem Keuangan Desa) di Desa Sindangheula
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to evaluate and develop SISKEUDES implementation in Sindangheula Village through the lens of Everett M. Rogers' Diffusion of Innovation theory. Using a qualitative descriptive method, data were collected through interviews with the village head and financial affairs officer. The findings indicate that SISKEUDES has been adopted primarily due to its relative advantage in replacing manual systems, resulting in more structured and accountable financial management. However, the compl...
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Manajemen Sumber Daya Manusia di Dinas Perikanan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to obtain an overview of Human Resource Management (HRM) practices at the Fisheries Service of Gorontalo Regency. A descriptive qualitative approach was used in this study, with data collection techniques through interviews, observations, and documentation. The results of the study indicate that planning is carried out through a recruitment process that includes identifying needs, preparing job descriptions, and the orientation process for new employees. In terms of organization,...
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Optimalisasi Pelayanan Publik Bidang Transportasi di Dinas Perhubungan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to examine and describe the extent to which the optimization of public services in the transportation sector is implemented by the Gorontalo Regency Transportation Agency. The approach used is qualitative research with descriptive methods, in order to deeply understand the practices of transportation policies at the regional level. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation of the activities and policies i...
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Peran Strategi Pengembangan Bisnis dalam Pemberdayaan UMKM: Studi Deskriptif Kualitatif
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan strategis dalam perekonomian Indonesia, dengan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja. Namun, UMKM menghadapi berbagai tantangan, seperti keterbatasan akses permodalan, rendahnya kualitas sumber daya manusia, kurangnya pemanfaatan teknologi, serta kendala dalam pemasaran produk. Penelitian ini bertujuan untuk mengidentifikasi permasalahan utama yang dihadapi UMKM, mengevaluasi efektivitas pro...
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