PENGARUH KEBUTUHAN BERPRESTASI DAN KARAKTERISTIK PERSONAL TERHADAP KINERJA USAHA WIRAUSAHA WANITA (Survey pada Petani Tanaman Obat Keluarga (TOGA) di Kecamatan Jumantono Kabupaten Karanganyar)

This study aims to analyze the effect of the needs of achievement and personal characteristics (education, age, experience, training) on business performance. This research is census research, using 63 respondents of women entrepreneurs to Toga farmers in Jumantono District, Karanganyar Regency. Data analysis technique using binary logistic regression analysis. The conclusions from the results of this study indicate that the needs of achievement and personal characteristics of business experience have a significant effect on business performance, while the variables of education, age, and entrepreneurship training have no significant effect on business performance. Based on the results of this study, the odds/probabilities of the performance of women's entrepreneurial business in Toga farmers in Jumantono District, Karanganyar Regency can be predicted by the needs of achievement and business experience. The implication of this finding is that to achieve high business performance, Toga farmers in Jumantono District, Karanganyar Regency need to increase their needs for achievement and business experience.Keywords: needs of achievement, education, age, experience, training, business performance