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ANALISIS INFLUENCER MARKETING, VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN
Purnomo, Nanto
; UNIVERSITAS ISLAM LAMONGAN
; Damayanti, Erlita
; Universitas Islam Lamongan
; Rohmawati, Dia Putri
; Universitas Islam Lamongan
; Lidiawati, Baiq Meri
; Universitas Islam Lamongan
Probisnis
Vol 16
, No 2
(2024)
ABSTRAK
Aktivitas marketing menjadi salah satu peranan penting yang perlu diperhatikan karena marketing merupakan salah satu cara yang dapat dilakukan bagi pelaku bisnis untuk menarik perhatian konsumen agar dapat menciptakan rasa keinginan konsumen untuk membeli sebuah produk tertentu. Saat ini teknologi internet menjadi alternatif dalam sebuah strategi marketing salah satunya disebut dengan digital marketing. Dari hal tersebut dipandang perlu dilakukan penelitian terkait strategi-strategi digi...
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Analisa Quenching Air Dan Oli Terhadap Terhadap Nilai Kekerasan Permukaan Baja Karbon Rendah Hardfacing Menggunakan Las Smaw Dengan Polaritas DC- Dan DC+
Jurnal Universal Technic (UNITECH)
Vol 3
, No 1
(2024)
When welding, you don't have to connect two metal materials, you can also weld the thickness of the component. Steel is a metal material that can be used in the engineering field to make alloys of other metals so that they can have better material properties than the original metal material. One thing that can be done to increase resistance to wear is to increase the surface hardness of the workpiece. This research carried out an analysis to increase the hardness of the surface of low carbon ste...
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Penerapan Konsep Green Building Pada Gedung Bangunan Perkantoran Konsultan Lingkungan Di Surabaya
Jurnal Universal Technic (UNITECH)
Vol 3
, No 1
(2024)
Sustainability Development is one of the target to be achieved in order to maintain the sustainability of future generations without reducing the needs of present. One form of sustainable development that is implemented is green building certification to assess the level of efficiency savings that have been made. This study aiming to analyze the application of green building concept in office buildings. Application analysis was carried on on energy, water, and material efficiency aspects using E...
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Audit Energi Untuk Pencapaian Penghematan Penggunaan Energi Pada Bangunan Gedung Perkantoran
Jurnal Universal Technic (UNITECH)
Vol 3
, No 1
(2024)
In line with the concept of environmentally friendly national development, every commercial and industrial activity must be committed to preserving the environment. This is in accordance with Law no. Regulation Number 32 of 2009 concerning Environmental Protection and Management. Referring to Law No.30 of 2007 concerning Energy, which was then followed up with Government Regulation No.33 of 2023 concerning Energy conservation which requires energy users above TOE to carry out Energy conservation...
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Kajian Penerapan Nilai-Nilai Karakter Aswaja dan Nilai Olimpisme Pada Siswa MAS Al-Hidayah Kecamatan Gunungpati Kota Semarang
Journal of Education and Sport Science
Vol 5
, No 1
(2024)
Tujuan penelitian ini adalah untuk mengetahui sebeserapa besar Penerapan Nilai-Nilai Karakter Ahlussunah Wal Jama’ah dan Nilai Olimpisme di Madrsah Aliyah Al-Hidayah Kecamatan Gunung Pati Kota Semarang. Objek penelitian ini dibatasi pada Madrsah Aliyah Al-Hidayah Kecamatan Gunungpati Kota Semarang dengan populasi keseluruhn sebanyak 66 responden. Dengan menggunakan pendekatan deskriptif kualitatif dan dengan metode survey. Teknik pengumpulan data dalam penelitian ini terdiri dari angket/kuisio...
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Pendampingan Pemasaran Produk Pada Usaha Roti Home Made
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 3
, No 1
(2024)
The community service activities carried out are in the form of assistance for MSMEs "Home Made Bread Business" in terms of promotion and marketing of "Home Made Bread" products through social media such as WhatsApp, Instagram and Facebook. This assistance is intended to further introduce the product to consumers and expand the marketing area through the role of social media.
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Pengaruh Social Media Marketing Terhadap Keputusan Pembelian yang Dimediasi Word of Mouth Marketing
Public Service And Governance Journal
Vol 5
, No 1
(2024)
This study aims to analyze the influence of Social Media Marketing mediated by word of mouth on purchasing decisions at the JajanDaging Online Store. Many companies are switching from conventional promotional media to digital promotional media in marketing their products, because most Indonesian people already have internet access. Social media is one of the media that can be used to carry out promotional activities using the internet. The use of Instagram social media will form an effective mar...
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Analisis Persimpangan Hukum Positif Dan Perilaku Masyarakat Desa Karangharjo, Silo, Jember Dikaji Melalui Pendekatan Sosiologi Hukum
Mohammad Misbaqul Arfah
; Ichah Yunia Rahmawati
; Dhaifina Dewita Ayu
; Siti Faizeh
; Fauzi Rohman
; Tasya Defana Belinda
; Iyaksa Tirta Amukti
Public Service And Governance Journal
Vol 5
, No 1
(2024)
This research discusses the phenomenon of the people of Karangharjo Village, Silo District, Jember Regency who tend to behave deviantly from positive Indonesian law, more specifically related to the problem of early marriage, high rates of divorce, domestic violence and high cases of stunting that occur in children which is normalized by local community. In 2022, there will be 50,673 applications for marriage dispensation, 516,344 divorce cases, where 80% of these divorce cases are experienced b...
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Penerapan UU No. 18 Tahun 2008 Terhadap Etika Masyarakat Lingkungan V Kelurahan Sidorejo Dalam Membuang Sampah
Tawarika M. Pandiangan
; Alissa P. Simbolon
; Mantasia Hasibuan
; Mario Fany Manurung
; Rahmi Siregar
; Florensia Silaban
; Ramsul Nababan
; Maulana Ibrahim
Public Service And Governance Journal
Vol 5
, No 1
(2024)
Littering has become a problem for environmental hygiene and health threatening people in the red zone. It is feared that it becomes a seductive ethic. The ward head serves as a local government geographically a territory closer to the community being led. As a result of his hand being extended to assist his duty, which includes the administration of environmental order and security surveillance and the dynamics of community life has been observed and faced by the ward's head. The study was aime...
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Analisis Pertumbuhan Jumlah Kargo Terhadap Kegiatan Ekspor Impor Pasca Covid – 19 Pada Terminal Internasional PT. Indonesia Kendaraan Terminal Tbk.
Public Service And Governance Journal
Vol 5
, No 1
(2024)
The aim of this research is to determine the flow of growth in export and import activities after Covid-19 and to determine the influence of the Covid-19 pandemic on the export and import activities of PT. Indonesia Vehicle Terminal Tbk. This research is descriptive qualitative research, research data obtained through data collection. After that, the data was analyzed qualitatively and then explained descriptively. Based on the research results, it was found that the flow of export growth in veh...
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