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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Studiefonds van Het Mangkoenagara VII :1924-1930
Keraton: Journal of History Education and Culture
Vol 7
, No 2
(2025)
This study examines the implementation of Studiefonds Van Het Mangkoenagoro VII (1924-1930) as a concrete manifestation of the Ethical Political Trilogy, especially in the field of education in Praja Mangkunegaran. This research aims to: (1) analyze the distribution mechanism and implementation of Studiefonds, (2) evaluate the role of Mangkunegara VII in the management of the education fund, and (3) identify the impact on the Sentana and Abdi Dalem. The method used the historical method with the...
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Candi Sebagai Representasi Kekuasaan dan Studi Arsitektur Politik Masa Hindu-Buddha di Jawa
Keraton: Journal of History Education and Culture
Vol 6
, No 2
(2025)
Candi-candi yang tersebar di wilayah Jawa pada masa Hindu-Buddha bukan hanya sekadar bangunan religius, melainkan juga sebagai simbol politik yang merepresentasikan kekuasaan raja dan legitimasi ideologi kerajaan. Arsitektur candi menjadi sebuah sarana ekspresi kekuasaan spiritual dan temporal yang saling terhubung.Artikel/ Penelitian ini bertujuan untuk menganalisis bagaimana candi bisa juga digunakan sebagai Instrumen Representasi Kekuasaan pada masa kerajaan Hindu-Buddha di Jawa, khususnya da...
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Membangun Loyalitas Karyawan di Era Transformasi: Peran Lingkungan Kerja, Motivasi, Work-Life Balance, serta Mediasi dan Moderasi Kepuasan Kerja
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja, Motivasi, dan Work-Life Balance terhadap Loyalitas Karyawan di Perusahaan EPC di Jakarta, dengan Kepuasan Kerja sebagai variabel mediasi dan moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan total 259 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM)....
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The Effectiveness of Using YouTube as a Learning Media in Improving Early Childhood Literacy"
Schola Journal
Vol 3
, No 1
(2025)
This study aims to examine the effectiveness of using YouTube as a learning medium in improving early childhood literacy through the literature study method. Literacy is an important aspect of children's cognitive development that needs to be instilled early on. In the digital era, YouTube media is one of the interesting learning alternatives because it presents audio-visual content that can stimulate children's interest and understanding more optimally. This research was conducted by reviewing...
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INNOVATIVE DIGITAL LEARNING MEDIA TO ENHANCE STUDENT ENGAGEMENT AND LEARNING OUTCOMES IN ELEMENTARY SCHOOLS
Schola Journal
Vol 3
, No 1
(2025)
This study examines the potential and implementation of digital learning media in improving student engagement, motivation, and learning outcomes in elementary schools. With the rapid advancements in information and communication technology, integrating digital media such as educational applications, interactive videos, simple virtual reality (VR), and educational games has become increasingly relevant to accommodate the learning characteristics of elementary school students in the digital age....
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Implementation of Video-Based Hypermedia Learning in Science Material for Grade III Elementary Schools
Schola Journal
Vol 3
, No 1
(2025)
This study aims to explain the implementation of the use of hypermedia media based on learning videos for Natural and Social Sciences (IPAS) material among third-grade students of SD Negeri Deles 01. The method used in this study is a descriptive qualitative approach with a total of 18 students and one teacher as subjects. Data were obtained through observation, interviews, and documentation activities, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The...
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STUDY OF THE EFFECTIVENESS OF ENVIRONMENTAL ENRICHMENT ON LONG-TAILED MONKEYS (Macaca fascicularis) WITH ABNORMAL BEHAVIOR
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
Macaca fascicularis merupakan salah satu jenis primata penghuni hutan yang memiliki arti penting bagi kehidupan di alam. Pemeliharaan Macaca fascicularis secara eks situ dalam kandang individu sering kali memicu perilaku abnormal pada Macaca fascicularis. Oleh karena itu, diperlukan pengayaan lingkungan untuk meminimalisir perilaku abnormal tersebut. Penelitian ini bertujuan untuk mengidentifikasi efektivitas program pengayaan ekologi dalam menurunkan perilaku abnormal pada Macaca fascicular...
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