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Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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GROUP GUIDANCE WITH COMPUTATIONAL RIGOROUS MATHEMATICAL THINKING (CRMT) MODEL TO IMPROVE STUDENTS’S ASSERTIVE COMMUNICATION
Barida, Muya
; Sari, Utari Dwi Perwita
; Hartanto, Dody
; Widyastuti, Dian Ari
; Rofiah, Nurul Hidayati
; Andriyani, Andriyani
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 1
(2025)
Assertive communication is needed to create comfort in communicating, feelings of mutual respect between individuals, avoiding passive and aggressive communication, and maintaining rights between individuals. This research aims to test the effectiveness of group guidance using the Computational Rigorous Mathematical Thinking (CrmT) model in improving assertive communication. To achieve this goal, the research used a pre-experimental research design. The research subjects were selected using a pu...
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THE INFLUENCE OF BRAND IMAGE ON CONSUMER BUYING BEHAVIOR: AN AI-POWERED SENTIMENT ANALYSIS IN THE DIGITAL AGE
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the rel...
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PELATIHAN PUBLIC SPEAKING DAN PUBLIC RELATIONS SKILLS DALAM ORGANISASI PC IMM (IKATAN MAHASISWA MUHAMMADIYAH) KABUPATEN BLORA
Abdi Masya
Vol 6
, No 1
(2025)
Kemampuan public speaking sangat diperlukan untuk tercapainya tujuan organisasi. Indikator kinerja utama pada program pengabdian ini adalah pembinaan public speaking skill pada anggota PC IMM Kabupaten Blora yang berjumlah 19 orang hal ini bertujuan untuk memunculkan skill linguistik para anggota PC IMM Kabupaten Blora sehingga dapat menarik minat lawan bicara saat sedang berorganisasi. Kemampuan kehumasan atau public relations skills sangat berpengaruh dalam organisasi, terutama pada PC IMM Kab...
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Training on Social Media Importance in the MSME Marketing of Lang Ling Lung Kudus
Abdi Masya
Vol 6
, No 1
(2025)
Usaha Mikro, Kecil, dan Menengah (UMKM) mepunyai peran sangat penting bagi kerangka ekonomi Indonesia dalam memberikan kontribusi yang signifikan terhadap lapangan kerja dan stabilitas ekonomi. Banyak UMKM yang masih kurang siap untuk memanfaatkan media sosial secara efektif untuk pemasaran. UMKM Lang Ling Lung di Kudus berusaha memanfaatkan media sosial untuk meningkatkan kehadirannya di pasar dan mendorong pengingkatan penjualan. Pelatihan yang dipelopori oleh Tim Pengabdian kepada Masyarakat...
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LAW ENFORCEMENT AGAINST THE INSTALLATION OF UNAUTHORIZED ADVERTISING IN PANGKALPINANG CITY BASED ON LOCAL REGULATION OF PANGKALPINANG CITY NUMBER 16 OF 2012 CONCERNING THE IMPLEMENTATION OF ADVERTISING
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
Law enforcement is the entire process and efforts carried out by authorized officers or institutions to ensure that applicable laws are truly obeyed and implemented fairly, consistently, and firmly. The act of installing unauthorized advertisements that violate the laws and regulations in force in a region can be said to be a criminal act, because it can be qualified as an unlawful act that results in material losses for the local government, endangers public safety, and damages the aesthetics o...
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Dampak Program Pemberdayaan Petani Terhadap Ketahanan Pangan Dan Ekonomi Masyarakat Desa Lookeu, Kabupaten Belu
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This study aims to examine the farmer empowerment program for food security and community economy. This study uses a qualitative descriptive approach to examine the problems studied. The sampling technique in this study uses purposive sampling . Data collection techniques are carried out by means of observation, interviews and documentation studies. Data analysis techniques in this study are carried out by reducing data, presenting data and drawing conclusions. The results of this study illustra...
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Analisis Pengaruh Inflasi Dan Suku Bunga Terhadap Pertumbuhan Ekonomi di Kota Kupang Tahun 2013-2022
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to determine the magnitude of the influence of inflation and interest rates on economic growth in Kupang City. The research used is quantitative research analyzed using the help of the SPSS (statistical package for the social sciences) time series data software program. The data collection for this study is secondary data from the East Nusa Tenggara Central Statistics Agency and Bank Indonesia in 2013-2022 in the form of quarters (time series) in NTT Province. The re...
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Analisis Kompetitif Pegadaian Syariah Purwokerto Menggunakan Metode Porter’s Five Forces Strategi Pemasaran Produk Gadai Tabungan Emas
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
This study aims to analyze the competitive strength of Pegadaian Syariah Purwokerto using Porter’s Five Forces method and evaluate the marketing strategy for its Gadai Tabungan Emas product. In the digital era with increasing competition, understanding the external forces affecting the industry is crucial for formulating an effective strategy. The analysis shows that Pegadaian Syariah Purwokerto faces high threats from new entrants and substitute products, as well as high bargaining power of buy...
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Formulation of stik from curd protein of ettawa goat (Capraaegagrus hircus) milk with white tofu addition : Formulasi stik dari curd protein susu kambing etawa (Capraaegagrus hircus) dengan subtitusi tahu putih
Agrobioteknologi
Vol 2
, No 1
(2025)
Stick is a tasty, healthy, and high-protein snack. Goat milk less optimised due to the assumption that goat's milk smells like a goat, so most people don't like to consume it. Tofu is used as a addition for sticks, because tofu is a food that contains the best non-animal protein. The research was purposed to increase consumption of goat milk and white tofu by processing it into milk sticks. In addition, it can also produce milk sticks that are rich in protein and liked by panellists. The e...
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