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Personal branding dalam menciptakan identitas digital (studi kasus Irfan hamid pada akun TikTok @Darahdenbiru)
Sosio Dialektika : Jurnal Ilmu Sosial Humaniora
Vol 10
, No 1
(2025)
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi bagaimana Irfan Hamid, seorang selebgram TikTok pemilik akun @darahdenbiru, merancang personal branding dan membentuk identitas digital melalui konten serta aktivitasnya di media sosial. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi, dan wawancara langsung dengan subjek penelitian. Landasan teori yang digunakan mengacu pada delapan prinsi...
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PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA AIR MINUM NESTLE PURE LIFE
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online. The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analys...
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PENGARUH PENGELUARAN, PMDN DAN INFLASI TERHADAP PENERIMAAN DI SUMATERA UTARA TAHUN 2001-2020
Desember Palito Sinaga
; Ali Asdon Tanjung
; Feryanto Nababan
; Mentari syaputri Purba
; Raymond Siboro
; Joko Suharianto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 4
, No 2
(2025)
This study aims to analyze the effects of domestic investments, inflasi, and pengeluaran on Sumatra Utara's income between 2001 and 2020. This study uses the Error Correction Model (ECM) analysis method to determine the impact of independent variables on dependent variables in the pendek data and the Regression Linear Berganda analysis to determine the impact of independent variables on dependent variables in the panjang data. According to the results of the ECM analysis, the variable pengeluara...
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Analisis Pengendalian Kualitas Produk Lemari Pada Meubel Pada Pesona Jepara
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to identifi and analyze the quality control of wardrobe products at Meubel Pesona Jepara in Penfui, Kupang City. This research is a case study which focuses on quality control carried out by the company to minimize defects in cabinet products in Pesona Jepara Furniture in Penfui, Kupang City. The date Collection techniques used in this research are observation, interviews, documentation and questionnaieres, while the analysis techinque used in this research is the Pareto diagr...
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Analisis Perencanaan Produksi Minuman Herbal Pada UMKM Liwut Sari: Di Borong Manggarai Timur
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research at UMKM Liwut Sari The purpose of this study is to determine and explain the production planning of herbal drinks at UMKM Liwut Sari. Data collection techniques in this research are observation, interviews, and documentation while data analysis techniques use forecasting and Break Even Point (BEP). The results of the sales forecasting analysis of red ginger herbal drink and temulawak herbal drink at Liwut Sari UMKM in January are pr...
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Perencanaan Produksi Tenun Ikat Ina Sabu di Kota Kupang:
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research is a case study with the object of research on Tenun Ikat Ina Sabu located at Jalan Sukun I, RT 009 / RW 004, Oepura Village, Maulafa District, Kupang City, East Nusa Tenggara. The purpose of this study was to determine and explain the production planning of Tenun Ikat Ina Sabu in Kupang City. The types of data used are qualitative and quantitative. Data collection techniques in this study were interviews, observations, questionnaires and documentation. While the data analysis tech...
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Perencanaan Produksi Tenun Ikat Petra Cilik di Kota Kupang
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The research entitled Production Planning of Tenun Ikat Petra Cilik in Kupang City aims to find out and explain the production planning of Tenun Ikat Petra Cilik in Kupang City.
Data collection techniques in this study are observation, interviews, documentation and questionnaires. While data analysis techniques use forecasting and Break Event Point (BEP).The results showed that the amount of sales forecast for sarongs at Tenun Ikat Petra Cilik in 2024 was 174 sheets, in 2025 as many as 202 sheet...
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The Influence of Live Streaming and Content Quality on Purchase Interest in Credifox Products on TikTok Shop
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the influence of live streaming and content quality on purchase intention for Credifox products on TikTok Shop, both partially and simultaneously. The research employs a quantitative method with a non-probability sampling technique, involving 100 respondents. Data analysis was conducted using statistical quantitative methods and multiple linear regression with the aid of SPSS 25 software. The findings indicate that, partially, live streaming significantly influences pu...
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Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2023
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Penelitian ini bertujuan untuk menguji pengaruh kinerja keuangan yang terdiri dari capital adequancy ratio, liquid assets of total asset, dan net interest margin terhadap nilai perusahaan dengan profitabilitas (return of asset) sebagai variabel moderasi. Penelitian ini menggunakan metode kualitatif. Populasi yang digunakan dalam penelitian ini adalah perusahaan perbankan yang terdaftar di Bursa Efek Indonesia pada periode 2020-2023. Data ini diakses melalui website www.idx.com dan website resmi...
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Pengaruh Pemahaman Akuntansi Dan Literasi Digital Terhadap Kesiapan Kerja Calon Akuntan Di Era Digital 4.0
Wayan Tari Indra Putri
; Wayan Tari Indra Putri
; Made Ayu Jayanti Prita Utami
; Ni Nengah Lasmini
; Wayan Eny Mariani
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
World has entered the Industrial Revolution Era 4.0 or also known as the Digital Era 4.0. In this era, the work industry changes dramatically and is different from the previous work industry, so that graduates or the workforce are expected to have the latest skills that match the needs of today's work industry. Digital literacy is said to be the ability to access, manage, understand, integrate, communicate, evaluate, and create information safely and appropriately using digital technology for wo...
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