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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Analisis Implementasi PSAK 216 pada Rumah Sakit Swasta : (Studi Kasus pada Rumah Sakit XYZ Surabaya)
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Hospitals are places that provide health services to the community through the services they offer. In their operations, hospitals require fixed assets to be us|ed ind|epe|nd|ently or i|n co|mbi|nati|on wi|th other assets in the hospital for long-term operations. The fixed assets us|ed by hospitals make a significant contribution because they require large expenditures and are used over the long term. This study was conducted with the aim of analyzing the application of fixed asset accounting tr...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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The OCCUPATIONAL SAFETY AND HEALTH RISK ANALYSIS IN THE FRAMEWORK OF IMPROVING PRODUCTION SAFETY IN THE PRODUCTION AREA (Case Study at Gama Steel Solo): ANALISIS RISIKO KESELAMATAN DAN KESEHATAN KERJA DALAM RANGKA PERBAIKAN PRODUCTION SAFETY DI AREA PRODUKSI (Studi Kasus di Gama Steel Solo)
Jurnal Ilmiah Sains dan Teknologi
Vol 7
, No 02
(2025)
Occupational safety and health (OHS) is a crucial aspect that must be considered in every industry, including production environments involving heavy machinery and complex processes, which are often the site of workplace accidents. OHS analysis is crucial for ensuring worker safety and security, as well as identifying areas for improvement. This study aims to analyze the implementation of occupational safety and health (OHS) in the production area of PT Gama Steel Solo using the Hazard Identific...
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Pengaruh Transparansi, Kualitas Layanan dan Citra Lembaga Terhadap Keputusan Masyarakat Melakukan Zakat diLazis Jateng Cabang Solo: The Influence of Transparency, Service Quality, and Institutional Image on People's Decisions to Pay Zakat at Lazis Jateng Solo Branch
Jurnal Ilmiah Sains dan Teknologi
Vol 7
, No 02
(2025)
ABSTRAK
Penelitian ini dilatarbelakangi oleh pentingnya peran zakat sebagai instrumen ekonomi Islam dalam mendistribusikan kekayaan dan mengurangi kemiskinan. Namun, munculnya berbagai tantangan dalam sistem layanan lembaga zakat, seperti penurunan jumlah penghimpunan zakat dan menurunnya kepercayaan masyarakat terhadap pengelolaan dana, menjadi permasalahan krusial yang perlu dianalisis. LAZIS Jateng Cabang Solo menjadi objek kajian karena mengalami penurunan penghimpunan zakat dalam dua tahun...
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INNOVATIVE DIGITAL LEARNING MEDIA TO ENHANCE STUDENT ENGAGEMENT AND LEARNING OUTCOMES IN ELEMENTARY SCHOOLS
Schola Journal
Vol 3
, No 1
(2025)
This study examines the potential and implementation of digital learning media in improving student engagement, motivation, and learning outcomes in elementary schools. With the rapid advancements in information and communication technology, integrating digital media such as educational applications, interactive videos, simple virtual reality (VR), and educational games has become increasingly relevant to accommodate the learning characteristics of elementary school students in the digital age....
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Improving KPK and FPB Concepts Through Interactive TTS Media
Schola Journal
Vol 3
, No 1
(2025)
ABSTRACT
This study aims to improve the understanding of fifth grade students of Lobang 02 Elementary School regarding the concept of Least Common Multiple (LCM) and Greatest Common Factor (GCF) by using interactive media in the form of crossword puzzles (TTS). This study is included in the Classroom Action Research (CAR) type which is carried out in two cycles. The research subjects consisted of 16 students. Data collection tools used include learning outcome tests, observation sheets, and stud...
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PENGARUH SENAM KAKI DIABETIK TERHADAP ANKLE BRACHIAL INDEX PASIEN DIABETES MELITUS TIPE 2
Trends Of Nursing Science
Vol 3
, No 2
(2025)
Diabetes Melitus (DM) tipe 2 merupakan penyakit kronis yang sering disertai komplikasi vaskular perifer yang dapat meningkatkan resiko terjadinya kaki diabetik. Ankle Brachial Index (ABI) digunakan sebagai metode non-invasif untuk menilai perfusi arteri perifer. Senam kaki diabetik direkomendasikan sebagai intervensi nonfarmakologis untuk meningkatkan sirkulasi darah ekstremitas bawah, namun pengaruhnya terhadap perubahan nilai ABI masih menunjukkan hasil yang beragam. Penelitian ini bertujuan u...
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Strategi Koping Keluarga Dalam Merawat Anggota Dengan Gangguan Jiwa: Studi di Wilayah Kerja Puskesmas Binangun
Trends Of Nursing Science
Vol 3
, No 2
(2025)
Gangguan jiwa menimbulkan dampak signifikan bagi penderita maupun keluarga yang merawatnya. Keluarga dituntut memiliki strategi koping yang tepat agar mampu menghadapi stres, mendukung proses perawatan, dan mempertahankan keseimbangan psikososial. Penelitian ini bertujuan untuk mengetahui strategi koping keluarga dalam merawat anggota dengan gangguan jiwa di wilayah kerja Puskesmas Binangun. Desain penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan cross-sectional...
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