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PENGARUH KUALITAS PRODUK, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDY KASUS PADA KONSUMEN DI MATAHARI DEPARTEMEN STORE TBK)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 12
, No 2
(2018)
This study aims to determine the quality of products, pricing policies and promotion of purchasing decisions either partially or simultaneously to consumers in Matahari Department Store Tbk Semarang. The object of this research is consumer in Matahari Department Store Tbk Semarang. Data was collected in March 2017 with a questionnaire or questionnaire obtained from consumers at Matahari Department Store Tbk Semarang. Data analysis tools used are multiple linear regression analysis and significan...
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PERANCANGAN MEDIA PEMBELAJARAN KOMIK DIGITAL LABORATORIUM SEJARAH RUMAH ARCA SEBAGAI UPAYA PENGENALAN SEJARAH LOKAL
Jurnal Komunikasi Pendidikan
Vol 1
, No 2
(2018)
Tujuan dari penelitian ini adalah mengetahui: potensi sejarah lokal Laboratorium Sejarah Rumah Arca Univet Bantara Sukoharjo; perancangan media pembelajaran komik digital Laboratorium Sejarah Rumah Arca Universitas Veteran Bangun Nusantara Sukoharjo sebagai upaya pengenalan sejarah lokal kepada remaja. Model penelitian yang digunakan adalah penelitian kualitatif yaitu dengan observasi, wawancara, dokumentasi dan studi pustaka untuk mendapatkan data-data yang digunakan sebagai pendukung pembuatan...
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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the significance effect of product quality and servicequality to customer satisfaction, analyze the significance of product quality, servicequality and customer satisfaction to customer loyalty and analyze the significance ofeffect of product quality and service quality on customer loyalty with customersatisfaction as intervening variable. This study is a survey of restaurant customers KFCHartono Mall in Solo Baru. Samples of 100 people with purposive sampling techniqu...
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PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen PT Sinar Mas Cabang Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
PT Sinar Mas is a provider of financing vehicle loans. Problem faced bycompanies today is the declining number of customers, due to the high competitionamong companies financing in Surakarta. The purpose of research is to analyze thesignificance of the impact of service quality on customer confidence. Analyze thesignificance of the influence of service quality and customers' trust in the word of mouthcustomers. Analyze customer confidence mediate service quality to the word of mouth.This study u...
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KINERJA UNIT PELAYANAN PENDAPATAN DAN PEMBERDAYAAN ASET DAERAH KOTA SALATIGA DIUKUR DENGAN BALANCED SCORECARD
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 2
(2017)
The purpose of this study are to: 1) to analyze performance UP3ADSalatiga city with Balanced Scorecard ie by financial perspective 2) toanalyze performance UP3AD Salatiga city with Balanced Scorecard ie byconsumer perspective 3) to analyze performance UP3AD Salatiga city withBalanced Scorecard ie by internal business perspective 4) to analyzeperformance UP3AD Salatiga city with Balanced Scorecard ie by learn andgrowth The population of the UP3AD Salatiga City some 60 people, sampleswere collecte...
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ANALISIS KINERJA HOMESCHOOLING KAK SETO SOLO DENGAN MENGGUNAKAN PERSPEKTIF KEUANGAN DAN NON KEUANGAN
Jurnal Manajemen Sumber Daya Manusia
Vol 11
, No 2
(2017)
This research is conducted to know the financial perspective as aperformance measurement and to know significancy non-financialperspective are simultaneously significancy with performance; financialperspective, customer perspective, internal business process, learn andgrowth perspective are significancy with performance. This research issurvey research which is located at Homeschooling Kak Seto Solo. Thesample is 60 persons which are using sensus method to inquiry sheetthrough validity and relia...
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PENGARUH KECERDASAN EMOSIONAL, KOMITMEN ORGANISASI, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN PT METROPOLITAN RETAILMART SOLO BARU
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
PT Metropolitan Retailmart Solo Baru is a retail company in the field of fashion,hearts run company trying to improve the operational activities of employees boardingcosts. The purpose of research is to analyze the significance of the influence ofemotional intelligence, organizational commitment and Organizational CitizenshipBehavior on employee performance as well as the dominant variable influence onemployee performance. Emotional intelligence significantly influence employeeperformance. Organ...
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ANALISIS RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN INDUSTRI SEMEN DI BURSA EFEK INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
The objective of research was to assess the financial performance of cementindustry using financial ratio analysis. This research was conducted in the cementindustries enlisted in Indonesia Stock Exchange with qualitative and quantitative dataas the types of data used. The data source employed was secondary one in the form ofcompanies’ financial statements published. Technique of analyzing data used wasfinancial ratio analysis with liquidity ratio (performance ratio), profitability ratio(retur...
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KINERJA KEUANGAN, CORPORATE SOCIAL RESPONSIBILITY, NILAI PERUSAHAAN, DAN GOOD CORPORATE GOVERNANCE
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
Manufacturing companies that transform raw materials into finished productsthrough the production process. This research uses the manufacturing companies sectorfor many manufacturing companies causing environmental efects in their productionprocesses. The purpose of research is to analyze the significance of the effect of thefinancial performance and Corporate Social Responsibility (CSR) to corporate valueand Good Corporate Governance (GCG) strengthening or moderating financialperformance and CS...
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PENGARUH KERAGAMAN MENU, KEPERCAYAAN DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
This study aimed to analyze the effect of the diversity of the menu, trust andcustomer value on customer satisfaction and loyalty, and satisfaction mediates the effectof the diversity of the menu, trust and customer value on customer loyalty. This studyuses primary and secondary data. The sampling technique used purposive sampling.Data were analyzed using analysis of Structural Equation Modeling (SEM) wiht IMBsoftware SPSS Amos 20. The results of the analysis obtained significant influence thedi...
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