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Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen con...
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Analisis Faktor-Faktor Keputusan Pembelian Kopi Mendhut di Kecamatan Gubug
Rahmawati, Sofiana Tri
; Rahmawati, Dr. Bayu Kurniawan S.kom.,M.M
; Rahmawati, Ira Setiawati S.E.M.S.i
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study aims to determine and analyze the effect of product quality, pricing, promotion and service quality on purchasing decisions for Mendhut Coffee in Gubug District. The population in this study were Mendhut Coffee consumers with a sample of 96 respondents. The sampling technique used is probability sampling technique with proportional random sampling method. In collecting data, this study used a Likert scale with 5 assessment criteria for 40 questions. The data analysis technique used is...
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Pengaruh Pemeriksaan Pajak, Penagihan Pajak, Sanksi Perpajakan, dan Kondisi Keuangan terhadap Kepatuhan Wajib Pajak: (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Blora)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Kepatuhan wajib pajak merupakan salah satu faktor penting dalam meningkatkan penerimaan pajak yang berkontribusi pada pembiayaan negara. Pemeriksaan pajak bertujuan memastikan kebenaran dan keakuratan pelaporan pajak, sementara penagihan pajak berfungsi untuk memulihkan tunggakan pajak. Di sisi lain, sanksi perpajakan diberlakukan untuk memberikan efek jera kepada wajib pajak yang melanggar aturan, sedangkan kondisi keuangan memengaruhi kemampuan wajib pajak dalam memenuhi kewajiban pajaknya. Pe...
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Pengaruh Pengembangan Diri (People Devlopment), Pelatihan Dan Penghargaan (Reward) Terhadap Motivasi yang Berdampak Pada kinerja karyawan Di Lingkungan kecamatan Tayu Pati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of self-development, training and rewards on motivation which has an impact on employee performance in Tayu, Pati District. The data analysis method in this study uses Structural Equation Modeling (SEM) which was run on Smart PLS. Data was collected by observations and questionnaire which was distributed to 84 people. The results show that self-development does not have a positive and significant effect on employee performance, self-development does not h...
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Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability...
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Inclusion in Industry : Advancing Equality for Disabled Workers in Manufacturing in Indonesia
Public Service And Governance Journal
Vol 6
, No 1
(2025)
The manufacturing industry plays a pivotal role in promoting workplace equality for employees with disabilities. This paper explores the historical context, current trends, and challenges faced by disabled workers in the manufacturing sector. Through a comprehensive literature review and empirical research, including surveys, interviews, and case studies, the study identifies significant barriers to inclusion, such as physical inaccessibility, attitudinal prejudices, and inadequate policies. It...
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Enhancing Security in Wireless Mesh Networks: A Deep Learning Approach to Black Hole Attack Detection
Mansi Bhonsle
; Gunji Sreenivasulu
; Kilaru Chaitanya
; Dhumpati Raghu
; Gunti Surendra
; Konduru Kranthi Kumar
; Mandalapu Srinivasa Rao
; Kandukuri Prabhakar
; Vamsi Krishna Vuppu
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 1
(2025)
Wireless Mesh Networks (WMNs) are susceptible to various security threats, including black hole attacks, where malicious nodes attract and drop packets, disrupting network communication. Traditional security mechanisms are often inadequate in detecting and mitigating these attacks due to their dynamic and evolving nature. In this paper, we propose a novel deep learning-based defense mechanism against black hole attacks in WMNs. It utilizes Recurrent Neural Networks (RNNs) and Long Short-Term Mem...
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Tinjauan Yuridis Tentang Perlindungan Data Pribadi Masyarakat Pada Era Digitalisasi
Jurnal Penelitian Serambi Hukum
Vol 18
, No 01
(2025)
Penelitian ini mengkaji kerangka hukum perlindungan data pribadi di era digital Indonesia. Menggunakan metode penelitian yuridis normatif, studi ini menganalisis regulasi yang ada dan efektivitasnya dalam menghadapi tantangan privasi digital. Hasil penelitian menunjukkan bahwa meskipun telah ada UU Perlindungan Data Pribadi No. 27/2022, implementasinya menghadapi beberapa kendala termasuk regulasi yang terfragmentasi, kapasitas kelembagaan yang terbatas, dan tantangan teknologi. Penelitian merek...
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PERTUMBUHAN TANAMAN BAYAM BRAZIL (Althernanthera sisso hort) YANG DIPUPUK MENGGUNAKAN PUPUK ORGANIK CAIR BERBASIS SLURRY REAKTOR BIOGAS
Mediagro: journal of agricultural sciences
Vol 20
, No 3
(2025)
Organic fertilizers have begun to be widely used in agriculture as an effort to restore soil productivity. One example of organic fertilizer is liquid organic fertilizer which has been widely applied to support the growth of cultivated plants because of the abundance of sources and benefits. Slurry-based liquid organic fertilizers, especially from human waste, have not been widely used as research. The main raw material of this fertilizer is human waste bio-slurry and the plant that is tested is...
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Evaluasi Efektivitas dan Efisiensi Standard Operating Procedure (SOP) dalam Penerimaan Calon Penghuni Baru di Rusunawa Wonocolo Kabupaten Sidoarjo
Public Service And Governance Journal
Vol 6
, No 1
(2025)
This study aims to evaluate the effectiveness and efficiency of Standard Operating Procedure (SOP) implementation in the new tenant admission process at Rusunawa Wonocolo, Sidoarjo Regency. This research employs a qualitative method using a literature review and observation approach, analyzing official documents, journals, and internship data. The findings reveal that SOP implementation at Rusunawa Wonocolo has not been fully effective or efficient. This is evidenced by inconsistencies between w...
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