📅 26 April 2026
DOI: 10.51903/dwkd3k90
Design of a Web-Based CRM Information System for Customer Management and Transaction History at Sumber Rejeki Store, Gubug District, Grobogan Regency
JUISI : Jurnal Ilmiah Sistem Informasi
Universitas Sains dan Teknologi Komputer
📄 Abstract
The development of information and communication technology encourages Micro, Small, and Medium Enterprises (MSMEs) to manage data more effectively, efficiently, and integratively to create consumer loyalty. Efforts can be made using a web-based Customer Relationship Management (CRM) Information system to manage customer data and transaction history in an integrated, effective, and efficient manner. The many complaints from several stores in Grobogan Regency, especially Toko Sumber Rezeki, regarding errors in inputting consumer data, data loss, and difficulties in preparing sales reports, prompted the author to conduct this research with the aim of providing practical contributions to MSMEs in managing data effectively by using a CRM (Customer Relationship Management) information system. The method used in this research is Research and Development (R&D) with a Waterfall software development model that includes the stages of needs analysis, system design, implementation, testing, and maintenance. The system was developed using PHP with the Laravel 11 framework and a MySQL database. The system's main features include customer data management, real-time transaction recording, integrated purchase history, a sales summary dashboard, and reports that can be exported to PDF and Excel. The results of this study indicate that the system meets user needs and helps improve recording efficiency and data accuracy. Therefore, the designed system can support data-driven decision-making and improve the quality of customer service at the Sumber Rejeki Store in Grobogan Regency.
🔖 Keywords
#Customer Relationship Management (CRM); Web-Based Information System; Customer Management; Customer Relationship Management (CRM); Sistem Informasi; Berbasis Web; Manajemen Pelanggan
ℹ️ Informasi Publikasi
Tanggal Publikasi
26 April 2026
Volume / Nomor / Tahun
Volume 17, Nomor 1, Tahun 2026
📝 HOW TO CITE
Mayasari, Putri; Rusito, Rusito; Wahyuning, Sri; Rusito, Rusito; Wahyuning, Sri, "Design of a Web-Based CRM Information System for Customer Management and Transaction History at Sumber Rejeki Store, Gubug District, Grobogan Regency," JUISI : Jurnal Ilmiah Sistem Informasi, vol. 17, no. 1, Apr. 2026.
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