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Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan...
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Gambaran Tingkat Kepuasan Pasien Terhadap Pelayanan Petugas Pendaftaran Rawat Jalan di Puskesmas Kersanagara Kota Tasikmalaya Pada Tahun 2025
Jurnal Manajemen Informasi dan Administrasi Kesehatan
Vol 8
, No 2
(2025)
Patient satisfaction with services can lead to changes in attitudes (attitude change) in individuals in communication. The goal is to offer convenience in understanding the messages conveyed between providers. The quality of health services at the level of health services for individuals and communities that are able to increase health contributions to the maximum, Introduction conducted on January 21, 2025 at the Health Center, there are still patients who feel dissatisfied with the services pr...
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ENHANCING UNIVERSITY STUDENTS' INTERPERSONAL COMPETENCE THROUGH KIPAS COUNSELING GROUNDED IN BUGIS PAPPASENG
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study aims to develop and evaluate the KIPAS Counseling Model rooted in Bugis pappaseng to improve the interpersonal competence of university students. This model was designed using the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) framework. Data were collected through questionnaires, expert validation, pretest–posttest design, observation, and focus group discussions, with 60 students and five experts (counseling lec...
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GENDER DIFFERENCES IN HIGH SCHOOL STUDENTS' CAREER ADAPTABILITY
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
The Industrial Era 5.0 has brought significant changes to the fields of education and employment, including the financial and educational sectors, through the utilization of AI and blockchain technologies. This study aims to explore the influence of career adaptability among high school students in terms of gender differences. The research involved 452 students from public senior high schools across Semarang City. Data analysis was conducted using hypothesis testing through the Mann Whitney U Te...
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CHALLENGES OF STUDENT LEARNING PROBLEMS IN THE DIGITAL ERA: A SCHOOL COUNSELOR'S PERSPECTIVE
Saputra, Nur Mega Aris
; Muslihati, Muslihati
; Ramli, M
; Sobri, Ahmad Yusuf
; Jalil, M. Khoirudin
; Rafli, Muhammad
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Students’ learning problems in schools are issues that require serious attention from all stakeholders, particularly school counselors. Various factors contribute to the learning difficulties experienced by students today. Changes in curriculum, educational systems, and technological developments have significantly influenced the nature of students’ learning problems. In addition, challenges in other domains such as personal, social, and even career-related aspects also affect students’ academic...
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ISLAMIC COUNSELING FRAMEWORK FOR DEALING WITH AI-BASED DIGITAL GRIEF (BARZAKH DIGITAL)
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
The rapid emergence of Artificial Intelligence (AI) has led to the creation of "griefbots" and "digital afterlife" technologies, which simulate interaction with the deceased. This development raises critical, unexamined questions about its impact on bereavement within established religious frameworks. This paper aims to analyze the theopsychological and ethical implications of these technologies from the perspective of Islamic counseling. This study employs a qualitative, library-based research...
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ECONOMETRICS OF HEALTHCARE WORKERS' PRODUCTIVITY DETERMINANTS WITHIN THE FRAMEWORK OF INCLUSIVE HEALTH TRANSFORMATION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Global health transformation toward inclusive and sustainable healthcare services faces significant challenges regarding productivity disparities among healthcare workers between urban and rural areas. This study aims to analyze the determinant factors of healthcare worker productivity using econometric models within the framework of inclusive health transformation in underserved areas. This cross-sectional quantitative research involved 32 healthcare workers from four Primary Health Centers (Bu...
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WORK ENVIRONMENT AND EMPLOYEE PERFORMANCE: A DYADIC STUDY IN A STATE-OWNED TECHNICAL UNIT
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Employee performance remains a critical determinant of organizational success, particularly in operational units of state-owned enterprises where efficiency and precision are essential. Among the many influencing factors, the work environment—both physical and non-physical—has drawn increasing attention as a strategic element of human resource development. This study aims to examine the relationship between work environment and employee performance at PT Kereta Api Indonesia (Persero) Divisi Reg...
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A STUDY ON POSITIVE SELF-ACCEPTANCE IN STUDENTS EXPERIENCING FATHERLESSNESS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study explores the process of positive self-acceptance among fatherless adolescents in Indonesia, a phenomenon that remains underexamined within the cultural and educational context. The research aims to understand how emotional regulation, coping strategies, and social support contribute to adolescents’ self-acceptance after experiencing the absence of a father due to death, divorce, or lack of involvement. Using a qualitative phenomenological design, data were collected through in-depth...
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GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The ai...
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