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PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequit...
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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19
Tangkudung, Auderey Gameliel Dotulong
; Rante, Jones Zenas
; Pakpahan, Marisi
; Putri, Ameilia
; Puteri, Astriana
; Pribadi, Dado
; Gosita, Debora Rifiani
; Rustandi, Jeffry
; CPR, Josaphat Januar
; Ghalib, Kamelia
; Farieanna, Roos
; Purnawirawati, Selfi
; Setiawan, Sigit
; Bassuni, Wahyu
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers...
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EDUKASI KESEHATAN JIWA PONDOK PESANTREN MELALUI PENDEKATAN MANAJEMEN STRES
Alfianto, Ahmad
; Illahi Adi Putra, M.Arizki
; Ayu Novi ambarwati, Arista Ayu
; Azriel Hadianto, Jefri
JURNAL KEPERAWATAN SISTHANA
Vol 10
, No 1
(2025)
This study emphasizes the importance of mental health among students in Islamic boarding schools (pondok pesantren), who often face various academic and social pressures. According to the World Health Organization (WHO), mental health is defined as a state in which individuals feel happy and healthy, are capable of facing life's challenges, and maintain a positive attitude towards themselves and others. The objective of this research is to evaluate the effectiveness of stress management-based ed...
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Pengaruh Tax Planning, Nilai Perusahaan, Dan Leverage Terhadap Manajemen Laba Padaperusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2016-2019
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 28
, No 1
(2025)
This study aims to examine the effect of the variables of Tax Planning, Firm Value and Leverage on Earnings Management. In this study, the population is the number of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange from 2016-2019 which amounted to 28 companies with sampling carried out using a non-probability sampling approach with a sampling technique using purposive sampling. Purposive sampling is a sampling technique with certain consideratio...
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Penerapan algoritma naïve bayes pada klasifikasi penerimaan PMT balita di Posyandu Desa Krengih
Rizdania
; Rizdania
; Rakhmawati, Puji Utami
; Ayubi, Muhammad Nofa
; Nasiruddin, Niswatun Khasanah
; Kusmiyati
; Sintya, Endah Septa
; Afrah, Ashri Sabrina
Perwira Journal of Science & Engineering (PJSE)
Vol 5
, No 1
(2025)
Saat ini di Posyandu desa Krengih tidak ada kebijakan khusus terkait sasaran penerimaan PMT (Pemberian Makanan Tambahan) untuk para balita. Pemberian ini menyebabkan perencanaan terhadap pemberian makanan tambahan tidak mencukupi target untuk keseluruhan balita-balita. Algoritma Naïve Bayes dilakukan untuk menguji data yang tidak pasti sehingga sesuai dengan transaksi ketidakpastian pada data posyandu. Metode ini hanya membutuhkan jumlah data pelatihan yang kecil untuk menentukan estimasi pareme...
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Penggalian Potensi Wisata Desa Kemlagi dalam Pengembangan Destinasi Wisata Kampung Tematik
Eny Rachmawati
; Didit Panji Saputra
; Risma Millatul Ummah
; Bambang Wijanarko
; Putri Diah Ayu Lestari
; Ika Vitriasari
; Bravo Chandra Arista
; Mochamad Farizal
; Mukhamad Agung Maulana
; Kintan Puspita Wardani
; Debrina Putri Buana
; Nur Vina Yulfana
; Putri Virda Rahayu
; Faren Kesita Gelioni
; Ervinda Hardina Dwi Pratiwi
; Arvianti Pramudita Tjandra
; Ricky Damara Paulus
; Puput Anggraeni
; Sintia Roseta Dela
; Salwa Firdaus Syah
; Bentar Putra Setiyanto
; Adinda Putri Sari Rahayu
; Fathurachman Samba
; Elly Kurniawati
; Muhammad Yunus
; Vony Puspitasari
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 2
(2025)
Village potential greatly influences the community's economy. Management of superior village products from various sectors will influence and provide beneficial impacts for the village itself. Kemlagi Village, Mojokerto Regency has various products in the tourism sub-sector based on culture/local wisdom, agriculture and livestock whose quality is not inferior to other potential villages. To increase the potential of the village area, it is necessary to increase the village branding of any potent...
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1 Sitasi
Evaluasi Kinerja Cooling Tower CT-2211A-B Unit Utilitas Produksi IA PT Petrokimia Gresik
Muchammad, Raka Selaksa Charisma
; Nurmawati, Ardika
; Saputro, Erwan Adi
; Juwana, Krishna Rahmad
; Handy, Febry Widiatniko
; Pinandita, Indrawan
Dinamik
Vol 30
, No 1
(2025)
Setiap industri membutuhkan air pendingin (cooling water) sebagai unit pendukung dalam proses produksinya, termasuk industri petrokimia yang memerlukan air pendingin (cooling water) agar proses produksinya dapat berjalan dengan lancar. Untuk meningkatkan serta menjaga penggunaan air pendingin (cooling water) , maka digunakan alat cooling tower yang berfungsi untuk me-recycle air kondensat menjadi air pendingin (cooling water) kembali. Penggunaan alat cooling tower ini dinilai sangat penting, seh...
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Pengolahan Sampah Dapur Sisa Sayuran, Nasi Basi, Air Bekas Cucian Beras, Menjadi Pupuk Organik Cair (POC) di Desa Marga Bhakti Kecamatan Sinar Peninjauan Kabupaten Ogan Komering Ulu
Darman Syafe’i
; Henny Rosmawati
; Azwar Fanani
; Shara Febria Charera
; Alvin Arnanda
; Yeni Anggraini
; Indra Putra Pratama
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
Indual Work Program Real Work lecture (KKN) in making this fertilizer aims to process kitchen waste in the form of residual stale rice and rice washing water into liquid organic fertilizer (POC) and reduce the volume of organic waste and improve the quality of the environment through the use of kitchen waste. The fermentation process using effective mocroorganisms and molasses is carried out throught the fermentation process using EM4 and molasess of organic waste can be converted into nutrition...
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1 Sitasi
Hubungan Kepercayaan Diri Terhadap Kecemasan Sosial pada Siswa Kelas VII A dan VII B SMP Negeri 20 Surakarta Tahun Ajaran 2024 / 2025
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 4
, No 1
(2025)
Adolescence is a challenging developmental phase, where social anxiety can affect students' social well-being. Self-confidence is believed to be a key factor in reducing social anxiety. This study aims to explore the relationship between self-confidence and social anxiety.This research employs a quantitative method using self-confidence and social anxiety scales as instruments. Data analysis was conducted using Pearson correlation techniques in SPSS version 23. The results indicate a significant...
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Peran Ekstrakulikuler dalam Membentuk Karakter Siswa Kelas VIII dI SMP Negeri 20 Surakarta
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 4
, No 1
(2025)
Forming students' character through education is an essential process in enhancing human dignity. One significant approach is through extracurricular activities, which not only develop students' potential, interests and talents, but also form attitudes of discipline, responsibility and self-confidence. This research aims to understand the role of extracurricular activities in forming the character of class VII students at SMP N 20 Surakarta. The research method used is descriptive qualitative wi...
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