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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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The Role of Financial Strategies for MSMEs in Responding to Macroeconomic Uncertainty: A Literature Review and Secondary Data Analysis
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Macroeconomic uncertainty poses a structural challenge for the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Fluctuations in inflation, benchmark interest rates, and exchange rates have a direct impact on liquidity, cost structures, and investment decisions. This study aims to explore the types of financial strategies adopted by MSMEs in response to macroeconomic pressures using a systematic literature review and secondary data analysis covering the period from 201...
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Analisis Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap Kinerja Keuangan Pada Perusahaan Manufaktur
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This financial performance study is vital for responsible a corporation's financial success. The goal the purpose of this research is to discover and investigate the effects of excellent corporate governance and firm scope on financial results. The dependent variable analyzed in this study is financial results, with the independent factors being the following proportion of board members, management equity, institutional investment, audit board, and firm size. This study relies on secondary data....
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Pengaruh Kemudahan Penggunaan, Keamanan, dan Keandalan Terhadap Penggunaan Mobile Banking dikalangan Masyarakat
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Currently the banking sector provides product services in the form of electronic banking for customers, one of which is mobile banking. Mobile banking is a banking service that allows customers to make various financial transactions through mobile devices, such as smartphones or tablets. This study aims to examine the influence of ease of use, security, and reliability on the use of mobile banking among the people of Palopo city. Data was collected using a questionnaire that was distributed onli...
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Prospek Penerapan Blockchain Dalam Pengelolaan Zakat Untuk Meningkatkan Kepercayaan Muzakki
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Tujuan dari penelitian ini adalah untuk mengeksplorasi prospek penerapan teknologi blockchain dalam pengelolaan Zakat di Indonesia untuk meningkatkan transparansi, efisiensi, dan akuntabilitas dalam pendistribusian dana Zakat. Pengelolaan zakat di Indonesia masih menghadapi berbagai tantangan, terutama dalam hal transparansi dan akuntabilitas, yang dapat menurunkan kepercayaan Muzakki terhadap lembaga zakat. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara, observasi, dan...
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Development of an MQ-135-Based Indoor Cigarette Smoke Level Detection System
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 6
, No 1
(2025)
Cigarette smoke is one of the main sources of indoor air pollution that contains harmful chemical compounds such as carbon monoxide, ammonia, and other particles that can disrupt the human respiratory system. To monitor and detect unhealthy air conditions due to cigarette smoke, this study aims to develop an air quality detection system based on the Wemos D1 microcontroller with MQ-135 and DHT11 sensors. The system is designed to identify bad air parameters based on MQ-135 values above 400 ppm,...
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Comparison of Naive Bayes and Support Vector Machine (SVM) Methods in Female Daily Skincare Sentiment Analysis: Perbandingan Metode Naive Bayes dan Support Vector Machine (SVM) dalam Analisis Sentimen Skincare Female Daily
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 2
(2025)
The development of the beauty industry in Indonesia has increased significantly, along with the high participation of consumers in providing online reviews, especially through the Female Daily platform. These reviews contain opinions that can be analyzed to determine consumer sentiment towards a product. This study seeks to perform sentiment analysis on beauty product reviews by applying two text classification techniques: Support Vector Machine (SVM) and Naive Bayes. The research stages include...
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PENGARUH GREEN PRODUCT, GREEN PRICE DAN GREEN PLACE TERHADAP KEPUTUSAN PEMBELIAN
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to analyze the influence of green product, green price, and green place on the purchasing decision of Fore Coffee at Taman Galaxy Bekasi, both partially and simultaneously. The data collection method used in this study involves primary data and the use of questionnaires. The population in this study consists of respondents aged at least 17 years who have purchased Fore Coffee at Taman Galaxy. The sample in this study includes 100 respondents. The sampling method used...
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Kompensasi, Pengembangan Karir, Komunikasi dan Kinerja Karyawan Pada PT. Sango Ceramics Indonesia
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Sebuah organisasi memiliki tujuan untuk menentukan cara menjalankan operasinya agar dapat memiliki perkembangan yang baik sehingga dapat mencapai apa yang diinginkan pihak perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, pengembangan karir, dan komunikasi terhadap kinerja karyawan pada PT. Sango Ceramics Indonesia bagian painting. Pendekatan kuantitatif yang digunakan dalam penelitian ini dengan sampel yang digunakan adalah karyawan pada PT. Sango Ceramics Indonesia bag...
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Integrasi IoT dan Katalis Edge Computing untuk Mitigasi Kebisingan Elektronik
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
The rapid proliferation of Internet of Things (IoT) devices has introduced significant challenges, particularly in managing electronic noise, which can degrade system performance and data accuracy. This study explores the integration of IoT with edge computing as a novel approach to mitigate electronic noise. By leveraging edge computing, data processing is performed locally, reducing transmission distances and enhancing real-time noise reduction. The research employs a combination of field expe...
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