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Achieving Superior Marketing Performance Through Digital Transformation and Consumer Trust-Based E-Commerce Adoption
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt to digital transformation and e-commerce in order to enhance marketing performance; however, their implementation is often constrained by limited technological utilization and low levels of consumer trust. This study aims to analyze the role of consumer trust as a mediating variable in the relationship between digital transformation, e-commerce adoption, and the marketing performance of MSMEs. A quantitative approach...
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PHYSICAL CHARACTERISTICS OF WHITE BREAD WITH VARIOUS LEVELS OF PURPLE SWEET POTATO FLOUR SUBSTITUTION
Ifadah, Raida Amelia
; Putri, Diwyacitta Antya
; Lukitasari, Febriani
; Handajani, Sri
; Nurlaela, Luthfiyah
; Nugraheni, Fitriana
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 10
, No 1
(2026)
This study evaluated the effect of wheat flour substitution with purple sweet potato flour on the physical characteristics of white bread. The experiment was conducted using a Completely Randomized Design with a single factor, namely the level of purple sweet potato flour substitution at 0%, 15%, 30%, 45%, and 60%. The physical parameters analyzed included color (L*, a*, b*), texture (firmness), porosity, and dough expansion.The results showed that increasing levels of purple sweet potato flour...
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PERAN DP3AP2KB DALAM PENCEGAHAN PERKAWINAN ANAK DAN DAMPAKNYA TERHADAP KESEHATAN REPRODUKSI REMAJA PUTRI DI KOTA KEDIRI
Jurnal Kesehatan Masyarakat Indonesia
Vol 20
, No 4
(2026)
Latar belakang: Perkawinan anak masih menjadi masalah serius di Kota Kediri, dengan angka dispensasi kawin yang cukup tinggi. Praktik ini berdampak negatif terhadap kesehatan reproduksi remaja putri. DP3AP2KB Kota Kediri telah melaksanakan berbagai program pencegahan, namun efektivitasnya terhadap kesehatan reproduksi belum sepenuhnya terukur. Metode: Penelitian ini menggunakan metode kuantitatif dengan desain cross-sectional. Dengan sampel berjumlah 100 remaja putri usia 15–19 tahun yang telah...
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Peran Perguruan Tinggi dan BUMDes dalam Pelatihan Pemasaran Online di Kalangan Kelompok Pengrajin Batik Tulis Girilayu
Wijaya, Mahendra
; Pujihartati, Sri Hilmi
; Sudarsana
; Adi, Yustia Atsanatrilova
; Putri, Alfina Ananda
; Azzahro, Fatimah
; Fatimah, Luthfi
; Nugraheni, Sekar Ayu
; Andira, Dinda
Educate: Journal of Community Service in Education
Vol 5
, No 2
(2025)
Peran Perguruan Tinggi dan BUMDes Giri Makmur untuk mendukung kegiatan usaha batik tulis dalam menghadapi krisis ekonomi di Desa Wisata Girilayu adalah dengan melakukan pelatihan pemasaran online. Perguruan Tinggi dan BUMDes sebagai fasilitator edukasi pemasaran online dan sasarannya adalah dua belas kelompok pengrajin batik tulis. Peserta pelatihan kelompok pengrajin batik menggunakan teknologi handphone dan laptop. Kegiatan ini bertujuan untuk mengedukasi kelompok pengrajin batik tulis agar ma...
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Sustainable Business Training for MSMEs in Surakarta: Introduction to ESG, Fraud Prevention, and Strengthening Governance through Diversity
Setiawati, Erma
; Siti Aisyah Salim
; Shinta Permata Sari
; Eskasari Putri
; Chania Aulia
; Roostina Nugraheni Putri
Abdi Psikonomi
(2025)
The advancement of technology and globalization has significantly changed production methods and environmental conditions, bringing economic benefits while also creating challenges such as pollution and climate change. Therefore, MSMEs in Indonesia need to adopt more responsible and sustainable business practices by applying Environmental, Social, and Governance (ESG) principles, fraud prevention, and strengthened governance supported by diversity. This study discusses an ESG training program co...
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Pengaruh Implementasi E-Filling dan Literasi Digital Terhadap Kepatuhan Wajib Pajak UMK di Kabupaten Karanganyar
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The study addresses literacy regarding MSME taxpayer compliance within Karanganyar Regency. The formulated hypothesis proposes that the implementation of e-filing and the existence of digital literacy exert a positive contribution toward MSME taxpayer compliance in Karanganyar Regency. The sampling technique applied was the accidental sampling approach, in which participants were chosen based on MSME actors who happened to be encountered by the investigator during fieldwork. The research data we...
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Analisa Efisiensi Usahatani Tumpangsari Wortel (Dacus carot L.) Dan Sawi Hijau (Bassica juncae L.) Di Kecamatan Karangpandan Kabupaten Karanganyar
Journal of Agribusiness, Social and Economic
Vol 5
, No 2
(2025)
Intercropping of carrots and green mustard greens as one type of vegetable that is suitable for cultivation in Karangpandan District, Karanganyar Regency, because of the climate, geography, and environment that are suitable, namely mountainous areas. This study aims to determine the costs, revenues, income, and efficiency of intercropping of carrots and green mustard greens per planting season in Karangpandan District, Karanganyar Regency. The method of data collection with descriptive surveys i...
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CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE SMARTPHONE iPhone IN INDONESIA
Stability: Journal of Management and Business
Vol 8
, No 1
(2025)
The purpose of this study is to analyze the factors that influence consumer purchasing decisions on iPhone Smartphone products in Indonesia. The data analysis method used is quantitative primary data. The data used in this study used a questionnaire instrument via Google Form from 100 respondents. The research data was processed using the SPSS Program application. The sampling method in this study was non-probability sampling with a purposive sampling technique. The results of the study indicate...
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Peningkatan Pemasaran Produk pada Kelompok Wanita Tani Sri Rejeki di Desa Cabeyan Sukoharjo
Nugraheni, Ambar Yunita
; Purbasari, Heppy
; Utami, Wahyu
; Cholisoh, Zakky
; Nurwaini, Setyo
; Kusumowati, Ika Trisharyanti Dian
; Wikantyasning, Erindyah Retno
; Munawaroh, Rima
; Hanwar, Dedi
; Larasati, Arindra
; Ramdani, Tasya Eka
Abdi Geomedisains
Vol 6
, No 1
(2025)
Kelompok Wanita Tani (KWT) Sri Rejeki in Cabeyan Village, Sukoharjo, is a community of women actively engaged in plant cultivation and the production of instant herbal products such as ginger and temulawak (curcuma). However, their product marketing activities are still limited to conventional methods and have not yet reached digital marketing platforms. This community service activity aimed to enhance the knowledge and skills of KWT members in digital product marketing through educational sessi...
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Analisis Sistem Manajemen Security PT. Kereta Api Indonesia
CiDEA Journal
Vol 4
, No 1
(2025)
The application of safety is an important matter in carrying out activities inland transportation including railroad transportation. Jabodetabek travel routes are handled directly by PT. Kereta Komuter Indonesia. This activity certainly requires a lot of human labor so safety is very important in this regard. With the existence of safety arrangements, it will avoid any related things from accidents or losses due to the delay in the completion of work caused by the inaccurate company safety manag...
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