📅 17 July 2025
DOI: 10.26877/2wedym69
CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE SMARTPHONE iPhone IN INDONESIA
Stability: Journal of Management and Business
Universitas Persatuan Guru Republik Indonesia Semarang
📄 Abstract
The purpose of this study is to analyze the factors that influence consumer purchasing decisions on iPhone Smartphone products in Indonesia. The data analysis method used is quantitative primary data. The data used in this study used a questionnaire instrument via Google Form from 100 respondents. The research data was processed using the SPSS Program application. The sampling method in this study was non-probability sampling with a purposive sampling technique. The results of the study indicate that price perceptions influence purchasing decisions on iPhone Smartphones in Indonesia, but product quality and brand image do not influence purchasing decisions on iPhone Smartphones in Indonesia.
🔖 Keywords
#Price Perception; Product Quality; Brand Image; Purchase Decision
ℹ️ Informasi Publikasi
Tanggal Publikasi
17 July 2025
Volume / Nomor / Tahun
Volume 8, Nomor 1, Tahun 2025
📝 HOW TO CITE
Muhammad Misbahul Munir; Titi Nugraheni; Misdiyono, "CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE SMARTPHONE iPhone IN INDONESIA," Stability: Journal of Management and Business, vol. 8, no. 1, Jul. 2025.
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