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Strategi Pemasaran Digital dalam Pengembangan Bisnis UMKM
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
In the rapidly developing digital era, technology provides opportunities and challenges for society, especially in the economic and business sectors. This study aims to review digital marketing strategies that can help the development of Micro, Small, and Medium Enterprises (MSMEs). Using qualitative research methods and literature studies, this study found that digital marketing allows MSMEs to expand market share, attract customers, and build closer relationships with consumers. Digital market...
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Pengaruh Platfrom E-Commerce Terhadap Perilaku Konsumen Gen-Z: Studi Kasus Prodi Ekonomi Universitas Nurul Jadid
Deddy Junaedi
; Fadhillatus Sholihah
; Dini Fitriani Ali
; Dita Wulandari Agustin
; Dia Auliatur Rohmah
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This stu...
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Peran Media Sosial dalam Mendukung Inovasi dan Digitalisasi UMKM
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
Social media plays an important role in supporting innovation and digitalization of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This research aims to understand how social media affects the growth of MSMEs through marketing strategies and interactions with consumers. The method used is qualitative analysis on several case studies of MSMEs that successfully use social media. The results show that social media increases product visibility and allows MSMEs to interact directly with cu...
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Improving Learners’ Speaking Skill through Video-Assisted Project Based Learning
Scripta : English Department Journal
Vol 11
, No 2
(2024)
This study investigates the improvement of Video Assisted Project-Based Learning (VAPBL) in improving learners' speaking skills. While VAPBL, has been employed in many studies, the development of learners' speaking skills in terms of fluency, accuracy, and coherence has received less attention in the literature. Twenty-two learners from the language class of Secondary School, participated in the study. The investigation employed Classroom Action Research design to measure the outcome of VAPBL on...
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Investigating the Utilization of YouTube Videos for Improving Speaking Proficiency in English
Scripta : English Department Journal
Vol 11
, No 1
(2024)
This study conducts a systematic literature review to examine the efficacy of incorporating YouTube videos to improve the speaking abilities of English as a Foreign Language (EFL) learners. From 2022 to 2023, the study thoroughly examines, assesses, and combines 30 pertinent publications. By applying strict criteria for inclusion, the evaluation focuses on three specific publications that examine the influence of YouTube videos on speaking proficiency. The findings emphasize the favourable resul...
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ANALISIS NILAI BUDAYA TIANG PENYANGGA “SAKA GURU” DI MASJID AGUNG DEMAK
NALAR: Jurnal Pendidikan dan Kebudayaan
Vol 3
, No 1
(2024)
Masjid Agung Demak merupakan salah satu masjid tertua di Indonesia. Masjid ini memiliki empat tiang penyangga “Saka Guru”. Tujuan Penelitian untuk menganalisis nilai budaya tiang penyangga “Saka Guru” di Masjid Agung, dilatarbelakangi oleh kemajuan teknologi yang mengakibatkan kurangnya pengetahuan dan lunturnya nilai budaya. Metode penelitian berupa deskriptif kualitatif. Teknik pengumpulan melalui observasi, wawancara, dan dokumentasi. Hasil analisis data menunjukkan Tiang penyangga "Saka Guru...
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Application of Raw Material Inventories Using the ABC Class Classification Method and the EOQ Method in Raw Material Inventories Based on POM QM For Windows: (Case Study on Surabi Gapura Purwakarta 2023)
Transformasi: Journal of Economics and Business Management
Vol 2
, No 3
(2023)
The quality of a product depends on how the manufacturer applies the supply of raw materials used. The application of a good supply of raw materials can expedite the production process. There are many factors that affect the smooth production process. One of the factors that can affect the smoothness of the production process is the supply of raw materials. Raw materials in the production process include raw materials, semi-finished materials and finished goods. In running its business, Kedai Su...
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UPAYA DALAM MEMBERIKAN BIMBINGAN SPIRITUAL PADA LANSIA DI DESA KARANGPRANTI KECAMATAN PADJARAKAN KABUPATEN PROBOLINGGO
Jurnal Pengabdian Kepada Masyarakat Sisthana
Vol 5
, No 1
(2023)
Abstrak: Bimbingan spiritual merupakan proses pemberian bantuan kepada individu secara terarah, berkelnajutan dan sistematis agar dapat mengembangkan potensi atau fitrah beragama yang dimilikinya secara optimal, berpedoman pada nilai-nilai Al-Qur’an dan hadits sehingga dapat mencapai kebahagiaan hidup di dunia dan di akhirat. Hasil pelaksanaan kegiatan program kemitraan masyarakat khususnya kepada para lansia diperoleh bahwa sebelum dilakukan penyuluhan belum teridentifikasi pemahaman lansia ten...
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The Correlation between Parents' Support and the Students' Reading Ability during Pandemic
Scripta : English Department Journal
Vol 10
, No 1
(2023)
This research aims towards (1) to discovery whether or not there is a correlation between parents’ support and the students’ reading ability during covid-19 pandemic at SMP Muhammadiyah Purworejo, Indonesia in the academic year 2020/2021 (2)to see whether there is or not correlation between parents’ support and the students’ reading ability during covid-19 pandemic at SMP Muhammadiyah Purworejo, Indonesia, Indonesia in the academic year 2020/2021. In this research, researcher used 60 students as...
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The Analysis of Correlative Conjunctions Used in Undergraduate Students’ Research Articles
Scripta : English Department Journal
Vol 8
, No 1
(2021)
This research belongs to qualitative research. The aims of this research are to identify the types of correlative conjunction and to explain their functions in students’ research articles. The data source of this research is students’ research articles written by undergraduate students of English Language Education Program at Purworejo Muhammadiyah University in the academic year of 2018/2019. In collecting the data, the researcher checked all the research articles published from August 2019 unt...
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