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PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA AIR MINUM NESTLE PURE LIFE
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online. The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analys...
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Strategi Pemasaran dan Diferensiasi Produk dalam Menghadapi Persaingan Impor: Studi Kasus PT. Soka Cipta Niaga
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The rapid growth of the Muslim population, both in Indonesia and globally, has driven an increasing need for products to support worship, including Muslim socks. PT Soka Cipta Niaga (PT SCN), a producer of Muslim socks under the brand "SOKA", faces the challenge of low brand awareness, where consumers are more familiar with the product as "wudu socks". This research aims to analyze effective marketing strategies for the "SOKA" brand. The research results show that social media-based promotional...
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Pengaruh Motivasi, Lingkungan dan Pengalaman Kerja Terhadap Loyalitas Karyawan Pamella 9 Supermarket Wonosari
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The retail industry is one of the choices for people to fulfill their needs. With the dynamics of the retail industry that had slumped, one of the local retailers in Yogyakarta, Pamella Supermarket, became the favorite choice of the people of Yogyakarta. One of the Pamella Supermarket branches, Pamella 9 Supermarket Wonosari, is always crowded with customers and its existence absorbs the youth workforce of Gunungkidul area. The existence of competition in this industry requires many supporting f...
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Framing Opini Publik di Platfrom X pada Akun @Pandji Pragiwaksono Mengenai Politik Dinasti
Global and Foreign Affairs Journal
Vol 2
, No 1
(2025)
Platforms like Twitter (X) have evolved beyond personal communication into digital spaces for political discourse, influencing societal perspectives. One influential figure in this context is @Pandji Pragiwaksono, a comedian and social activist known for his vocal stance on political dynasties. This study aims to analyze the framing of public opinion among netizens regarding @Pandji’s views on political dynasties and the reactions they generate in digital discussions.The theoretical framework in...
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Segmentasi Harga Pasar Properti Rumah menggunakan Algoritma K-Means berdasarkan Lokasi, Harga dan Luas Bangunan
Dinamik
Vol 30
, No 2
(2025)
Pasar properti rumah memiliki harga yang bervariasi tergantung lokasi dan spesifikasi bangunan. Penelitian ini melakukan segmentasi harga properti berdasarkan lokasi (latitude & longitude), harga, dan luas bangunan menggunakan algoritma K-Means Clustering. Dataset berisi 18.962 data properti dari wilayah Bandung dan sekitarnya. Data melalui tahap pembersihan, transformasi lokasi ke koordinat geografis, normalisasi, dan denormalisasi untuk memastikan kualitas analisis. Metode Elbow digunakan...
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Optimizing urban agriculture in empowering HIV/AIDS children in Lentera houses: Optimalisasi pertanian perkotaan dalam pemberdayaan anak-anak HIV/AIDS pada rumah Lentera
Pamungkas, Hanung
; Ardy Prasetya, Hernowo
; Autentika May Putra Pratama, Febian
; Arifah, Siti
; Oktiviani Pradita, Annisa
; Sumarmi
Jurnal Karya Pengabdian Masyarakat
Vol 3
, No 1
(2025)
HIV (Human Immunodeficiency Virus) is a virus that attacks a person's immune system, often called PLWHA (People with HIV AIDS). The public stigma about PLWHA has a negative impact on development, especially PLWHA who are still children, such as those at the Lantern Foundation, especially since the Lantern Foundation is located in the middle of an urban area, meaning they have to survive with the help and assistance of generous people. Urban Farming or Urban Agriculture offers an interesting and...
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Pengaruh Pemahaman Pajak, Tarif Pajak, Sanksi Pajak, Penerapan E-Filing Terhadap Kepatuhan Wajib Pajak UKM
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
With a very large number of business actors, through taxes, SMEs play a significant role in increasing state revenue, ironically the tax contribution from SMEs to national tax revenue is still relatively low. This study was conducted to measure how far tax knowledge, tax rates, tax sanctions, and the ease of implementing e-filing, affect the behaviour of SME tax obligations in fulfilling their tax responsibilities. This research adopts a quantitative approach and uses the theory of planned behav...
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PERAN KEARIFAN LOKAL DALAM MEMPERKUAT KETAHANAN NASIONAL MELALUI STRATEGI PENCEGAHAN TERORISME BERBASIS SOSIAL-BUDAYA DI INDONESIA
Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan
Vol 14
, No 1
(2025)
ABSTRAK
Ketahanan nasional menghadapi tantangan baru seiring dengan meningkatnya ancaman radikalisme dan terorisme di Indonesia. Dalam konteks ini, kearifan lokal berpotensi menjadi modal sosial yang efektif dalam memperkuat strategi pencegahan terorisme berbasis sosial-budaya. Penelitian ini menganalisis peran kearifan lokal dalam membangun ketahanan nasional melalui mekanisme preventif dan adaptif terhadap radikalisme. Menggunakan metode studi literatur sistematis dengan pendekatan kualitatif,...
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Prospek Penerapan Blockchain Dalam Pengelolaan Zakat Untuk Meningkatkan Kepercayaan Muzakki
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Tujuan dari penelitian ini adalah untuk mengeksplorasi prospek penerapan teknologi blockchain dalam pengelolaan Zakat di Indonesia untuk meningkatkan transparansi, efisiensi, dan akuntabilitas dalam pendistribusian dana Zakat. Pengelolaan zakat di Indonesia masih menghadapi berbagai tantangan, terutama dalam hal transparansi dan akuntabilitas, yang dapat menurunkan kepercayaan Muzakki terhadap lembaga zakat. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara, observasi, dan...
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Peran Model Jaring Laba-laba dalam Pembelajaran Terpadu untuk Meningkatkan Efektivitas Belajar Siswa Sekolah Dasar
Iskandar , Sofyan
; Sholihah Rosmana , Primanita
; Apriliani , Delia
; Azahra, Resa
; Andria Sukmawati , Vika
Jurnal Sinektik
Vol 8
, No 1
(2025)
There are many learning models in integrated learning. One of the most popular models in primary schools is the spider web model, as it is considered easy to use and suitable for primary school students. The purpose of this article is to ascertain the role of the spider web integrated learning model in improving the learning effectiveness of primary school students. The research method used is the literature study method, which can also be called a literature study. This article describes the ro...
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