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ANALISIS TENTANG PERANAN STRATEGI PROMOSI TERHADAP TINGKAT KEMAJUAN IMAGE BRANDING DI FAVE HOTEL SOLO BARU
Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 6
, No 1
(2017)
Penelitian ini bertujuan untuk mengetahui pengaruh faktor media terhadap kemajuan image branding, mengetahui pengaruh faktor materi pesan oleh media promosi terhadap kemajuan image branding, mengetahui pengaruh faktor acara gathering terhadap kemajuan image branding, mengetahui pengaruh faktor sales call terhadap kemajuan image branding di Fave Hotel Solo Baru. Penulisan laporan ini disajikan secara deskriptif kualitatif untuk memperoleh gambaran berbagai informasi yang...
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PENGARUH KUALITAS PELAYANAN JASA DAN CITRA PERGURUAN TINGGI TERHADAP KEPUASAN MAHASISWA DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of the quality of service and the image of the college to the word of mouth in the Student Faculty of Economics Unisri Surakarta. 2) To analyze the significance of the influence of service quality, the image of the college, and word of mouth to satisfaction of students in the Student Faculty of Economics Unisri Surakarta. 3) To analyze the significance of the influence of the quality of service and the image of the co...
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ANALISIS FORECASTING (PERAMALAN) PRODUK KERIPIK PISANG KEMASAN BUNGKUS (STUDI KASUS : HOME INDUSTRY-KERIPIK PISANG SURAKARTA)
Gaung Informatika
Vol 9
, No 3
(2016)
Forecasting is a method for estimating a value in the future by using past data. This research was conducted at the Home Industry Arwana Food. In this study, theauthor discusses the forecasting analysis of sales of banana chips products for packaging types. Forecasting is done using three methods, namely the Moving Averagemethod, the Exponential Smoothing with Trend method and the Trend analysis method by comparing the smallest error rate, the chosen forecasting method is the Tren...
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MENGELOLA KELELAHAN/ FATIQUE MANAGEMENT CASE KECELAKAAN TRANSPORTASI DAMPAK DARI KELELAHAN PENGENDARA KENDARAAN
Gaung Informatika
Vol 9
, No 3
(2016)
The development of transportation facilities has become increasingly rapid and complex so that it becomes a problem as time goes on. In order to make effective,efficient and productive human mobility capital transportation facilities in a steady balance between comfort and human mobility that is effective, efficient and productive,in its use there tends to be deviations from users of transportation capital. From year to year, accident data is increasing so that the Government is r...
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Pengembangan Modul Fisika Berbasis Masalah Untuk Meningkatkan High Order Thinking Skills (HOTS) Siswa SMA
Radiasi: Jurnal Berkala Pendidikan Fisika
Vol 9
, No 1
(2016)
Telah dilakukan penelitian pengembangan modul fisika berbasis masalah guna mengetahui kelayakan modul fisika berbasis masalah yang dikembangkan, peningkatan High Order Thinking Skills (HOTS) siswa, dan respon siswa setelah menggunakan modul fisika berbasis masalah yang telah dikembangkan. Jenis penelitian yaitu pengembangan yang mengacu pada model pengembangan ADDIE yaitu Analysis, Design, Development, Implementation dan Evaluation. Penelitian ini dilaksanakan di SMA Negeri 7 Purworejo dengan su...
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PENGARUH CITA RASA, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN BERPINDAH MEREK (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Bus Batik Solo Trans Koridor 2)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of service of consumer satisfaction on Batik Solo Trans Bus Corridor 2. 2) to analyze the significance of the influence of the quality of service of customer loyalty on Batik Solo Trans Bus Corridor 2. 3) to analyze the significance of the influence of consumer satisfaction toward customer loyalty on Batik Solo Trans Bus Corridor 2. 4) To analyze the influence of the quality of service of customer lo...
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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of th...
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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use...
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PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100...
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