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THE IMPLEMENTATION OF DIGITAL FLIPBOOK TO ENHANCE STUDENTS’ READING COMPREHENSION
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 10
, No 1
(2025)
The research aims to investigate the implementation of Digital Flipbook (DigiFlip) as an English teaching and learning media to improve students’ reading comprehension in tenth grades of MAN 1 Surakarta during the 2024/2025 academic year. The study used a Classroom Action Research (CAR) design and collected qualitative data through observation, documentation, and questionnaires. Quantitative data was collected through pre-test, post-test 1, and post-test 2, and analyzed using the Miles and Huber...
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AN ANALYSIS OF INNER EXPERIENCE OF BIPOLAR DISORDER SUFFERER OF THE MAIN CHARACTER AS SEEN IN THE FILM ENTITLED TOUCHED WITH FIRE BY PAUL DALIO
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 9
, No 1
(2025)
The objectives of this research were: 1) To find out the inner experiences that had been experienced by Marco and Carla as bipolar disorder sufferer in a film entitled Touched With Fire By Paul Dalio “TWF”; 2) To find out the impacts of inner experience that had been experienced by Marco and Carla as bipolar disorder sufferer to theirself in a film entitled TWF By Paul Dalio; 3) To find out the impacts of inner experience that had been experienced by Marco and Carla as bipolar disorder suffere...
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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enab...
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PENGARUH INFLUENCER MARKETING DAN MINAT BELI PRODUK FASHION WANITA TERHADAP PENGGUNA SOSIAL MEDIA INSTAGRAM
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A purchase decision denotes a consumer’s final act after mulling over an array of product-related insights. This inquiry was orchestrated to delve into the repercussions of digital tastemakers and the utilization of social media on female consumers’ inclination to acquire fashion commodities via Instagram. Data were amassed through the circulation of questionnaires among 385 female Instagram aficionados, selected through a purposive sampling framework. The t-test statistical probe revealed that...
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PERAN DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS LAYANAN DALAM PENINGKATAN KEPUTUSAN PEMBELIAN ULANG KOPI DISAAT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates how digital marketing, product quality, and service quality impact the repurchase intentions of consumers who buy Kopi Disaat products. The study is driven by the increasing competition in Indonesia’s coffee shop market and the rising consumer preference for coffee served in plastic cups. A quantitative approach was utilized, applying Structural Equation Modeling with Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Data were gathered through purposive sampling from...
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PERANAN INTELLECTUAL CAPITAL, PROFITABILTIAS, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The increase in the number of investors and the recovery of the economy and capital markets in Indonesia after the Covid-19 pandemic has made companies compete with each other in maximizing their company value. Competition to maximize company value also occurs in companies included in the Kompas100 index, where the company index reflects most of the national stock capitalization. Although the Kompas100 Index has a large capitalization, the average trend of PBV values in the index actually shows...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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ANALISIS PENGARUH HARGA, EFISIENSI WAKTU, DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALAN BETON SIAP PAKAI DI PT DIRGANTARA BETONINDO BATANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study analyzes the influence of price, time efficiency, and product quality on ready-mix concrete sales volume at PT Dirgantara Betonindo Batang. This study employed a quantitative method with a causal approach, gathering data through surveys, interviews, and document analysis. A total of 70 respondents were selected using purposive sampling. The outcomes of the multiple linear regression analysis demonstrate that both time efficiency and product quality significantly influence sales volume...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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