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Menampilkan 1361–1370 dari 5038 artikel
PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG DAN IPHONE PADA MAHASISWA UNIVERSITAS DI SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale qu...
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ANALISIS DAMPAK INTEGRASI ESG PADA PROFIL RISIKO-RETURN PORTOFOLIO INVESTASI
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research aims to analyze the impact of Environmental, Social, and Governance (ESG) integration on the risk-return profile of the investment portfolio of PT Unilever Indonesia Tbk. The research employs a quantitative method with a case study approach, utilizing historical data from the period 2017-2021. The data is analyzed to identify the relationship between ESG scores and portfolio returns, as well as portfolio risk. Regression analysis and t-test are employed to test the research hypothe...
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ANALISIS BUDAYA ORGANISASI TERHADAP KINERJA DI LINGKUP UMKM WILAYAH TAMANSARI, KOTA TASIKMALAYA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Organizational culture is a system of values, norms and beliefs held by a group of people in an organization that differentiates it from other organizations. This definition can also be seen as a pattern of basic assumptions discovered or developed by a group of people as they interact with each other. Organizational culture can also be interpreted as the characteristics or guidelines implemented by each member of an organization or company. Micro, Small, Small and Medium Enterprises (UMKM) are...
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ANALISIS PENGELOLAAN DANA KAS BERBASIS VB.NET DENGAN PENDEKATAN CASH BASIS
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Penelitian ini dilaksanakan di Zao Martial Art yang merupakan salah satu usaha industri konveksi yang bergerak dalam memproduksi seragam dan perlengkapan alat-alat taekwondo yang terletak di Jl. Raya Manyaran-Gunungpati, Cepoko, Kec.Gunung Pati, Kota Semarang. Perhitungan penerimaan dan pengeluaran kas setiap bulannya menggunakan Microsoft Excel dan untuk pencatatannya masih menggunakan tulis tangan pada selembar kertas. Belum adanya sistem informasi berbasis dekstop yang dapat memudahkan bagian...
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Analysis of the Effectiveness of Component Maintenance on PT.XYZ Water Pump Machines through the Life Cycle Cost (LCC) Approach
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Machine maintenance is an important factor in supporting a manufacturing process that is competitive in the market. Therefore, every company must carry out regular machine maintenance to ensure the machine operates optimally. The aim of this research is to identify damage that may occur to the pump engine and analyze pump maintenance costs which include the cost of repairing or replacing components. The method used in this research is the Life Cycle Cost (LCC) method. The research results show t...
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Sustainable Strengthening of Concrete Using Lathe Waste Steel Fibers: Experimental and FEA Analysis: Sustainable Fiber Reinforced Concrete
Ahmad, Fawad
; Aiman Al-Odaini, Aiman
; Mohammad Nizamuddin Inamdar
; Muhammad Majid Naeem
; Omair, Muhammad
; Rafiq, Hamza
; Irfan, Muaz
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
The construction industry is growing fast and increasing the demand for concrete which requires sustainable materials. Concrete is weak in tension and needs fiber reinforcement to improve strength. This study explores lathe waste steel fibers as a sustainable option to enhance tensile properties. Local industries produce large amounts of lathe waste that can be used in fiber-reinforced concrete. Traditional destructive testing is expensive and slow because it needs heavy machinery like Universal...
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3 Sitasi
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM
Jurnal Komunitas (Komunikasi Tiada Batas) : Jurnal Ilmu Komunikasi
Vol 11
, No 1
(2025)
Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis tech...
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Exploration of Identification at Each Phase to Advance Productivity Towards Sustainable Practices
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study analyzes the productivity of tower cranes in high-rise building construction projects in Indonesia, focusing on sustainable practices and advanced techniques. The rapid growth of infrastructure has heightened competition in the construction sector, making efficiency essential. Tower cranes are key to accelerating project timelines and reducing costs, but their productivity can differ between theoretical specifications and actual field conditions. Using a quantitative descriptive metho...
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Relevansi Pelayanan Parkir di Tepi Jalan Umum untuk Pendapatan Retribusi di Kota Semarang
Jurnal Suara Pengabdian 45
Vol 4
, No 1
(2025)
Kajian materi parkir ini bertujuan untuk menganalisis relevansi pelayanan parkir di tepi jalan umum terhadap pendapatan retribusi di Kota Semarang. Hasil Kajian menunjukkan bahwa pelayanan parkir di tepi jalan umum memiliki kontribusi yang signifikan terhadap pendapatan retribusi di Kota Semarang. Faktor-faktor yang mempengaruhi pendapatan retribusi parkir di tepi jalan umum antara lain adalah jumlah kendaraan yang parkir, tarif parkir, dan kualitas pelayanan parkir. Penelitian ini juga menemuka...
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Gamified Flipped Classroom: Solusi Untuk Mendukung Stundent’s Emotional Engagement
JURNAL PENDIDIKAN
Vol 34
, No 1
(2025)
Pendidikan saat ini harus mampu membangun kemauan dan mengembangkan kreativitas peserta didik dalam proses pembelajaran. Salah satu upaya untuk mencapainya adalah meningkatkan keterlibatan siswa ketika pembelajaran berlangsung. Namun, selama masa transisi dari pembelajaran jarak jauh ke pembelajaran tatap muka keterlibatan siswa cenderung menurun khususnya di Kabupaten Purwakarta. Maka dari itu, diperlukan upaya guru untuk memfasilitasi siswa agar terlibat khususnya secara emosional. Gamified fl...
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