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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Image, Product Quality and Price on Purchasing Decisions at Starbucks Coffee Multatuli Medan
Elfa Yolanda
; Endang Sulistya Rini
; Yeni Absah
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided...
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The Influence of Self Efficacy and Emotional Intelligence on Employee Performance through Job Satisfaction at PT. Telkom Indonesia Regional 1 Sumatera
Muhammad Haris
; Paham Ginting
; Yeni Absah
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
This research aims to see the extent to which Self efficacy and emotional intelligence affect employee performance with job satisfaction as an intervening variable at PT. Telkom Indonesia Regional 1 Sumatra. The sample selection technique used random sampling and a sample of 42 respondents was obtained. Data analysis techniques use multiple regression analysis and path analysis. From the results of the hypothesis test it can be concluded that Self Efficacy has a positive and significant effect o...
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