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Menampilkan 1–2 dari 2 artikel
The Influence of Brand Image, Product Quality and Price on Purchasing Decisions at Starbucks Coffee Multatuli Medan
Elfa Yolanda
; Endang Sulistya Rini
; Yeni Absah
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided...
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The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City
Indawati Lestari
; Isfenti Sadalia
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust an...
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