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ANALISIS PENGARUH KUALITAS MANAJEMEN PENANGANAN KELUHAN PELANGGAN DAN E-SERVICE QUALITY TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING: Studi pada Pengguna E-commerce C2C Bukalapak
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 9
, No 2
(2018)
This paper develops a research model to examine the relationshipamong e-service quality, quality customer problem management, customersatisfaction and customer loyalty. Data from a survey of Bukalapakcustomers were used to test the research model. Confirmatory factoranalysis was conducted to examine the reliability and validity of themeasurement model, and the structural equation modelling technique wasused to test the research model. The analytical results showed that thedimensions of e-service...
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DETERMINAN LOYALITAS MAHASISWA
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 6
, No 1
(2015)
This study examines the effect of determinant factors of student loyalty.Population in this study were students in STIE Totalwin Semarang.Based on purposive sampling method, 240 samples were obtained byobservation data. The results of this study indicate that studentssatisfaction, students trust, students commitment, and students perceptionabout learning has significant influence on student loyalty
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MENDORONG PERILAKU ETIS TENAGA PENJUALAN MELALUI GAYA KEPEMIMPINAN MANAJER PENJUALAN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 1
(2014)
A significant amount of research has focused on the ethicaldilemmas facing business-to-business salespeople and the conflictsthese salespeople face in making decisions on how best to representand sell their products. A number of studies have identified thecommon implications that result as a consequence of ethical orunethical behavior, but few studies have made an attempt tounderstand the factors that lead to ethical salesperson intentions.The present study empirically examines antecedents of et...
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