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Menampilkan 1–7 dari 7 artikel
ANALISI FAKTOR-FAKTOR YANG MEMPENGARUHI KESIAPAN ORGANISASI DALAM PENERAPAN E-COMMERCE
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 8
, No 2
(2019)
E-commerce has been giving a lot of benefits to small andmedium enterprises (SMEs), but there are only a few SMEs whichhave adopted it. Therefore, it is necessary to find out what are thefactors that support SMEs to adopt E-commerce. So far, researcheson E-commerce have been done on foreign-large-scale businesses,while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discussthe adoption of E-commerce on Indonesian SMEs and will includ...
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ANALISIS PENGARUH KUALITAS MANAJEMEN PENANGANAN KELUHAN PELANGGAN DAN E-SERVICE QUALITY TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING: Studi pada Pengguna E-commerce C2C Bukalapak
Prasetya, Adhitya Yoga
; Wardati, Emi
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 9
, No 2
(2018)
This paper develops a research model to examine the relationshipamong e-service quality, quality customer problem management, customersatisfaction and customer loyalty. Data from a survey of Bukalapakcustomers were used to test the research model. Confirmatory factoranalysis was conducted to examine the reliability and validity of themeasurement model, and the structural equation modelling technique wasused to test the research model. The analytical results showed that thedimensions of e-service...
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ANALISIS PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPERCAYAAN KONSUMEN E-COMMERCE
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 2
(2014)
Online trust is one of the main determinants of the success of e-retailers and much research has dealt with website features triggeringconsumer trust to them. Another stream of research focuses on thepsychological antecedents to online trust; i.e., what ‘‘happens’’ in theconsumer’s mind before or while a person decides to trust an e-retailer?So far, each effort has focused on only a few selected aspects of this trustformation process. Only few studies have attempted to identify majorpe...
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGABDOPSIAN E-COMMERCEDI KELURAHAN CEPOGO BOYOLALI
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 1
(2014)
E-commerce has been giving a lot of benefits to small and mediumenterprises (SMEs), but there are only a few SMEs which have adopted it.Therefore, it is necessary to find out what are the factors that support SMEsto adopt E-commerce. So far, researches on E-commerce have been done onforeign-large-scale businesses, while researches on SMEs especially about theadoption of E-commerce have been a few. That is why this research willdiscuss the adoption of E-commerce on Indonesian SMEs and will includ...
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ANTESEDEN DAN KONSEKUENE-LOYALTY
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 2
(2013)
This paper investigates the antecedents and consequences of customerloyalty in an online business-to-consumer (B2C) context. We identifyeight factors (the 8Cs— customization, contact interactivity, care,community, convenience, cultivation, choice, and character) thatpotentially impact e-loyalty. The paper also reveal that e-loyalty hasan impact on two customer-related outcomes: word-of- mouthpromotion and willingness to pay more.
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3 Sitasi
ANALISIS FAKTOR YANG MEMPENGARUHI KEINGINAN KONSUMEN BERBELANJA ONLINE MELALUI KEPERCAYAAN KONSUMEN
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 1
(2013)
Consumer’s perception of online shopping risk, convenience andusefulness distinctly affects consumer’s trust as well as consumer’sacceptance behavior of online shopping.Therefore, this paper puts forward a consumer’s trust antecedentsmodel based on TAM to explain online shoppers` behavior, in whichconsumer’s trust plays a core role. The result shows that consumer’s onlineshopping intention is decided by trust, perceived usefulness and perceivedrisk of online shopping, and consumer’...
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10 Sitasi
ANALISIS FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING PRODUK DALAM RANGKA MENINGKATKAN KINERJA PEMASARAN
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 2
(2012)
Penelitian ini menganalisis faktor yang berpengaruh pada keunggulanproduk dalam rangka meningkatkan kinerja pemasaran. Sebuah model telahdikembangkan dan tiga hipotesis telah dirumuskan untuk menjawab masalahpenelitian yaitu meningkatkan kinerja pemasaran melalui keunggulanbersaing produk. Responden dari penelitian ini adalah perusahaanbatikskala menengah di Pekalongan. Alat analisa data yang digunakanadalah SPSS. Hasil penelitian ini menunjukkan bahwa teknologi berpengaruhpositip dan signifikan...
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