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THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE
Development and Business Communications
Vol 2
, No 1
(2025)
Researchers aimed to investigate the role of persuasive communication in Tolak Angin television advertising in improving brand image. This study used a qualitative approach using AIDA Theory (Attention, Interest, Decision, Action) by interviewing three informants from different backgrounds, namely an entrepreneur, an academic lecturer, and a journalist and entrepreneur. The results showed that Tolak Angin television advertisements used the tagline "Smart People Drink Tolak Angin" with endorser f...
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Profile of Acetyl Cholinesterase Level In Farmers Using Pesticides In Jeneponto Regency
wana, Muawanah
; Fatmawati, Andi
; Qadri Rasyid, Nur
; Anita
; Pramudya, Dita
; wana, Muawanah
; Fatmawati, Andi
; Qadri Rasyid, Nur
; Anita
; Pramudya, Dita
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 6
, No 1
(2025)
Pesticides are chemicals used to control pest or overcome problems in plants due to pests or plant-disturbing organisms. One indicator to determine the impact of pesticide poisoning on humans is the examination of acetyl cholinesterase. If there is a decrease in the activity of this enzyme, it can cause nervous system disorders, namely symptomps of acute pesticide poisoning such as headaches, nausea, vomiting, skin irritation and even blindness. The purpose of this study was to determine the pro...
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1 Sitasi
Le Minerale di Pasar Kompetitif: Pengaruh Kualitas dan Harga terhadap Keputusan Pembelian
Azzahra, Alviyattu
; Bayu Prih Hananto, Anang
; Nur Rachmadina, Annisa
; Aura Puteri, Athaya
; Faiz Khailullah Ishaq, Mohammad
; Kurniawan, Rendi
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
Studi ini menyelidiki bagaimana kualitas produk dan harga memengaruhi keputusan mahasiswa untuk membeli air mineral Le Minerale. Penelitian didasarkan pada meningkatnya kesadaran dan kepedulian masyarakat terhadap kesehatan; mereka mencari solusi untuk memenuhi kebutuhan air minum harian mereka dengan mempertimbangkan harga dan kualitas produk. Studi ini menggunakan metode kuantitatif; survei dilakukan terhadap 103 siswa yang dipilih secara purposive. Hasil analisis regresi menunjukkan bahwa kua...
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Studi Kajian Strategi Promosi Penjualan Olahan Kelapa Menjadi Keripik
Permata, Suarika Diah
; Wanti Siregar, Lidia
; Wigrha, Biwi Cahya
; Andini, Della Surya
; Rangkuty, Dewi Mahrani
CiDEA Journal
Vol 4
, No 1
(2025)
The business product discussed by the author is coconut chips. Coconut chips are products made from white, crispy and sweet coconut flesh and have a distinctive coconut smell. In general, this product is made from coconuts aged 7-8 months, consumed as snacks or dried foods. The purpose of making coconut chips is to be an alternative for the community as a snack product that has high nutritional value. In addition, it can increase the utilization of young coconuts and can be an alternative busine...
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Meta-Analisis Pengaruh Model Pembelajaran Role Playing pada Proses Pembelajaran Berbicara Siswa Sekolah Dasar
Alvian Guntur Prasetya Aziz
; Riswanda Himawan
; Muhammad Afnani Alfian
; Yohanna Nirmalasari
; Triwati Rahayu
Edukasi dan Didatika
Vol 3
, No 1
(2025)
This study aims to determine the effect of role playing strategies on language learning, particularly on students' speaking skills. This study is a meta-analysis of the results obtained from 20 scientific journals. The data analysis technique in this study used a comparative method to determine the impact of the use of role-playing strategies on students' speaking skills. Furthermore, a paired sample t-test was used to see the average increase before and after classroom activities, as well as to...
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An Analysis of the Validity of BPN’s Decision in the Issuance of Land Certificates Based on the Procedural Law of State Administrative Court: A Case Study of a Land Dispute in Setia Mekar, Bekasi
Herlambang, Herlambang
; Hadi, Husni Abdul
; Gisnan, Fayyaz Aqsadia
; Mardian, Lutfi
; Fatahillah, Ikhwan Aulia
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
This paper investigates the legal analysis of the land certificate issued by the National Land Agency (BPN) of Bekasi in a land dispute case that occurred in Setia Mekar, Bekasi, and evaluates the legitimacy of such administrative decision through the lens of Indonesian State Administrative Law. The research adopts a normative legal approach, utilizing statutory analysis and case study methodology. Data collection is based on a comprehensive review of legal literature and official documents, wit...
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Go Digital dan GATI: Strategi Inovatif untuk Pemberdayaan UMKM dan Pencegahan Stunting di Desa Trosemi
Adhisa, Ryan Rizki
; Mahena, Helen Sapni
; Putri, Atikah Pradika
; Ali, Bashirul
; Farhatu Anisa Setiawan
; Putri, Febiola Anggita
; Nuraeni, Irna
; Fahri, Ivan Bahtiar Al
; Andini, Manna
; Rosjadi, Sahda Salsabila
; Setiawan, Arif
Buletin KKN Pendidikan
Vol 7
, No 1
(2025)
Kuliah Kerja Nyata Muhammadiyah Aisyiyah (KKNMAs) di Desa Trosemi bertujuan untuk mengatasi dua permasalahan utama, yaitu rendahnya adopsi digital oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) serta tingginya angka stunting pada anak-anak. Program ini terdiri dari dua kegiatan utama: Go Digital, yang berfokus pada pelatihan digitalisasi UMKM melalui pembuatan website, penggunaan e-commerce, dan manajemen bisnis berbasis digital, serta GATI (Gadon Hati sebagai Pemberian Makanan Tambahan), y...
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Bintang Untuk Setiap Rupiah: Budaya Menabung Seru di TK Aisyiyah 02 Pati
Buletin KKN Pendidikan
Vol 7
, No 1
(2025)
Literasi keuangan merupakan keterampilan penting yang perlu diperkenalkan sejak dini guna membentuk kebiasaan pengelolaan keuangan yang baik di masa depan. Berdasarkan observasi di TK Aisyiyah 02 Pati, ditemukan bahwa anak-anak belum memiliki pemahaman serta kebiasaan menabung yang terstruktur. Oleh karena itu, Program Kuliah Kerja Nyata Pendidikan (KKN-DIK) ini bertujuan untuk menanamkan kebiasaan menabung melalui metode edukasi yang interaktif dan menyenangkan. Mitra dalam kegiatan ini adalah...
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EFFECTIVENESS OF DEEP BREATHING RELAXATION TO REDUCE ANXIETY SYMPTOMS IN THE ELDERLY
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 1
(2025)
Old age is a time when the elderly experience aging with new social roles. As they age, the elderly tend to be more susceptible to various psychological problems and health disorders. Psychological disorders that are often experienced by the elderly are anxiety. Anxiety is an emotional state characterized by feelings of tension, worry, and physical symptoms such as increased heart rate and shortness of breath. One technique used to help overcome anxiety in the elderly is deep breathing relaxatio...
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Konseling Kelompok Teknik Assertiveness Training Untuk Mereduksi Perilaku People Pleaser Siswa
ADVICE:Jurnal Bimbingan dan Konseling
Vol 7
, No 1
(2025)
The purpose of this study was to determine the effectiveness of group counseling services with assertiveness training techniques in reducing people pleaser behavior in class XI D3 students of SMA Negeri Colomadu. People pleasers are individuals who tend to prioritize the needs of others above themselves, find it difficult to refuse requests, are afraid of being shunned, and often ignore personal happiness in order to gain acceptance and approval from others. The research method used was an exper...
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