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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of th...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Konsumen CS Kopi Tubruk Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect of service quality on customer loyalty CS Kopi Tubruk Surakarta. (2) the effect of customer satisfaction on consumer loyalty CS Kopi Tubruk Surakarta. (3) the effect of service quality on customer loyalty with customer satisfaction as a moderating variable. The study population was the whole kosumen CS Kopi Tubruk Surakarta with a sample of 115 respondents. Data collection techniques using questionnaires through the stages of testing the validity and rel...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH MOTIVASI, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN COLOMADU KABUPATEN KARANGANYAR
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This study aims to determine the effect of significant motivation, competence, and working environment on public employee performance in the district of Colomadu, Karanganyar. Population of this study were all public employee in the district of Colomadu, Karanganyar consist of 110 people, samples were collected by the census of the number of existing data collection techniques through questionnaires or questionnaire with validity and reliability. Analysis techniques using multiple linear regress...
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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ROKOK DJARUM SUPER DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 3
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of promotion, price and customer satisfaction towards purchasing decision Smoking Djarum Super on society in the village Central sub-district of Sragen. 2) to analyze the effect of moderation in consumer satisfaction influence promotion and price of purchase Smoking Djarum Super on society in the village Central sub-district of Sragen. Research methods using method survey. The population in this research community...
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ANALISIS PENGARUH KEPUASAN KERJA, GAJI DAN IKLIM ORGANISASI TERHADAP PERPINDAHAN KERJA KARYAWAN KONTRAK
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
The purpose of this research was to analyze the significance of the influence of job satisfaction, organizational climate on salaries and transfer of employees (employee turnover) on contract employees in the Bank BRI in Sragen. Population of the study was a contract employee at the BRI in Sragen who have worked more than 1 year, amounting to 57 people. The samples in this study were 57 contract employees at Bank BRI in Sragen by using total sampling as a sampling technique. Analytical methods u...
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PENGARUH RETAILING MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS PADA KONSUMEN LUWES GROUP SURAKARTA)
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 1
(2014)
Penelitian ini bertujuan untuk menganalisis pengaruh retailing mix terhadap keputusan konsumen untuk membeli produk di Luwes Group Surakarta. Masalah yang muncul adalah 1) Apakah merchandise (nilai produk), harga, lokasi, suasana, layanan dan bauran promosi secara parsial berpengaruh signifikan terhadap keputusan konsumen untuk membeli produk di Luwes Group Surakarta, 2) variabel mana diantara antara merchandise (nilai produk), harga, lokasi, suasana, layanan dan bauran promosi berpengaruh domin...
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PERAN STRATEGI OPERASI DALAM MENCAPAI KEUNGGULAN KOMPETITIF BAGI PERUSAHAAN
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
In order to achieve a competitive advantage, companies should always attention and adjust to the changing corporate environment. Changes in corporate environments including internal environment (egg, changes in size, structure) and external environment (egg: change desires and expectations of consumers, changes in technology, companies, competitors). Adjustments to the environment can have an impact on a change in operating strategy. Basically to achieve competitive advantage through the establi...
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ANALISIS PERBANDINGAN KINERJA KEUANGAN PT BANK MEGA SYARIAH DENGAN PT BANK SYARIAH MANDIRI PERIODE TAHUN 2008 – 2012
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
The purpose of this study was to: 1) analyze the financial performance of PT Bank Mega Syariah views of the CAR, NPL, LDR, ROA and ROA. 2) Analyze the financial performance of PT Bank Mega Syariah views of the CAR, NPL, LDR, ROA and ROA. 3) Analyze significant difference financial performance of PT Bank Mega Syariah with the financial performance of PT Bank Syariah Mandiri in terms of the CAR, NPL, LDR, ROA and ROA. 4) Analyze the performance of which one is better between PT Bank Mega Syariah a...
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