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ANALISIS PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN MEDIA COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Lembaga Pendidikan Bahasa Inggris Interactive English Language Center di Surakarta dan Sukoharjo)
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
This research is conducted in order to find out the significance of the influence of (1) brand awareness, (2) brand image and (3) media communication towards the purchasing decision of the consumers of English Education IELC in Surakarta and Sukoharjo. The samples were taken employing the purpossive random sampling and accidental sampling methods. The data were collected through questionnaires using validity and reliability tests. The analysis technique employed the double linear regression, t t...
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PENGARUH PENGETAHUAN PERPAJAKAN, KESADARAN WAJIB PAJAK, KUALITAS PELAYANAN PAJAK DAN SANKSI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DAERAH LAIN KABUPATEN PONOROGO
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
Associated with the function of the local tax, the local government of Ponorogo need to better exploit the resources of local taxes to increase tax compliance in Ponorogo in paying local taxes. Tax compliance in paying taxes can be determined by factors such tax knowledge to yourself taxpayer, the taxpayer awareness, the quality of tax service, as well as the penalties for taxpayers who commits an offense. This research aims to provide empirical evidence of the influence of tax knowledge, taxpay...
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PENGARUH BURNOUT DAN KONFLIK KERJA TERHADAP KINERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI PADA PERAWAT RSUD DR MOEWARDI SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
This study aims to determine the significant influence between: (1) burnout on performance, (2) work conflict on performance, (3) motivation on performance, (4) burnout on performance that is moderated by work motivation, and (5) work conflict on performance which is moderated by motivation in nurses at RSUD Dr. Moewardi Surakarta.The results showed that burnout, work conflict, and motivation significantly influence the performance of nurses Dr. Moewardi Surakarta. In addition, motivation also m...
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ANALISIS KARAKTERISTIK PEKERJAAN, STRES KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA ASN PADA DINAS PERTANIAN DAN PERIKANAN KABUPATEN PONOROGO
Jurnal Manajemen Sumber Daya Manusia
Vol 14
(2020)
The study was conducted at the Department of Agriculture and Fisheries of Ponorogo Regency, the types of data used were qualitative and quantitative. Data sources used are primary and secondary data. With the survey method with a population of 291 people. The sample method uses a purposive sampling method that is structural ASN and a total of 94 people is obtained. Data analysis technique used multiple regression analysis which was previously tested for validity and reliability of the questionna...
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PENGARUH HARGA, IKLAN, CITRA MERK, DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING DI WILAYAH SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
This study entitled aims to explain the effect of price, advertising, brand image, and after sales service on purchasing decisions. In sampling, this study uses a purposive sampling technique, Data collection techniques were carried out by distributing questionnaires, sending via WA and interviewing 97 people directly in Wuling car users in the Surakarta Region.Data processing and analysis methods use qualitative analysis which includes the interpretation of data obtained in research as well as...
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PENGARUH KOMPENSASI, KEPEMIMPINAN, DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI (Survei pada Pegawai Dinas Perhubungan Kabupaten Sragen)
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 2
(2020)
Job satisfaction is essentially an individual thing, each person will have a level of satisfaction that is not the same as the value system that applies to him. The more aspects of the job that suit the person's desires, the higher the satisfaction he feels. Vice versa, if the fewer aspects of the job in accordance with the wishes of people, the lower the level of satisfaction. This study aims to determine the effect of 1) compensation on job satisfaction, 2) leadership on satisfaction, 3) and o...
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ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
This research (1) Analyze the significance of the influence of brand trust on the satisfaction of Retno Skin Care Consumers in Surakarta. (2) Analyze the significance of the influence of brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (3) Analyze the significance of the brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (4) Analyze the significance of the influence of brand trust on the loyalty by mediating customer satisfaction in Retno Skin Care Consume...
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PENGARUH KOMUNIKASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI PEMEDIASI (Survei pada Konsumen Kecap Lombok Gandaria Merah di Luwes Kestalan Surakarta)
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
This study aims to understand the significant influence between: (1) Brand Communication to Brand Loyalty, (2) Brand Communication to Brand Trust, (3) Brand Trust to Brand Loyalty, (4) Brand Communication to Brand Loyalty which mediated by Brand Trust in Lombok Kecaria Gandaria Merah consumers at Luwes Kestalan Surakarta. Sample In this study is Lombok Gandaria Merah consumers at Luwes Kestalan Surakarta as many as 100 people taken randomly. Data collection techniques were carried out using a qu...
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ANALISIS PENGARUH CITRA MEREK, LABEL HALAL, DAN IKLAN TERHADAP LOYALITAS PELANGGAN PRODUK KOSMETIK HERBAL MORESKIN DI SRAGEN
Jurnal Manajemen Sumber Daya Manusia
Vol 13
, No 1
(2020)
The purchase of cosmetic product is a need that must be fulfilled for some women. The existance of cosmetics that have various types, colors, and advantagel in providing function for customers requires the cosmetics industry to further develop production tecnology and develop its marketing strategies to get position on the market. The study aims to determine the effect partially between ; brand image, a halal label and advertising on customer loyalty. The population is archipelago Natural PT con...
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PENGARUH KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP MOTIVASI KERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA INSPEKTORAT KABUPATEN PONOROGO
Jurnal Manajemen Sumber Daya Manusia
Vol 13
(2020)
It has purpose to analyze the significance of organizational commitment and leadership style on work motivation as a mediating variable in the district inspectorate of Ponorogo. The benefits of practical research can be a consideration in management decision making in the future examinations and academically can increase knowledge, especially about the development of human resources. The sample is amounted to 39 respondents from a population of 39 civil servants with the calculation of the numbe...
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