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PENGARUH INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
Samsung company is now a producer of Android phones in the world. To meet theneeds of its customers, the Company Samsung has always product updates by generatingnew products and constantly innovate products and improve product quality to betterdirection. The purpose of this study was to analyze the significance of the influence ofproduct innovation, product quality and brand image of Samsung brand mobile phonepurchasing decisions on the Faculty of Economics, University of Slamet RiyadiSurakarta....
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PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MODERASI (Survei pada Karyawan Bodypaint PT Nasmoco Abadi Motor Cabang Ringroad Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
This study aimed to analyze the effect of the working environment andcompensation to employee performance. The effect of the working environment andcompensation to employee performance and job satisfaction as a moderating variable.The population in this study were all employees at the BodyPaint PT Nasmoco AbadiMotor Branch Ringroad Karanganyar totaling 40 employees. Data collection techniqueused questionnaire that through stages of testing the validity and reliability. Data wereanalyzed using th...
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PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI KEPUASAN PADA KONSUMEN WARUNG MAKAN JODHO BEKONANG
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
The objectives of research were: To know the significance of the partially effect ofproduct quality, price, location and customer satisfaction on purchasing decisions atJodho Bekonang Mojolaban food stall. To know customer satisfaction in moderating theeffect of product quality, price and location on purchasing decisions at Jodho BekonangMojolaban food stall. Research method using a survey method, the types data used werequalitative data and quantitative data, the data sources employed were prim...
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PENGARUH KUALITAS PRODUK, PENETAPAN HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENJADI MAHASISWA DI UNISRI SURAKARTA TAHUN AKADEMIK 2016/2017
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
The purpose of this study to analyze the effect of product quality, pricing,promotion and location decision to become students. This study uses data qualitativeand quantitative. Data collection techniques by means of interviews, questionnaires,and observations. Data analysis technique used is multiple regression analysistechniques, the classic assumption test, t-test, the accuracy of the model and test thecoefficient of determination. The results of the analysis of determination coefficient ofR2...
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ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN CV CAHAYA PENA KARTASURA SUKOHARJO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 7
(2017)
Increasingly intense business competition resulted in the company faced with thechallenge to maintain viability. CV Cahaya Pena is a company engaged in thepublishing field, located on Jl. Indronoto No. 7, Mangkuyudan, Kartosuro. This studyaims to identify and analyze the effect of compensation and motivation on employeeperformance CV Cahaya Pena partially and simultaneously. This research usesdescriptive quantitative research, a study that serves to describe or provide an overviewof the object u...
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PENGARUH HARGA, LOYALITAS MEREK, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN KARTU SELULER TELKOMSEL
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The development of cellular operators in Indonesia over the last three years(2013-2015) has developed very well. Cellular operator in Indonesia is currentlydominated by three operators, namely Telkomsel, XL Axiata and Indosat. Given theincreasingly intense competition in the pace of today's business world as well as themarket conditions are more uncertain and may change at any time, on the other handconsumers remain free to make his choice will be a brand. Telkomsel as the marketleader telecommu...
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Nasabah PT Bank Tabungan Negara (Persero) Tbk Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
PT Bank Tabungan Negara (Persero) Tbk Branch Solo as banking institutions arealways working to improve customer satisfaction by providing optimum service andincrease customer confidence. The purpose of this study was to analyze the significanceof the impact of service quality on customer confidence in PT Bank Tabungan Negara(Persero) Tbk Branch Solo, analyze the significance of the impact of service quality andcustomer confidence in the customer satisfaction in PT Bank Tabungan Negara(Persero) T...
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PENGARUH KUALITAS MAKANAN, PELAYANAN, HARGA DAN SUASANA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to know the effect of quality of food, service, priceand store atmosphere on consumer purchasing decisions This study is a survey. The typeof data used quantitative and qualitative data. The data source used primary datasources and secondary data. The study population is consumer Vien's Selat Segar danSop Solo. The research sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire, observation and literature. Data were anal...
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PENGARUH CASH RATIO, RETURN ON ASSETS, GROWTH, DEBT TO EQUITY RATIO, FIRM SIZE, DAN KEPEMILIKAN INSTITUSIONAL TERHADAP DIVIDEND PAYOUT RATIO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
Investors investing aims to earn income (dividend yield) and the differencebetween the selling price of stock over its purchase price (capital gain). Investors asshareholders expect to get large dividends, or at least relatively stable from year to year.The problem in this study is whether there is a significant influence cash ratio, ROA,growth, debt to equity ratio, firm size and the institutional ownership of the dependentvariable is the dividend payout ratio at manufacturing companies in the...
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen Lumbung Batik Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
Lumbung Batik Surakarta is a clothing store that sells a wide range of fashion formen and women, both for children and adults with its main raw material is the motif.Surakarta Batik barn in an effort to boost consumer purchasing decisions trying tomaintain product quality, maintain brand image and foster consumer confidence. Thepurpose of this study was to analyze the significance of the influence of product qualityand brand image of the trust. Analyze the significance of the influence of produc...
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