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ANALYSIS OF THE FACTORS THAT INFLUENCE THE DECISION TO PURCHASE "MINYAK KITA" COOKING OIL: A MEDIATION STUDY OF PURCHASE INTENTION AMONG HOUSEWIVES IN PEKALONGAN
Stability: Journal of Management and Business
Vol 8
, No 1
(2025)
The demand for cooking oil in Indonesia continues to increase along with its role as a basic necessity. The government launched the “Minyak Kita” program as simple packaged cooking oil at affordable prices. This study aims to analyze the effect of price perception, product quality, brand image, and brand trust on purchasing decisions with purchase intention as a mediating variable. This research is quantitative in nature. The research population is housewives who use Minyak Kita in Pekalongan. T...
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Upaya Peningkatan Ekonomi Warga Pantai Tirang Melalui Paiwisata Pantai
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 1
, No 3
(2022)
The community service program to improve the tourism economy at Tirang Beach, Semarang aims to increase community income through developing tourism potential on the beach. This program will be implemented through tourism product development activities, improving the quality of tourism services, and skills training for the surrounding community. The method to be used in this program is data collection through a survey to find out the tourism potential in Tirang Beach, and the needs and expectatio...
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