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Menampilkan 1–4 dari 4 artikel
ANALYSIS OF THE ROLE OF CHARACTERISTIC INFLUENCERS ON PURCHASE INTENTION MEDIATED BY CONSUMER WELL-BEING
Setyadan Adyuta
; Panca Kurniati
; Herna Rizaldi
Stability: Journal of Management and Business
Vol 8
, No 2
(2026)
The rapid growth of social media users in Indonesia has made influencer marketing a dominant digital strategy, yet the psychological mechanisms through which influencer attributes affect consumer purchase decisions remain underexplored. This study investigates how influencer physical attractiveness, trustworthiness, and expertise influence purchase intention, with consumer well-being as a mediating variable. A quantitative approach was employed using purposive sampling of 161 Indonesian social m...
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CAUGHT IN THE SCROLL: WHEN FOMO, SOCIAL MEDIA ADDICTION, AND SOCIAL ANXIETY LEAD TO IMPULSIVE BUYING AND POST PURCHASE REGRET AMONG GEN Z
Dhiky Hardianto
; Panca Kurniati
; Muhammad Arifiyanto
Stability: Journal of Management and Business
Vol 8
, No 2
(2025)
This study examines digital anxiety in the era of technology and social media, which causes consumer confusion in purchasing decisions, especially among Generation Z (born 1997-2012) in Indonesia. This generation is susceptible to Fear of Missing Out (FOMO), social media addiction (consisting of weak behavioral control and dysfunctional behavior), and social anxiety, which can trigger impulsive buying and post-purchase regret. The main objective is to analyze the influence of FOMO, social media...
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THE ROLE OF PURCHASE INTENTION IN MEDIATING HALAL PRODUCT LITERACY, HALAL LABEL KNOWLEDGE, AND CONSUMER ATTITUDES TOWARDS GENNERASI Z PURCHASING DECISIONS AT STREET VENDORS IN PEKALONGAN.
Muftikhatul Aeni
; Panca Kurniati
; Nur Kholidah
Stability: Journal of Management and Business
Vol 8
, No 1
(2025)
This study examines the effect of halal product literacy, halal label knowledge, and consumer attitudes on Generation Z food purchasing decisions in Pekalongan City, with purchase intention as a mediating variable. Using a quantitative approach and probability sampling with simple random sampling method, 186 respondents were obtained. Data were collected through an online survey (Google Form) and analyzed with SEM. The results show that halal literacy, consumer attitudes, and purchase intention...
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ANALYSIS OF THE FACTORS THAT INFLUENCE THE DECISION TO PURCHASE "MINYAK KITA" COOKING OIL: A MEDIATION STUDY OF PURCHASE INTENTION AMONG HOUSEWIVES IN PEKALONGAN
Anggik Septianingrum
; Panca Kurniati
; Eliya Tuzaka
Stability: Journal of Management and Business
Vol 8
, No 1
(2025)
The demand for cooking oil in Indonesia continues to increase along with its role as a basic necessity. The government launched the “Minyak Kita” program as simple packaged cooking oil at affordable prices. This study aims to analyze the effect of price perception, product quality, brand image, and brand trust on purchasing decisions with purchase intention as a mediating variable. This research is quantitative in nature. The research population is housewives who use Minyak Kita in Pekalongan. T...
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