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Menampilkan 11–20 dari 23 artikel
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta)
Tastri, Yeni Yulfi
; Rahadhini, Marjam Desma
; Triastity, Rahayu
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study we...
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EMPIRICAL STUDY PADA FAKTOR–FAKTOR YANG MEMPENGARUHI RISIKO SISTEMATIS SAHAM (Studi Kasus Pada Perusahaan yang Bergerak Pada Sektor Keuangan di Bursa Efek Indonesia Tahun 2017-2018)
Triastity, Rahayu
; Susanti, Rina
Research Fair Unisri
Vol 4
, No 1
(2020)
Penelitian ini berjudul Empirical Study pada Faktor – Faktor yang Mempengaruhi Risiko Sistematis Saham (Studi Kasus Pada Perusahaan yang Bergerak pada Sektor Keuangan di Bursa Efek Indonesia Tahun 2017-2018).Adapun tujuan penelitian ini adalah: 1) Menganalisis signifikansi pengaruh leverage terhadap risiko sistematis saham perusahaan.2) Menganalisis signifikansi pengaruh firm size terhadap risiko sistematis saham perusahaan. 3) Menganalisis signifikansi pengaruh profitabilitas terhadap risiko...
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ANALISIS PENGARUH HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL (Survei pada Konsumen Toyota Calya di Nasmoco Ringroad Surakarta)
Ariyanto, Aprilia
; Triastity, Rahayu
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this research is to the analyze of the significance of the price, promotion, channel distribution and quality of the product of purchasing decisions. This research is a survey on customers by Calya in Nasmoco Ringroad Surakarta. The type of data used quantitative and qualitative data. The source data used is the primary and secondary data. The population of this research are customers who are doing the buying decisions of Toyota Calya in Nasmoco Ringroad Surakarta with sample 50 p...
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PENGARUH MOTIVASI, KEPUASAN, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI RRI SURAKARTA (Survei pada Pegawai RRI Surakarta)
Nugrahaningrum, Rosita Okta
; Triastity, Rahayu
; Sunarso, Sunarso
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
This study aims to analyze the influence of motivation, satisfaction and work discipline together have a significant effect on the performance of RRI Surakarta employees partially and simultaneously. The population of this study was all RRI Surakarta employees using a sample of 44 respondents. Data collection techniques using questionnaire instruments through testing validity and reliability. Regression requirements test uses classic assumption test and Multiple Linear Regression Test, t test, F...
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PENGARUH LOKASI, KUALITAS PELAYANAN, DAN FASILITAS HOTEL TERHADAP KEPUTUSAN MENGINAP PELANGGAN DI HOTEL (Survei pada The Margangsa Hotel Surakarta)
Suci, Gadis Prasetiya
; Triastity, Rahayu
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
The purpose of this research is to analyze the significance of the influence of the location, quality of service and hotel facilities partially or simultaneously against the decision of stay at The Margangsa Hotel. Technique of data analysis used the test of validity, reliability test, test the assumptions of classical linear regression, and multiple, t test, F test and coefficient of determination. The research results obtained conclusions that: there is a significant influence of the location...
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PENGABDIAN MASYARAKAT DENGAN TEMA PENGELOLAAN MANAJEMEN SUMBER DAYA MANUSIA (MSDM) PADA UKM SANGKAR BURUNG DI KELURAHAN BANYUANYAR KECAMATAN BANJARSARI KOTA SURAKARTA
Triastity, Rahayu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 2
, No 2
(2018)
Community Services Program aims in order so that SME have the ability to Community services program aims in order so that SMES have the entrepreneurial spirit so that there is continuity of effort, which could ultimately increase revenue. Target audience this community service activities is SME Birdcage in Village of Banyuanyar sub-district of Banjarsari town of Surakarta. Extension methods include lectures, discussions, question and answer. Activity plan extension done 2 times, the first meetin...
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PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model...
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PENGARUH KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI TERHADAP KINERJA DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 5
, No 2
(2013)
ABSTRACT This study aims to (1) analyze the significance of the influence of emotional intelligence on the performance of nurses, (2) analyzing the significance of the influence of organizational commitment on the performance of nurses, (3) analyzing the significance of the influence of work motivation on the performance of nurses, (4) analyze the performance of emotional intelligence nurse moderated motivation, (5) analyze the performance of the organization's commitment to nurses who work moti...
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CUSTOMER RELATIONSHIP MANAGEMENT: UPAYA PENCAPAIAN PROFITABILITAS JANGKA PANJANG
Triastity, Rahayu
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT The rapidly and constantly changing business environment has forced businesses to reconsider their strategies in maintaining their customer base. Customers nowadays have a wide array of product choices, and worst – they are becoming increasingly disloyal. Such facts pose serious threats for some companies. For those who want to keep their customer base, an integrated approach of maintaining and managing customer relationship must be taken. This article proposes an integrated framework...
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BISNIS DAN TANGUNG JAWAB SOSIAL
Triastity, Rahayu
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
ABSTRACT The dynamic changes of the environment which are caused by the internal and external causer have forced the businessmen not only to increase the profit and work systems but also to care for the social problems. The more power the businessmen have the more significant effect of quality of life the people have, whether as individual or as society. Even, it influences all lives in the world. This phenomenon brings the statement of Corporate Social Responsibility (CSR). CSR emphasizes that...
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