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Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto
Pratama, Bagus Hendra Stia
; Maghfiroh, Siti
; Sifa, Abdan
; Rohmah, Kuni Naela
; Ridwan, Muhammad
; Sofiah, Ulfatus
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This article discusses the role of the government and strategies for strengthening the people's economy in empowering Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto, particularly in the context of digitalization. MSMEs play a significant role in the local and national economy but face various challenges that affect their competitiveness. The Banyumas Regency government actively supports digital transformation through training and programs that enhance the digital skills of MSME actor...
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PENGARUH DEBT TO EQUITY RATIO, RETURN ON EQUITY DAN CURRENT RATIO TERHADAP NILAI PERUSAHAAN
A high firm’s value gives an idea that the company’s shares are also high. This will be attractive and well viewed by investors. PT Japfa Comfeed Indonesia. Tbk has a firm value that is still relatively high, but the company’s debt is increasing and the results of previous research are different from the results of data on the company. This research aims to examine the effect of Debt to Equity Ratio, Return on Equity, Current Ratio on Firm Value. The population in this study is industrial compan...
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DO MACROECONOMICS AND COMMODITIES PREDICT STOCK MARKET? : An Evidence From GARCH Model
The stock market is a leading indicator and barometer of a nation’s economics and is influenced by a wide of factors, including macroeconomic conditions and global commodity prices. One of the consequential effects of the stock market is foreign exchange. International commodity prices, such as tin, may have an impact on the stock market too. Foreign exchange and the stock market are two significant components of the financial system, and the price of commodities has been a concern for industria...
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Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA
Pasha, Alif
; Lestari, Destianti
; Napitu, Benward Yehezkiel
; Amanda, Dhea
; Khatami, Abang Azzidan
; Habib Agil Munawar
; Anjas Pratama
; Tiara Fitari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results sho...
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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desi...
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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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Perancangan Kendali Integral State Feedback (KISF) Pada Sistem Pengaturan Kecepatan Motor DC
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
This research aims to design and simulate a DC motor speed control system using integral state feedback (KISF) control. This control is designed to maintain DC motor speed stability with high accuracy despite disturbances or load changes. The research stages include mathematical modeling of the DC motor, PID control design, integral state feedback control design, simulation implementation and simulation results analysis. The show that althought integral state feedback control has a rise time 273...
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Eksplorasi Warisan Budaya Melayu: Seni, Kuliner, dan Festival yang Menyatu di Masyarakat
Elmustian Elmustian
; Viona Julya Marsha
; Elisia Elisia
; Nasya Aprilia Fitri
; Naila Amri
; Helicya Fitriani
; Surya Darma
; Winda Triski
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The cultural heritage of the Malay community encompasses various significant aspects that reflect its richness, values, and identity, from social systems to festivals celebrating tradition. The Malay community is known for its egalitarian approach, evident in their language, social interactions, and open markets where nobles and commoners could mingle freely. Traditional arts and crafts, performing arts, and cuisine showcase the unique and rich cultural heritage passed down through generations....
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Meningkatkan Kontrol Kecemasan Mahasiswa Keperawatan Tingkat Akhir Melalui Transformasional Leadership: Literature Review
ASJN (Aisyiyah Surakarta Journal of Nursing)
Vol 5
, No 2
(2024)
Latar Belakang: Mahasiswa keperawatan tingkat akhir memasuki fase banyak tekanan dan tuntutan untuk menyelesaikan studi. Tekanan dan tuntutan menjadi stresor yang berpengaruh dan menyebabkan kecemasan. Stresor yang dihadapi seperti proses pengerjaan tugas akhir yang dapat meningkatkan tingkat stres dan kecemasan. Mahasiswa memerlukan metode dalam mengatasi masalah stresor yang terjadi seperti pengaplikasian Transformasional Leadership (TL) dengan metode motivasi dan dorongan untuk menajemen masa...
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