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THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG
Fahlefi, Diva Riza
; Harminingtyas, Rudika
; Susetyarsi, Th
; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 2
(2023)
The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction....
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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (...
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ANALISIS PENGARUH STRATEGI PENGEMBANGAN PRODUK KECAP BANGO RASA MANIS PEDAS GURIH TERHADAP LOYALITAS KONSUMEN PADA KECAP BANGO PRODUKSI PT. UNILEVER INDONESIA DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 2
(2013)
This study aims at finding (1) the extent of partial influence of developmental stategy of Bango soy sauce product with sweet, spicy, savory flavors in the form of product quality, flavor, and packing towards consumer loyalty at PT. Unilever Indonesia Semarang City, and (2) the extent of simultaneous influence of developmental stategy of Bango soy sauce product with sweet, spicy, savory flavors in the form of product quality, flavor, and packing towards consumer loyalty at PT. Unilever Indonesia...
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