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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relati...
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PENGARUH TEKANAN KETAATAN KOMPLEKSITAS TUGAS DAN PENGALAMAN TERHADAP KINERJA AUDITOR DALAM PEMBUATAN AUDIT JUDGMENT
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
Auditors are often faced with a decision that the result is not enough by a code of ethics and by generally acceptable accounting standards. A key consideration in the decision is ethical, although often involving multiple conflicts of interest. Judgment professional accountants can be corrupted by conflicts of interest. There are two conflicting interests, the real conflict and latent conflict. The purpose of this study was to analyze the significance of the effect of obedience pressure, task c...
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ANALISIS FAKTOR-FAKTOR PEMBERDAYAAN MASYARAKAT DALAM PEMBENTUKAN USAHA KREATIF SAMPAH OLEH ANGGOTA PROGRAM KESEJAHTERAAN KELUARGA ( PKK ) DI KECAMATAN BANJARSARI SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 27
, No 1
(2014)
Tujuan penelitian: memperoleh bukti empiris signifikansi pengaruh Pemberdayaan Masyarakat variabel Program Ekonomi, program Sosial dan Program Lingkungan terhadap pembentukan usaha kreatif koperasi sampah oleh anggota PKK di Kal. Gilingan Kec. Banjarsari SurakartaSample penelitian anggota PKK Kal.Gilingan Kec. Banjarsari Surakarta sebanyak 100 responden. Teknik pengambilan sampel, Simple Random Sampling. Teknik analisis pengujian instrumen uji asumsi klasik, analisis regresi linier berganda, uji...
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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These re...
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RANCANG BANGUN SISTEM INFORMASI PENJUALAN AKSESORIS HANPHONE BERBASIS WEB PADA DAZZLE CELLULAR SEMARANG
Dinamika Informatika
Vol 5
, No 1
(2013)
Dengan semakin tingginya faktor persaingan dalam penjualan berbagai macam aksesoris handphone, maka dibutuhkan penawaran penjualan secara online dan barang yang dibeli dapat dikirim sehingga pembei tidak perlu datang langsung ke toko setiap akan melakukan pembelian, maka dibutuhkan sebuah sistem penjualan yang bisa menunjang tujuan tersebut. Dalam melakukan analisis penulis menggunakan Object Oriented Design (OOD).Program ini dirancang untuk memudahkan pelanggan dalam menentukan pilihan dalam se...
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ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data s...
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EFEK DARI COUNTRY OF ORIGIN DAN PENGETAHUAN PRODUK PADA EVALUASI PRODUK DAN NIAT PEMBELIAN PRODUK SEPEDA MOTOR
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
ABSTRACT This research is about effect from country of origin (COO) and knowledge of product at product evaluation and purchase intention purchasing of motorbike. Population is in society of Jebres, sample is 100 respondent. Technique sampling with non-probability that is convenience sampling. This research problem: (1) COO have influence to product evaluation and purchase intention, (2) knowledge have influence to product evaluation and purchase intention, (3) product evaluation have influence...
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PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of na...
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