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Menampilkan 1–8 dari 8 artikel
SALES PERFORMANCE IMPROVEMENT MODEL BASED ON INTRINSIC RELIGION, HALAL PRODUCT KNOWLEDGE, AND SERVICE VALUE CAPABILITY
Rahmana, Irfan
; Sudarti, Ken
; Sofyan, Muhammad Athharuddin
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 18
, No 1
(2023)
This study aims to identify the effect of intrinsic religiosity, halal product knowledge, and service value capability on the sales performance value of sharia insurance products. The population of this study was all sharia insurance agents from Prudential insurance in Semarang city. The population in this study was unknown exactly, so the number of samples was calculated using Slovin formula and 150 people were obtained as the sample through the snowball sampling method. Multiple linear regress...
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PERAN KEPERCAYAAN DAN SIKAP TERHADAP MOBILE SHOPPING UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG
Sudarti, Ken
; Sari, Annissa Aprilia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 2
(2020)
The world has now entered the era of the Industrial Revolution 4.0, where in this era the world was colored by artificial intelligence (artificial intelligence), genetic engineering, nanotechnology, innovation, and changes that occurred rapidly had an impact on the economy, industry, government, and politics. Industry 4.0 is more likely to lead to business activities using digital platforms such as mobile shopping, e-commerce, marketplaces, and so on. The characteristic of online shopping is tha...
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THE ROLE of ORGANIZATIONAL AMBIDEXTERITY TO INCREASE INNOVATION SPEED AND MARKETING PERFORMANCE of SMEs
Sudarti, Ken
; Nurhidayati, Nurhidayati
; Adhiatma, Ardian
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 14
, No 2
(2019)
This study aims to investigate and test the role of organizational ambition in improving innovation speed and marketing performance in MSMEs in the creative industries, especially handicraft in Semarang, Central Java. A sample of 173 SMEs were taken using convenience sampling techniques. Using regression analysis techniques, the study concluded that innovation speed is more influenced by exploitation than exploration. Organizational ambidexterity is not able to increase innovation speed and mark...
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PENINGKATAN SERVICE PERFORMANCE MELALUI TA’AWUN, RELIGIOSITY DAN MOOD
Wasitowati, Wasitowati
; Sudarti, Ken
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 14
, No 1
(2019)
This study aims to investigate and test the role of ta'awun behavior in mediating between religiosity and mood. The questionnaire was distributed to 155 employees working in Islamic colleges. By using the PLS test, it was found that religiosity and mood influenced the behavior of ta'awun and ta’awun's behavior was able to improve service performance. With adequate literature studies, this study is able to enrich the repertoire of studies of variables related to human resource management that are...
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PENINGKATAN BRAND LOYALTY MELALUI BRAND IMAGE, BRAND LOVE, DAN CUSTOMER SATISFACTION
Sari, Putri Yana
; Sudarti, Ken
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 11
, No 1
(2016)
The development of business technology that continues to grow in recent years more and more tight, because this business is the demands of the public about the importance of communication. Communication is a human need is very important and needed in the life of society to find and get information from or to other people. The need to get information on the rise as the development of the times. One of commmunication is needed to communicate wherever they are is handphone.The purpose of this study...
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PENINGKATAN BRAND LOYALTY MELALUI BRAND IMAGE, BRAND LOVE, DAN CUSTOMER SATISFACTION
Sari, Putri Yana
; Sudarti, Ken
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 11
, No 1
(2016)
The development of business technology that continues to grow in recent years more and more tight, because this business is the demands of the public about the importance of communication. Communication is a human need is very important and needed in the life of society to find and get information from or to other people. The need to get information on the rise as the development of the times. One of commmunication is needed to communicate wherever they are is handphone.The purpose of this study...
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MENCIPTAKAN KEPUASAN DAN LOYALITAS PELANGGAN MELALUI CITRA DAN SERVICE RECOVERY
Sudarti, Ken
; Atika, Iva
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 2
(2013)
Customer loyalty is considered by many service providers as an important source of competitive advantage. Enhanced cuatomer loyalty in service firms will lead to greater profitability. The objective of this research is to examine the effect of image of traditional food and service recovery on the effect on customer satisfaction and customer loyalty. Research involved 100 customers. By measuring criterion validity and reliability of image and service recovery, it found that both of them have a go...
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PERAN EMOSI DALAM MEMEDIASI PERSEPSI KEADILAN TERHADAP KEPUASAN PASCA PEMULIHAN
Sudarti, Ken
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 8
, No 1
(2013)
A company will not be separated from the failure when the company deliver services. Companies that have high quality standards will not be easy though to avoid failure. This failure will result in dissatisfaction and complaint behavior, so companies have to implement service recovery. Consumers who submit complaints and feel recovery services will assess whether they are being treated fairly or not. Justice can be viewed from three dimensions, namely distributive justice, procedural justice and...
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