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Implementasi Pemasaran Digital dan Online Branding sebagai Strategi Pengembangan UMKM
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for developing MSMEs to increase competitiveness and business sustainability in the digital economy era. This study focuses on the use of social media, marketplaces, and various other digital...
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Analisis Rencana Kebijakan Pelibatan Ekspatriat pada Jajaran Direksi di PT. Garuda Indonesia
Raihani Khairunissa Barni
; Syarach Agusti Ekasuci
; Ayu Maulani
; Sabillah Azhari
; Tati
; Abdullah Qiqi Asmara
Public Service And Governance Journal
Vol 7
, No 1
(2026)
The policy of involving expatriates in the board of directors of State-Owned Enterprises (SOEs) has become a debated issue, particularly regarding its implications for corporate governance and national workforce interests. The main problem discussed in this article is how the policy of expatriate involvement in the board of directors of PT Garuda Indonesia is viewed from the perspective of Good Corporate Governance (GCG). This study aims to analyze the suitability of the policy with GCG principl...
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Implementasi Kebijakan Publik Berbasis Gender Melalui Program Sekolah Ramah Anak
Public Service And Governance Journal
Vol 7
, No 1
(2026)
This study aims to analyze the implementation of gender-based public policy through the Child-Friendly School Program at SDN 01 Bendosari, Plantungan District, Kendal Regency. This research employed a descriptive qualitative approach using in-depth interviews, observation, and documentation as data collection techniques. Data analysis was conducted using the public policy implementation model proposed by George C. Edwards III, which emphasizes four key variables: communication, resources, implem...
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Development of an IoT-Based Smart Water System Roadmap in Singkawang City through a Comparative Study of Surabaya and Balikpapan
Vol 5
, No 1
(2026)
The City of Singkawang faces significant challenges in drinking water management, characterized by limited production capacity, high non-revenue water (NRW), and the absence of digital infrastructure such as AMR, LoRaWAN, and DMA, necessitating a structured development framework to support the transition toward a smart water system. This study formulates an IoT-based smart water roadmap aligned with the regional development plan (RPJMD) and the operational capacity of the local water utility thr...
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Development of an IoT-Based Smart Water System Roadmap in Singkawang City through a Comparative Study of Surabaya and Balikpapan
Ernesto, Brian
; Prasetya, Jonathan Ansell
; Subrata, Kenneth Marchelino
; Siregar , Master Edison
; Ernesto, Brian
; Prasetya, Jonathan Ansell
; Subrata, Kenneth Marchelino
; Siregar , Master Edison
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 5
, No 1
(2026)
The City of Singkawang faces significant challenges in drinking water management, characterized by limited production capacity, high non-revenue water (NRW), and the absence of digital infrastructure such as AMR, LoRaWAN, and DMA, necessitating a structured development framework to support the transition toward a smart water system. This study formulates an IoT-based smart water roadmap aligned with the regional development plan (RPJMD) and the operational capacity of the local water utility thr...
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Hybrid Apriori–MST Framework for Revealing the Structural Backbone of Consumer Purchase Patterns
Jurnal Elektronika dan Komputer
Vol 18
, No 2
(2026)
Traditional association rule analysis is effective at uncovering co-purchase patterns but fails to provide a global structural view of the market, which often results in fragmented and isolated insights. This study proposes a hybrid framework that integrates the Apriori algorithm with a Minimum Spanning Tree (MST) in order to validate and contextualize association rules within a single structural backbone. Transaction data from a retail store are transformed into a weighted, undirected product g...
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Implementation of Case-Based Learning to Improve Critical Thinking Skills in Static Fluids among High School Students
Lontar Physics Today
Vol 5
, No 1
(2026)
This study aimed to examine the effectiveness of implementing the Case-Based Learning (CBL) model in enhancing students' critical thinking skills in static fluid learning, as well as to analyse differences in critical thinking outcomes between classes using CBL and those employing conventional teaching methods. The research adopted a quasi-experimental design with a pretest–posttest control group. Samples were selected based on simple random sampling. After the data was analysed, the average sco...
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Renovasi Perpustakaan Nagari: Mewujudkan Pusat Baca dan Informasi Masyarakat Kenagarian Sumpur Kudus
Samuel Martin
; Seprian Saputra
; Feni Farmilia
; Mhd Zhaky Ananda
; Refy Faustina Khairani
; Rizka Nailatul Hasanah
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 4
(2026)
The Community Service Program (KKN) conducted by students of Padang State University (UNP) focuses on community service to address social issues and improve the quality of life for a more developed nation. One of the programs implemented is digital literacy and the renovation of the village library located at the Sumpur Kudus Village Head's office, Sumpur Kudus District, Sinjunjung Regency, West Sumatra Province. Given the widespread use of technology today, accessing information related to the...
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Pengaruh Harga, Konten Video Pendek di Tiktok, dan Konten Video Pendek di Instagram terhadap Keputusan Pembelian Konsumen dalam Transaksi Top up Diamond Mobile Legends: Bang Bang melalui Website Papipum.Com
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
This study aims to analyze the influence of price, short-form video content on TikTok, and short-form video content on Instagram on consumers’ purchasing decisions in Mobile Legends: Bang Bang diamond top-up transactions through the Papipum.com website. The independent variables in this study consist of price (X1), short-form video content on TikTok (X2), and short-form video content on Instagram (X3), while the dependent variable is the purchasing decision (Y). The research employs a quantitati...
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Pelatihan Keamanan Informasi bagi UMKM Desa Dukuh Damu untuk Mencegah Ancaman Siber
Jurnal Abdimas Bhakti Indonesia
Vol 6
, No 2
(2026)
Perkembangan transformasi digital mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan teknologi informasi dalam aktivitas bisnis. Namun, peningkatan penggunaan teknologi digital juga diikuti oleh meningkatnya risiko ancaman siber, terutama pada UMKM yang memiliki keterbatasan pengetahuan dan praktik keamanan informasi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesadaran keamanan informasi pelaku UMKM di Desa Dukuh Damu melalui pr...
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