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Menampilkan 1661–1670 dari 4917 artikel
Pemahaman Kritis Terhadap Naratif Iklan Rokok Djarum 76: Sebuah Eksplorasi Analisis Wacana Kritis
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 2
(2024)
The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analy...
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Pengaruh E-Wom, Trust, Value Co-Creation, dan Brand Image Terhadap Purchase Intention
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
Purchase intention is an effective indicator to find out how interested consumers are in a product and can influence market potential. This research aims to test and analyze the influence of E-WOM, Trust, Value Co-creation, and Brand Image on Purchase Intention for Converse shoe products. The research approach used in this research is quantitative research. The population in this research is all people who have purchased Converse shoe products. This research uses a non-probability sampling techn...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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REPRESENTATION OF THE MEANING OF SUMBA CULTURE IN THE FILM MARLINA THE MURDERER IN FOUR ACT: SEMIOTIC ANALYSIS OF ROLAND BARTHES
Development and Business Communications
Vol 1
, No 1
(2024)
Films can revive values ​​that have fallen down, and even educate people about the existence of traditions that are currently being neglected or even not realized. As a reflection of the nation's culture, through films that still raise issues of cultural customs, until a belief is shown in the Representation of Sumba Cultural Meanings in the Film Marlina the Murderer in Four Acts. The method used is a qualitative descriptive approach with the theory of Roland Barthes. The results of this stu...
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THE SOCIALIZATION OF TELEVISION DIGITALIZATION POLICY : CASE STUDY IN BANARAN SUB DISTRICT, GROGOL DISTRICT, SUKOHARJO REGENCY
Development and Business Communications
Vol 1
, No 1
(2024)
The policy of the digitalization of television as a big agenda in national development must receive vigorous attention from all parties so that it can be immediately realized. In this case, the citizens of Indonesia need to get socialization to make them understand the intricacies of television digitalization. Since 2021, the government has carried out socialization through various media. However, many people had not switched to digital television even when Analog Switch Off (ASO) was already im...
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COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN
Development and Business Communications
Vol 1
, No 1
(2024)
In communicating, everyone has a dif erent communication style. In Klaten, CentralJava, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster'scommunication style can be used to attract listeners at RSPD Klaten. By using acommunication style, an announcer can influence the message conveyed to thecommunicant or listener so that smooth communication and interaction can beestablished. The purpose of this study is to identify and analyze the communicationstyle of talk show broadcasters...
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LEADER COMMUNICATION STYLE AT THE OPERATIONS MANAGER PT. TIGA SEKAWAN LOGISTIK
Development and Business Communications
Vol 1
, No 1
(2024)
In a company, communication is something that cannot be separated, because with communication someone can convey and also receive information. Apart from that, to solve various problems in a company, an appropriate communication style is needed so that the company continues to run according to plans to achieve certain goals. The purpose of this research is to find out and describe leader communication style at the operations manager PT. Tiga Sekawan Logistik. The type and research method used is...
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TRANSFORMASI PRASANGKA DENGAN LAW OF ATTRACTION: MEMBANGUN PIKIRAN POSITIF DI LINGKUNGAN KERJA
Widyaningrum, Bajeng Nurul
; Rani, Destri Maya
; Rizqulloh, Lutfiyah
; Nadiah, Salma
; Prabowo, Hendro
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 1
, No 1
(2024)
Transformasi prasangka negatif di lingkungan kerja merupakan tantangan yang signifikan bagi banyak organisasi. Prasangka yang tidak berdasar dan stereotip negatif dapat menghambat produktivitas serta merusak harmoni antar karyawan. Law of Attraction merupakan konsep untuk menarik pengalaman dan kejadian serupa dalam hidup kita dengan menawarkan pendekatan yang inovatif. Law of Attraction dapat membantu mengubah prasangka negatif menjadi prasangka positif. Kegiatan bertujuan untuk memperkenalkan...
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Implementasi Konsep High Quality Blood Donors untuk Mendapatkan Produk Darah Berkualitas
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 1
, No 1
(2024)
Kualitas pendonor akan menghasilkan produk darah yang berbeda. Proses menghasilkan produk darah yang aman dan berkualitas dimulai dari proses rekrutmen donor, seleksi donor, pengambilan darah, pemeriksaan laboratorium darah, pengolahan komponen darah, penyimpanan darah hingga distribusi darah dan proses transfusi darah untuk pasien. Tujuan kegiatan pengabidan masyarakat berupa sosialisasi berbasis masyarakat mengenai konsep donor yang berkualitas (1) untuk memberikan pemahaman awal bagi masyarak...
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Jenis dan Unsur Penentu Makna Dalam Kajian Semantik (Ad-Dilalah)
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 2
(2024)
The study of the meaning of words in a particular language according to the semantic classification system is a branch of linguistics whose task is solely to examine the meaning of words, their origins, even how they developed, and the reasons for changes in meaning in the history of language. Many other fields of science are related to semantics, therefore meaning plays a role depending on the use of language as a tool for conveying mental experiences, thoughts and intentions in society. The fi...
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