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Optimalisasi Pemasaran Properti Lintas Budaya Melalui Integrated Marketing Communication (IMC) Dan Pelatihan Kompetensi Tim Sales Central Group
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to optimize cross-cultural property marketing through the implementation of Integrated Marketing Communication (IMC) and competency training for the sales team at Central Group, one of the leading property developers in Batam. The main challenges faced by the company are the lack of cross-cultural communication skills in the sales team and a marketing strategy that is not yet fully integrated. Therefore, this program is designed to increase marketing effectiveness while streng...
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Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA
Pasha, Alif
; Lestari, Destianti
; Napitu, Benward Yehezkiel
; Amanda, Dhea
; Khatami, Abang Azzidan
; Habib Agil Munawar
; Anjas Pratama
; Tiara Fitari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results sho...
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Kosmetik Herbal Bahan Alami yang Berfungsi Sebagai Pelembab Kulit Berdasarkan Kajian Pustaka
Eny Widhia Agustin
; Mia Hafizah Tumangger
; Azkia Sandra Nugroho
; Friska Kirana Andieta Rinjani
; Miftakhul Jannah Aulia’ Alvina Setyowati
; Damarisa Febrina Yosheaningtyas
; Desty Faticha Rachma
; Kharisma Aprodita Az Zahra Putri Hiadayat
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
Herbal cosmetic products are increasingly being used by women nowadays because they are made from natural ingredients which have many benefits. For example, moisturizing the skin, the aim of this research is to discuss what natural ingredients can be used as ingredients in skin moisturizers. The method used in the research uses literature studies from national and international journals. The results obtained from research using this literature study show that the ingredients are natural. which c...
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Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desi...
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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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Potensi Shopeepay Sebagai Teknologi Pembayaran Untuk Mendukung Inklusi Keuangan: Pendekatan Model UTAUT (Unified Theory of Acceptance and Use of Technology)
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
Technological advancements have had a significant impact on facilitating financial transactions, one of which is through the use of digital payment systems. ShopeePay, as one of the e-wallets that has rapidly grown in Indonesia, offers convenience in making cashless transactions. Although ShopeePay is becoming increasingly popular, several factors still influence the behavior of its use, particularly among Generation Z. This study aims to analyze the factors that affect ShopeePay usage behavior...
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Penerapan Model Unified Theory of Acceptance and Use Of Technology Untuk Mengetahui Faktor yang Mempengaruhi Perilaku Penggunaan QRIS
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
The advancement of payment technology has shifted the role of cash to non-cash systems. Generation Z plays a significant role in the adoption of this technology. One of the innovations introduced by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), launched on August 17, 2019, to support digital payments through server-based e-money applications, e-wallets, or mobile banking. This study aims to analyze the factors influencing QRIS usage behavior among Generation Z based on th...
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Analisis Kesalahan Penggunaan Huruf Kapital pada Tiga Surat dari Pemenang Lomba Menulis Surat untuk Mendikbud
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2024)
Bahasa Indonesia as an official communication tool had grammatical guidelines such as Ejaan Bahasa Indonesia yang Disempurnakan (EYD) V, which was used to regulate the use of letters, punctuation, and word writing. One important aspect of this grammar was the correct use of capital letters. Unfortunately, there were still many errors in applying this rule, both in scientific and non-scientific writing. This study aimed to analyze the capitalization errors in the three winning letters of the Writ...
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Eksplorasi Warisan Budaya Melayu: Seni, Kuliner, dan Festival yang Menyatu di Masyarakat
Elmustian Elmustian
; Viona Julya Marsha
; Elisia Elisia
; Nasya Aprilia Fitri
; Naila Amri
; Helicya Fitriani
; Surya Darma
; Winda Triski
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
The cultural heritage of the Malay community encompasses various significant aspects that reflect its richness, values, and identity, from social systems to festivals celebrating tradition. The Malay community is known for its egalitarian approach, evident in their language, social interactions, and open markets where nobles and commoners could mingle freely. Traditional arts and crafts, performing arts, and cuisine showcase the unique and rich cultural heritage passed down through generations....
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Implementasi Nilai Ketuhanan dalam Upaya Menumbuhkan Karakter Toleransi Siswa di SD Negeri 3 Jekulo
CIVICS EDUCATION AND SOCIAL SCIENCES JOURNAL
Vol 6
, No 2
(2024)
Penelitian ini mengkaji implementasi nilai ketuhanan dalam upaya menumbuhkan karakter toleransi siswa di SDN 3 Jekulo. Menggunakan pendekatan kualitatif fenomenologi, penelitian ini bertujuan untuk menjelaskan dan memahami fenomena tersebut secara mendalam. Data dikumpulkan melalui wawancara semiterstruktur, observasi tidak berstruktur, dan dokumentasi, dengan sumber data utama meliputi kepala sekolah, lima guru kelas, dan siswa kelas 4-6. Hasil penelitian menunjukkan bahwa SDN 3 Jekulo menerapk...
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