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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 3
(2020)
The purpose of this study was to analyze the significance effect of experiential marketing on customer satisfaction, analyze the significance effect of experiential marketing and satisfaction on customer loyalty and analyze the significance effect of experiential marketing on customer loyalty with customer satisfaction as an
intervening variable. This research is a survey of customers at PT. Nasmoco Slamet Riyadi Solo with a sample of 100 people with purposive sampling technique. The technique o...
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PENGARUH SIKAP, NORMA SUBJEKTIF DAN MOTIVASI TERHADAP MINAT BELI PRODUK ONLINE (Survei pada Masyarakat di Karanganyar)
Kusuma, Alviana Linda
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 3
(2020)
This study aims to analyze the significance of the influence of attitudes, subjective norms and motivation on online buying interest in Karanganyar. This type of research used in this research is quantitative research. The type of data used is qualitative data and quantitative data, data sources used are primary data and secondary data. The population of this research is the people in Karanganyar who have an interest in conducting online shopping transactions with a sample of 70 respondents. Dat...
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THE USE OF READER’S DIGEST MAGAZINE IN READING COMPREHENSION
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 4
, No 1
(2020)
This research aimed to improve students’ reading comprehension using media reder’s digest magazine at SMPN 7 Surakarta class VIII C. This method was Classroom Action Research. In this study, there were two cycles and ended by post tests. In each cycle there were four procedures, plan, act, observe and reflect. In collecting the data it,consists of tests and non-tests.The results of the implementation of Reader’s Digest Magazine could be shown by the mean score of pre test, post test 1 and...
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THE PROCESS OF ONLINE LEARNING IN READING AT THE EIGHTH-GRADE OF SMP N 18 SURAKARTA
English Research Journal : Journal of Education, Language, Literature, Arts and Culture
Vol 5
, No 2
(2020)
This research was concerned on the process of online learning especially in reading at the eighth-grade of SMP N 18 Surakarta . This study used descriptive qualitative to describe the process of online learning in reading at the eighth grade of SMP N 18 Surakarta. In this research the researcher was used questionnaire and interview to collected the data. In analyzed the data, the researcher used data reduction, data display, and data verification. From the students questionnaire, students interv...
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PENGARUH ILMU AKUNTANSI DAN MINAT PENCATATAN AKUNTANSI TERHADAP KEBERHASILAN USAHA MIKRO DI KABUPATEN KARANGANYAR
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 16
, No 2
(2020)
Micro Business has a very important role for financial development in certain areas. The purposenofnthisnstudynwasntonanalyzenthensignificancenof the influencenofnaccounting science andnaccounting record interest in the success of microbusinesses innKaranganyarnRegency. Thenpopulationnofnthisnresearchnis all business operators in Karanganyar Regency, amounting to 46,000 micro businesses, while the sample ofnthisnstudynisn100nbusinessnoperators. The researchnmethod uses dmultiple nlinearn regress...
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Pembangunan Sistem Customer Relationship Management (CRM) Menggunakan Metode Asosiasi Algoritma Apriori
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 2
, No 2
(2020)
Butik SR Fashion Store merupakan perusahaan fashion yang terletak di Kota Cimahi. Perusahaan fashion saat ini sudah banyak pesaing dimana-mana khususnya di daerah Kota Cimahi. Butik SR Fashion Store saat ini memiliki target yaitu meningkatkan jumlah pelanggan serta mempertahankan pelanggan lama. Namun karena Butik SR Fashion Store mempunyai permasalahan yaitu penyampaian dan menentukan rekomendasi masih dilakukan secara langsung ditempat, sehingga mengakibatkan ketidaknyamanan bagi pelanggan apa...
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Pembangunan Sistem Manajemen Armada pada PT. Kino Indonesia Tbk
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 2
, No 2
(2020)
Manajemen armada merupakan kegiatan operasional perusahaan untuk layanan angkutan orang ataupun barang, manajemen armada dilakukan untuk memperoleh informasi seperti jarak yang ditempuh, tujuan yang dicapai, perbaikan serta pemeliharaan dan perencanaan servis berkala. Penelitian sebelumnya telah menunjukkan bahwa banyak penelitian mengenai manajemen armada tetapi penelitian tersebut dilakukan sebagian besar fokus pada salah satu modul manajemen armada. Sistem manajemen armada ini menerapkan bebe...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION (Survei pada Konsumen Warung Selat Mbak Lies di Surakarta)
Maharani, Ashifa Dila
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this research is to analyse 1) the effect of experiential marketing on repurchase intention; 2) the influence of experiential marketing on customer satisfaction; 3) the effect of customer satisfaction on repurchase intention; 4) the effect of experiential marketing on repurchase intention through customer satisfaction. This research is conducted at Warung Selat Mbak Lies Surakarta. The sampling technique uses purposive sampling with 160 respondents. The types of data that used are...
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ANALISIS PENGARUH STORE ATMOSPHERE DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan O’Pallet Cafe Boyolali)
Pertiwi, Devi Kurnia
; Rahadhini, Marjam Desma
; Rahadhini, Marjam Desma
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
The research was conducted at the O’Pallet Café Boyolali The purpose of this study is to analyze 1) the effect of store atmosphere on customer satisfaction; 2) the effect of emotional closeness on customer satisfaction; 3) the effect of customer satisfaction on customer loyalty; 4) the influence of store atmosphere on customer loyalty; 5) the effect of emotional closeness on customer loyalty; 6) the effect of customer satisfaction in mediating the effect of store atmosphere on customer loyalt...
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Murtiningsih, Erna
; Susanti, Retno
; Susanti, Retno
; Indriastuti, Dorothea Ririn
; Indriastuti, Dorothea Ririn
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observa...
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9 Sitasi