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Menampilkan 1–10 dari 11 artikel
Smart Marketing for Small Businesses: Digital Strategy Training for Home-Based Entrepreneurs in Bengkle, Semarang District
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
This community service program aimed to empower home-based entrepreneurs in Bengkle, SemarangDistrict, by enhancing their digital marketing skills through targeted training. The primary objective was to equip participants with the knowledge and tools necessary to effectively utilize digital platforms, particularly Google My Business, to expand their market reach. The program employed a participatory approach, involving initial assessments, interactive workshops, hands-on training sessions, peer...
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Digital Marketing and Photography:Strengthening the Sales Performance of MSME Products in Diwak Village
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
The advancement of information technology in marketing stimulates digital marketing activities as a promotional medium to increase sales performance, including among SMEs in Diwak Village. To visually introduce products and capture consumer attention, digital marketing necessitates the use of product images instead of physical products. However, the limitations of human resource skills to practice digital marketing in business promotion activities by SMEs, as well as the ability of SME actors in...
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Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra: Pengaruh Kedisiplinan Kerja, Keterampilan Kerja, Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan PT. Misaja Mitra
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan kerja, keterampilan kerja, kompensasi, motivasi dan lingkungan kerja terhadap produktivitas kerja karyawan PT. Misaja Mitra. Jenis penelitian ini yaitu kuantitatif, populasi pada penelitian ini adalah karyawan PT. Misaja Mitra. Sampel yang digunakan pada penelitian ini sebanyak 235 karyawan yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengam...
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1 Sitasi
Pengaruh Organizational Citizenship Behavior, Employee Engagement dan Budaya Organisasi terhadap Kinerja Pegawai PDAM Tirta Moedal Kota Semarang
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of organizational citizenship behavior, employee engagement, and organizational culture on the performance of employees at PDAM Tirta Moedal, Semarang City. The data used in this study consists of primary data obtained from questionnaires using a probability sampling technique. The population in this study consists of 106 employees of PDAM Tirta Moedal, Semarang City. The responses from the questionnaires were then subjected to validity tests, reliab...
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1 Sitasi
Pengaruh Pengembangan Diri (People Devlopment), Pelatihan Dan Penghargaan (Reward) Terhadap Motivasi yang Berdampak Pada kinerja karyawan Di Lingkungan kecamatan Tayu Pati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
This study aims to analyze the influence of self-development, training and rewards on motivation which has an impact on employee performance in Tayu, Pati District. The data analysis method in this study uses Structural Equation Modeling (SEM) which was run on Smart PLS. Data was collected by observations and questionnaire which was distributed to 84 people. The results show that self-development does not have a positive and significant effect on employee performance, self-development does not h...
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Sosialisasi TRIPLE P (Pedoman Gizi Seimbang, PHBS dan Penerapan Isi Piringku) pada Siswa SDN 213 Gresik
Nandasari, Anggy Dwipa
; Aidilfi Akbar, Dimas Arendra
; Widya Putra, Bima Arya
; Miladiya, Feby Ayu
; Nurdinata, Sandra Maulida
; Afianti Diah Anjelia
; Septyanengrum, Rita
; Intan Oktariza Nuraulya Putri
; Andini Devi Rizkiyah
; Nuris Lutfika
; Syiddatul Budury
; Ersalina Nidianti
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
The Indonesian nation as a developing country faces many nutritional problems, especially in children. If nutritional needs are not met properly, it can cause children to experience growth and development problems that affect them until they become adults. This activity was held at SDN 213 Gresik which targeted students from grades 1-3. In carrying out the activities, the team used socialization and educational methods in the form of delivering material, holding games and coloring competitions,...
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Mengulik Implementasi Kebijakan Pemerintah Mengenai Pengesahan Perppu Cipta Kerja: (Studi Pada Pekerja, Serikat Pekerja dan Perusahaan di Kota Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 2
(2024)
This research aims to analyze the implementation of government policies regarding the ratification of the Job Creation Perppu for workers, trade unions and companies in the city of Semarang. The benefit of this research is that this research can be used as input in preparing and determining appropriate Human Resource Management strategies in order to get more optimal results. The partners and informants for this research are workers, unions and companies in the city of Semarang. Data analysis in...
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Pengaruh E-servicescape Pada Perceived Value Marketplace Shopee
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 1
(2024)
Everything on the Shopee site is of course included in the e-servicescape elements. The e-servicescape on the Shopee site is inseparable from the perceived value or perceived value that arises and will have an impact on customer loyalty. This study aims to analyze the influence of e-servicescape elements on the perceived value of the Shopee marketplace. This research is a type of quantitative research. The population used in this study were students of the PGRI Semarang University Management Stu...
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Pengaruh Gaya Kepemimipinan, Kerja Sama Tim, dan Loyalitas Kerja Karyawan terhadap Kinerja Karyawan PT Nasmoco Kaligawe
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 1
, No 2
(2022)
The problem in this study is that the productivity of technicians decreases due to the result of the service production lead time at PT Nasmoco Kaligawe being longer than the specified target. And the purpose of this study is to analyze how the influence of leadership style, teamwork, and employee loyalty on employee performance at PT Nasmoco Kaligawe. The population of this study were all employees of PT Nasmco Kaligawe, amounting to 110 people. The sampling technique used is a saturated or cen...
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2 Sitasi
PENGARUH EMPLOYEE ENGAGEMENT DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI SIMPAN PINJAM MITRA ABADI
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 1
, No 2
(2022)
This study aims to know the influence of employee engagement and job satisfaction on employee performance both partially and simultaneously in telecommunications companies. The method used in this study is quantitative method and uses data analysis techniques, namely descriptive analysis and path analysis. Data collection in this study is by disseminating questionnaires with a six-point likert scale and the number of research statements as many as 52 statements distributed to 227 employees of te...
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