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Menampilkan 11–18 dari 18 artikel
PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta)
Apriliyani, Ria
; Rahadhini, Marjam Desma
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are pr...
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2 Sitasi
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Shelviana, Mira
; Rahadhini, Marjam Desma
; Wibowo, Edi
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study was to: 1) Analyze the significance of the influence of cultural factors on purchasing decisions 2) Analyze the significance of the influence of social factors on purchasing decisions 3) Analyze the significance of the influence of personal factors on purchasing decisions 4) Analyze the significance of the influence of psychological factors on purchasing decisions 5) Analyze factors which has the most dominant influence on purchasing decisions. This research is a survey...
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6 Sitasi
PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta)
Tastri, Yeni Yulfi
; Rahadhini, Marjam Desma
; Triastity, Rahayu
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study we...
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2 Sitasi
ANALISIS PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Wijayanto, Thomas
; Rahadhini, Marjam Desma
; Sumaryanto, Sumaryanto
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
Marketing has an important role in the success of the company, especially in the face of competition, maintaining excellence and developing a business to always achieve profit. This study aims to determine the effect of promotion and trust on consumer loyalty in the Semanggi Printing Association. This study uses purposive sampling method, the population in this study is the consumers of Semanggi Printing Association as many as 100 respondents. Data collection method used: questionnaire. Data ana...
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PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta)
-, Lamidi -
; Rahadhini, Marjam Desma
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The objectives of the research are to examine and analyses: (1) effect of product quality to customer loyalty, (2) effect of satisfaction to customer loyalty, (3) effect of the interaction between product quality and satisfaction to customer satisfaction. Population on this research are all economic faculty student’s of accounting and management majors in UNISRI Surakarta. The samples of this research consist of 100 student’s,, taken with purposive sampling. Data collecting with que...
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EFEK MODERASI KEPUASAN KONSUMEN PADA PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA
Dewi, Maria Kristina
; Rahadhini, Marjam Desma
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT The purpose of this research was to examine the significance of the influence of price and quality on customer satisfaction with the purchasing decision as a moderating variable. The population in this research is that consumers who buy Honda motorcycles at Dealer Timbul Jaya Motors Sukoharjo in December 2011, considering the population of many consumers, it is 50 sample taken consumers by using accidental quota sampling. Data analysis techniques used multiple linear regression analysis...
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PENGARUH CITRA OBJEK WISATA UMBUL TLATAR BOYOLALI TERHADAP LOYALITAS PENGUNJUNG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
-, Lamidi -
; Rahadhini, Marjam Desma
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT The objective of the research is to empirically analyses: (1) effect of destination image to tourist satisfaction, (2) effect of destination image to tourist loyalty, (3) effect tourist satisfaction to tourist loyalty, (4) effect of destination image to tourist loyalty, through tourist satisfaction as the mediating variable. Population on this research are all of Umbul Tlatar destination in Boyolali. The samples of this research consist of 100 tourist taken with purposive sampling. Data...
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EFEK MODERASI BUDAYA ORGANISASI PADA PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA PEGAWAI
Rahadhini, Marjam Desma
Jurnal Manajemen Sumber Daya Manusia
Vol 4
, No 1
(2012)
ABSTRACT The objective of this research is to analyze (1) the influence of organizational culture moderate transformational leadership on employee performance, (2) the organizational culture of moderation effect in strengthening the influence of transformational leadership on employee performance. This research locations in Education Department of Sukoharjo. Sample of this research uses 48 employees taken to the purposive sampling technique. Scope of research focuses on aspects of transformation...
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