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Pengaruh Dimensi Brand Equity Dan Brand Trust Terhadap Loyalitas Pelanggan Pada Produk Kosmetik Merek Make Over Di Kota Padang
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
The purpose of this study was to determine and analyze the effect of the dimensions of brand equity and brand trust on customer loyalty to the Make Over brand of cosmetic products in the city of Padang. The population in this study were all customers of the Make Over brand of cosmetics in the city of Padang. Determining the number of samples using the Cochran formula, the number of respondents as samples in this study were 96 respondents. The data analysis technique used is multiple linear regre...
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Analisis Pengaruh Manajemen Laba Terhadap Kinerja Keuangan Perusahaan (Studi Kasus Pada Perusahaan Unilever)
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 3
(2023)
This study aims to analyze the effect of earnings management on the company's financial performance. Earnings management is a practice carried out by companies in managing financial information with the aim of influencing stakeholders' perceptions of company performance. This study will use a quantitative approach with secondary data obtained from the financial statements of companies listed on the stock exchange. The analytical method used in this study is multiple linear regression, with the d...
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EFIKASI DIRI DALAM PENGGUNAAN TEKNOLOGI INFORMASI BAGI MAHASISWA CALON GURU DI MASA PANDEMI DAN SESUDAH PANDEMI
IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Vol 2
, No 2
(2023)
Abstrak – Masuknya Covid-19 dalam dunia pendidikan membuat calon guru dituntut untuk menguasai teknologi dan memiliki self-efficacy tinggi untuk menghadapi perubahan dengan melihat perbandingan pembelajaran secara online dan kemudian kembali lagi ke pembelajaran tatap muka. Self-efficacy adalah keyakinan individu dalam menghadapi keadaan apapun. Sebagai calon guru sangat penting sekali untuk memahami, menguasai dan memanfaatkan teknologi dengan memiliki self-efficacy tinggi agar bisa menyeles...
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1 Sitasi
Studi Kajian Peluang Bisnis pada Jasa Pembuatan Undangan dan Mahar untuk Pengantin
Br. Sembiring, Celly Shetyana
; Purba, Faradiba Ulfa
; Putri, Melva Adelia
; Butar-Butar, Nunut Syahputra
; Rangkuty, Dewi Mahrani
CiDEA Journal
Vol 1
, No 2
(2023)
This study discusses the business opportunities of the creative sector assessing the many needs of the community for invitation making services and accompanying equipment in a solemn event in the form of a wedding. This paper examines how human creativity is one of the causes of the creation of a business opportunity. In fact, creativity itself can create a business. In the face of a situation that requires humans to be able to meet their needs, human creativity by looking at the available busin...
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Studi Kajian Alasan Masyarakat Memilih Bolu Meranti Sebagai Oleh-Oleh Medan
Humairah, Alifah
; Br Barus, Novita Putri Ramadhani
; Jannah, Ayu Roudhatul
; Satria, Wisnu
; Rangkuty, Dewi Mahrani
CiDEA Journal
Vol 1
, No 2
(2023)
Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires...
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Analisis Manajemen Pendidikan Kesetaraan Paket A: Sebuah Studi Kualitatif di PKBM Melati Cibeber, Kota Cilegon: Analysis of Equality Education Management Package A: A Qualitative Study at PKBM Melati Cibeber, City of Cilegon
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 2
, No 2
(2023)
Pada sebuah lembaga pendidikan, manajemen pembelajaran sangatlah penting. Maka dari itu manajemen suatu program pendidikan harus dikelola dengan baik. Tujuan penelitian ini ialah untuk mengetahui bagaimana proses penerapan manajemen program pendidikan kesetaraan paket A di PKBM Melati Cibeber Kota Cilegon dalam rangka meningkatkan mutu Pendidikan. Penelitian ini dilakukan karena ditemukan beberapa masalah yang dapat mempengaruhi manajemen pendidikan diantaranya akteditasi yang belum diperbarui,...
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Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk
Ardiansyah Putra
; Ariyani Dewi Safitri
; Clariska Oktania Mega Saputri
; Della Aulia Riskha Arifinda
; Haliza Nugraheni
; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being s...
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Pengaruh Npf dan Fdr Terhadap Pendapatan Operasional Bank Syariah di Indonesia
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
The purpose of this study is to determine the effect of NPF, FDR on Operating Income at Bank Syariah Indonesia. With quantitative research methods using time series data. The data used is secondary data obtained from the financial reports of Islamic Commercial Banks for the 2017-2022 period. The data analysis technique is using multiple regression analysis with the Ordinary Least Square (OLS) method. From this study shows that the NPF results have no significant effect on operating income. Meanw...
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Analisis Penggunaan Teori SWOT Pada Showroom Mobil Bekas Di UD. ALDO MOTOR Kec Waru Sidoarjo
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
There are many cases of MSMEs in Indonesia that are not precise in carrying out business strategies due to a lack of knowledge and understanding in building the business. Therefore, a business can achieve its target if the implementation of a business strategy is the driving force for increasing the income of a business. So, this study aims to analyze the strategy of an MSMEs in Waru sub-district, Sidoarjo regency with a descriptive qualitative research method and data collection using interview...
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Pengamanan Objek Vital, Pengamanan File, Pengamanan Cyber Terhadap Pt. Kereta Api Indonesia
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 3
(2023)
In the increasingly advanced digital era, information security is a top priority for companies to protect their important data from unwanted threats. PT Kereta Api as a company engaged in the field of rail transportation has many vital object files, including customer data, financial information, and business plans which must be kept confidential. The importance of securing vital object files and identifying various security risks that may occur in PT Kereta Api. Then, an analysis of the methods...
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