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Menampilkan 1–10 dari 126 artikel
Technology-Driven Digital Marketing Strategies and their Impact on E-commerce Purchase Decisions
The rapid growth of internet penetration and digital platforms has transformed marketing practices in Indonesian Vocational Training Centers (LPKs). However, inconsistent outcomes in trainee recruitment highlight a gap in understanding the effectiveness of digital marketing in this context. This study aims to examine the effect of digital marketing on purchase intention, with consumer engagement as a mediator and consumer trust as a moderator. Data were collected from 384 trainees in East and We...
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Strengthening Entrepreneurship Literacy and Digital Marketing for PKK Activists Producing Local Products in Muntal Village
This community service activity was carried out in Muntal Village, RT 06 RW 05, Gunung Pati District, Semarang City, with the main target being women members of the Family Welfare Movement (PKK). This program aims to improve entrepreneurial literacy and digital marketing skills to support the development of micro-enterprises based on local products. The background of this activity refers to the village's untapped economic potential, as well as the low understanding of the community, especially w...
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Exploring the Satisfaction–Revenue Nexus: A Mixed-Methods Analysis of RevPAR Performance in Southeast Asian Three-Star Hotels
This research aims to explore the satisfaction–revenue nexus by examining the effect of tourist satisfaction on Revenue Per Available Room (RevPAR) performance in three-star hotels across Southeast Asia. Grounded in Expectation–Confirmation Theory and the Service-Profit Chain framework, the study conceptualizes tourist satisfaction as a strategic intangible asset that contributes to financial performance through both direct and indirect mechanisms. A mixed-methods sequential explanatory design w...
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RASIONALITAS PENGGUNAAN OBAT NEUROPROTEKTAN PADA PASIEN STROKE ISKEMIK DI RSUD DR R SOEDJATI PURWODADI
Jurnal Ilmiah Kesehatan Ar-Rum
Vol 10
, No 2
(2026)
Stroke iskemik dapat disebabkan oleh adanya pembentukan trombus local pada arteri cerebral, sehingga pasokan oksigen pada jaringan otak berkurang. Penelitian ini bertujuan untuk mengetahui karakteristik pasien dan rasionalitas obat neuroprotektan pada pasien stroke iskemik. Metode pendekatan deskriptif obsevasional (non eksperimental), data diambil secara retrospektif dengan jumlah data 162 pasien. Hasil pada penelitian didapatkan jumlah persentase pasien stroke iskemik berjenis kelamin perempua...
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Analysis of the 8Ps Marketing Mix Strategy for Mocaf Crackers in Pengadegan, Purbalingga
Afifah, Hana
; Susanto, Niken Hapsari Arimurti
; Panunggul, Victor Bintang
; Sitanini, Ayu
; Putranto, Afif Hendri
; Asrifah
; Afifah, Hana
Perwira Journal of Science & Engineering (PJSE)
Vol 6
, No 1
(2026)
Mocaf crackers are a processed product derived primarily from Mocaf flour. Mocaf flour is produced from cassava through a fermentation process involving microorganisms such as Rhizopus oryzae and yeast (Saccharomyces cerevisiae). The Women Farmers Group (Kelompok Wanita Tani, KWT) ERQU oversees the entire production chain of Mocaf crackers, ranging from raw material procurement to product marketing. This study aims to analyze the application of the marketing mix on Mocaf cracker products produce...
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Employee Performance of PT Mensa Bina Sukses Yogyakarta Branch
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Vol 4
, No 1
(2026)
Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh lingkungan kerja, beban kerja, dan motivasi kerja terhadap kinerja karyawan pada PT Mensa Bina Sukses Cabang Yogyakarta. Penelitian ini dilatarbelakangi oleh adanya fenomena permasalahan kinerja karyawan yang terjadi di perusahaan tersebut. Metode penelitian yang digunakan adalah kuantitatif dengan teknik sampel jenuh, sehingga seluruh populasi yang berjumlah 67 karyawan dijadikan sebagai responden penelitian. Teknik...
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Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 8
, No 1
(2026)
This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliabilit...
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Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 8
, No 1
(2026)
This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proporti...
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Edukasi Berbasis Riset: Optimalisasi Sterilisasi untuk Pencegahan Infeksi dan Penguatan Management Safety di RSUD Kardinah Tegal
Jurnal Abdimas Bhakti Indonesia
Vol 6
, No 2
(2025)
Infeksi Daerah Operasi (IDO) merupakan salah satu bentuk Healthcare Associated Infections (HAIs) yang paling sering terjadi di rumah sakit, dan sering kali disebabkan oleh penggunaan instrumen medis yang tidak steril. Central Sterile Supply Department (CSSD) memegang peranan penting dalam menjamin proses sterilisasi berjalan sesuai standar, guna mencegah terjadinya infeksi pasca operasi. Dalam kenyataannya masih terdapat ketidaksesuaian dalam praktik sterilisasi serta kurangnya pemahaman tenaga...
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Universal Design For Learning (UDL) Dalam Pendidikan Anak Usia Dini
Haris, Fakhita Indira
; Zaman, Badru
; Kurniati, Euis
; Apsari, Nurcita
; Khoerunnisa, Salsabila
; Sidqia, Tiara Lisania
; Shofia, Aida Fitri
; Arini G, Alfianti
; Hamid, Ainun Ibrahim
Early Childhood Research Journal
Vol 8
, No 2
(2025)
Penelitian ini bertujuan untuk mengkaji penerapan Universal Design for Learning (UDL) dalam pendidikan anak usia dini (PAUD) melalui pendekatan Systematic Literature Review (SLR) dengan kerangka PRISMA. UDL merupakan pendekatan inklusif yang dirancang untuk mengakomodasi keberagaman peserta didik melalui desain kurikulum yang fleksibel, adaptif, dan dapat diakses oleh semua anak. Analisis dilakukan terhadap 13 sumber literatur terakreditasi yang relevan dengan topik UDL dan keberagaman pada anak...
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