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Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
Adi Susantyo, Ignatius
; Yuldinawati, Lia
; Apsari Sugiat, Maria
Advance Sustainable Science, Engineering and Technology
Vol 8
, No 1
(2026)
This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliabilit...
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Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
Kustiawan, Isce
; Apsari Sugiat, Maria
Advance Sustainable Science, Engineering and Technology
Vol 8
, No 1
(2026)
This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proporti...
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