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Pengaruh Strategi Promosi, Kualitas Produk Terhadap Keputusan Pembelian Bakpia Pathok 25
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
This study aims to investigate how Bakpia Pathok 15 purchasing decisions are impacted by promotion approach and product quality. The quantitative approach is utilized. Questionnaires were used to gather data. We utilize the spss tool, version 25, to test our hypotheses and models. This study's findings indicate: Purchase Decisions are Influenced by Promotion. Buying Choices are Influenced by Product Quality. Marketing and Product Satisfaction Affect Consumer Spending.
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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Loyalitas Konsumen Burger Bangor di Shopeefood Yogyakarta
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
Abstract. Digital transformation has brought about changes in shopping patterns with the advent of online shopping and food ordering. Reviews and ratings have a big impact on consumer preferences, so it is important to pay attention to reviews and ratings in online marketing strategies. This study aims to measure the impact of online consumer reviews and ratings on consumer loyalty to Bangor Burger on ShopeeFood. Through a quantitative approach, the sample was taken using the Non - probability s...
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Penyuluhan Dagusibu Serta Pemanfaatan Biota Laut Dalam Upaya Meningkatkan Kesehatan Masyarakat di Pulau Pramuka
Dede Komarudin
; Aditya Nanda Pratama
; Dwi Anggraeni
; Nafiatul Nurazizah
; Pamela Khristi
; Rizky Prasetya6
; Zevania Situmorang
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 3
, No 2
(2024)
Real Work Lectures (KKN) are university extracurricular activities that combine the dharma of education, research and community service in one activity. Indonesian people are used to using medicines as an effort to prevent, control or cure disease, especially during the current pandemic. However, many people often experience minor health complaints such as dizziness, fever and stomach ulcers. The low level of light services using drugs from the over-the-counter and over-the-counter drug classes...
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POTENTIAL OF MAGNETITE (Fe₃O₄) SYNTHESIZED FROM ZIRCON SAND WASTE AS METHYLEN BLUE DYE ADSORBENT
Pasaribu, Marvin Horale
; Karelius, Karelius
; Agnestisia, Retno
; Toepak, Erwin Prasetya
; Pereiz, Zimon
Jurnal Inovasi Teknik Kimia
Vol 9
, No 2
(2024)
Zircon sand mining is a major industry in Indonesia due to the country's vast zircon reserves. However, this industry also generates hazardous waste that can pollute the environment. This study aims to investigate the potential of magnetite (Fe₃O₄) synthesized from magnetic waste generated during zircon sand mining as an adsorbent for methylene blue dye removal. Magnetite was successfully synthesized via the co-precipitation method and characterized using XRD and FTIR. The synthesized magnet...
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PELATIHAN DAN PENDAMPINGAN PENERAPAN ALAT PARUT DAN PEMERAS REMPAH UMKM MINUMAN HERBAL
Abdi Masya
Vol 5
, No 1
(2024)
Kegiatan pengabdian kepada masyarakat ini dilaksanakan kepada mitra minuman herbal Tempo Doeloe di Ketintang, Kec. Wonokromo Surabaya. Permasalahan yang dihadapi oleh mitra adalah tentang kesulitan meningkatkan produktivitasnya dalam pemenuhan permintaan produk minuman herbal. Penjualan minuman tradisional pada saat pandemi COVID-19 sempat mengalami kenaikan dikarenakan minuman tersebut berkhasiat dalam menjaga imunitas tubuh. Pelaku usaha gagal dalam mengambil kesempatan itu karena beberapa ala...
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Building a Smart Village Based on Entrepreneurship in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency: Membangun Desa Cerdas Berbasis Kewirausahaan di Dusun Karangrejo Desa Ngringo Kecamatan Jaten Kabupaten Karanganyar
Jurnal Karya Pengabdian Masyarakat
Vol 2
, No 1
(2024)
The development of entrepreneurship-based Smart village in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency has been the focus of efforts to improve the economy and the well-being of the community. One tangible step in supporting this is through training conducted on January 22, 2024. This training was held in two sessions, the first focusing on Digital Marketing for MSMEs, while the second session focused on Email Marketing in the Accounting Context. The training was atte...
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Analisis Pengaruh Kemampuan Berinovasi, Keterlibatan Pelanggan, dan Adopsi Media Sosial terhadap Kinerja Inovasi UMKM
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 2
, No 2
(2024)
MSMEs support most of Indonesia's economic portion. To improve MSMEs performance, it is necessary to develop innovation capabilities, customer engagement, and social media adoption in business. Therefore, this study aims to determine whether innovation capabilities, customer engagement, and social media adoption can improve MSMEs innovation performance which is expected to improve overall MSMEs performance. This quantitative study distributed questionnaires to 100 respondents domiciled in Sleman...
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POLA KOMUNIKASI PADA LESBIAN DI AUTOBASE TWITTER: (Analisis Pada Followers @GXGBercengkrama di Kota Solo)
Solidaritas
Vol 7
, No 1
(2023)
Perubahan internet yang cepat juga membuat banyak perubahan dalam media sosial khususnyaTwitter. Hadirnya autobase dalam Twitter membuat banyak komunitas-komunitas online yangberbentuk dengan preferensi masing-masing. Seperti pada autobase @GXGBercengkramayang merupakan base khusus lesbian dimana subjek dari penelitian ini dipilih. Berdasarkanlatar belakang dan rumusan masalah penelitian, tujuan dari penelitian ini adalah untukmendeskripsikan pola komunikasi followers @GXGBercengkrama yang berad...
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EDUKASI DAN PENDAMPINGAN PENANAMAN BIBIT MAHASISWA KKN UNIVERSITAS ISLAM BATIK SURAKARTA DI DESA CEMANI
Sri Hartono
; Annisa Nur Hidayah
; Nur Hidayah
; Erni Puji Lestari
; Putri Deta Prasetyanti
; Habib Nur Pratama
; Rahmadani Kelana Putri
Jurnal Pengabdian kepada Masyarakat Sidoluhur
Vol 3
, No 02
(2023)
Pengabdian masyarakat oleh mahasiswa KKN UNIBA 2022 di Desa Cemani, Grogol, Sukoharjo merupakan bentuk aktualisasi salah satu unsur Tri Dharma Perguruan Tinggi. Disesuaikan dengan situasi dan kondisi desa yang kering, gersang dan kekurangan daerah resapan air, dibuatlah program penghijauan lingkungan. Melalui edukasi penanaman jagung untuk murid TK Nusa Indah, Cemani dan pendampingan penanaman 180 bibit tanaman buah bersama warga desa Cemani diharapkan mampu menciptakan lingkungan yang asri, mem...
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Developing Digital Marketing On Getuk Nyimut MSMEs
Marka, Mira Meilia
; Prasetyaningrum, Indah Dwi
; Subono, Agung
; Sumekar, Kertati
; Robiyanto, Febra
; Maharani, Indah Puspita
Jurnal Pengabdian Teknologi Tepat Guna
Vol 4
, No 3
(2023)
Community service activities with Getuk Nyimut MSMEs aim to increase competitive advantage. Getuk nyimut is a food that has become an icon for visitors at the Muria Mountains. Getuk nyimut products are starting to develop along with the increasing number of consumers from outside the region who visit Kajar Village. This results in high competition for getuk nyimut. Business people compete to market their products to consumers through various strategies to stay and winning the competition. Based...
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