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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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Analysis of Social Commerce Success Using the Expectation Confirmation Model (ECM) Method
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
The rapid development of social commerce has changed the way consumers shop and interact with brands. However, the success of social commerce platforms cannot be separated from a deep understanding of the factors that influence consumer satisfaction and purchase intentions. This study aims to analyze the success of social commerce using the Expectation Confirmation Model (ECM) method. ECM is a model that explains that consumer satisfaction is influenced by the confirmation of their expectations...
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INTERGENERATIONAL FOOD TABOO: EXPLORATION THE FORMATION OF SELF-EFFICACY IN MOTHERS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Self-efficacy presents high confidence in achieving goals, including those who are pregnant. On the other hand, there is a food taboo phenomenon that is believed by people across generations in various regions including on the coast amidst the acceleration of information. This phenomenon is by carrying out food taboos that are believed to affect health. On the other hand, these taboos risk a person lacking nutritious food. Where other risks are the health of the fetus and child in the future and...
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HOW ACADEMIC SUPERVISION ENHANCES TEACHER PROFESSIONALISM THROUGH PERSONALITY DEVELOPMENT?
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This research aims to explore how academic supervision can enhance teachers' professionalism by encouraging their personal development, improving their teaching competence, and ultimately resulting in better student performance. The method used in this research is quantitative research with a descriptive quantitative survey method. The population in this study were 273 State Vocational School teachers in Lampung Province who were selected using simple random sampling. This research uses a standa...
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A CORRELATIONAL STUDY OF WORK STRESS AND JOB PERFORMANCE AMONG BANK EMPLOYEES IN ILORIN METROPOLIS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study examined the relationship between work stress and job performance in the banking sector, within Ilorin Metropolis, Kwara State. The research method used was a descriptive survey of correlation type. The target population for this study consisted of all bank employees in Ilorin metropolis, Kwara State. A sample of 120 bank employees was randomly selected for the study. Data collection was done using a questionnaire called the "Work Stress and Job Performance Questionnaire" (WSJPQ). Thi...
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THE INFLUENCE OF THE BEHAVIORAL APPROACH, BEHAVIORAL CONTRACT TECHNIQUE AND SELF-MANAGEMENT ON CONSUMPTIVE BEHAVIOR
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study aims to examine the influence of a behavioral approach using behavior contract techniques and self-management on the consumptive behavior of students at Muhammadiyah University Palopo. High consumer behavior among students is often influenced by various factors, including a lack of financial awareness and self-management. In this study, a behavioral approach is used to design interventions in the form of behavior contracts and self-management techniques as methods to reduce uncontroll...
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Peran Pemberdayaan Kesejahteraan Keluarga (PKK) dalam Upaya Pencegahan Penyalahgunaan Wewenang
Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Vol 3
, No 3
(2024)
PKK organization, comprised of women (wives as husbands' companions), plays a strategic role in household management, including influencing the behavior of their husbands. The objective of this writing is to analyze the role of PKK members in preventing the abuse of power by husbands. A qualitative approach with a descriptive-analytic method is capable of integrating the theory of the welfare state and the concept of abuse of power in public services. The method used in this community service is...
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Pemanfaatan Sistem Informasi Gaji (SIMGAJI) dalam Perhitungan Tunjangan Keluarga Aparatur Sipil Negara di Kabupaten Sikka
DHARMA EKONOMI
Vol 31
, No 2
(2024)
This research focuses on the utilization of SIMGAJI in calculating family allowances where we can see whether the utilization is effective and efficient or not in using SIMGAJI so that it can be seen by calculating family allowances. To identify problems, this research uses qualitative research. Data collection techniques using interview techniques, observation, document studies. It can be concluded that the utilization of the Salary Information System (SIMGAJI) by PT. Taspen (Persero) for the c...
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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-base...
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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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